Kieran Joyce

Experience

• 

  PepsiCo

  Jun 2015 - Aug 2015

  Sales & Marketing Intern

  • Created and maintained strong relationships with customers and colleagues throughout the duration of the internship• Set up my own Walkers day in Booker Wholesaler Taunton to drive distribution of PepsiCo products• Developed a sales distribution network in my field based area• Worked in teams to deliver two presentations on branding new products and real Pepsico challenges, and created a high quality advertisement with my team• Gained Valuable knowledge of the FMCG market through talks given by PepsiCo employees in different sectors of the business Show less

• 

  Dentsu

  Aug 2016 - Aug 2016

  Digital Marketing Intern

  One month internship at STEAK agency | Part of Dentsu Group• Developed a strong understanding of how to conduct PPC advertising and Search Engine Optimisation (SEO). • Completed Search Query Reports (SQR) periodically in order to maintain the high quality of standards that STEAK provides for their clientele and monitor their online performance.• Performed Display tasks on various social media platforms for clients after being given a comprehensive tutorial from the members of the Display team. Show less

• 

  Philip Morris International

  Sept 2018 - Aug 2021

  · Managed a team of 8 sales professionals, providing leadership, guidance, and mentoring to achieve KPI's in the North London region· Conducted regular training sessions to help sales agents improve their skills and product knowledge· Set and monitored individual and team sales targets, regularly tracking progress and adjusting strategies as needed· Utilized commercial planning skills to create and execute strategic plans to achieve revenue targets and maximize profitability· Worked closely with cross-functional teams to identify new business opportunities and develop commercial sales strategies to optimise B2B sales Show less • In charge of dealing with the IQOS customer referral program to grow the acquisition of new customers through targeted marketing communications for the trial scheme.• Responsible for insightful reporting and analytics on TRY IQOS channel performance to then create strategies focused on swiftly improving our consumer offering.• Enhancing the consumer experience online and in general trade by identifying development areas and following up with analytical testing to measure impacts through google analytics and internal company data. Show less • Responsible for the creation of the Retail Consumer Experience sub-department within the PML affiliate.• Created a comprehensive store audit by which stores and staff are assessed which provides grounds for performance management and incentivisation in line with company objectives.• In charge of coaching and developing 33 store staff member’s performance to help achieve retail KPI’s.• Accountable for the training of new staff members in line with the global PMI coaching methodologies. Show less • Improving the IQOS consumer journey by redesigning format by which the product demonstration occurs in channels such as: Direct Retail, Field Force & General Trade.• Executed consumer centric market research to provide valuable insights to pave way for the new direction of how we interact with customers.• Created and professionally designed new IQOS delivery box to address consumer needs and increase retention from market research results. Working with multiple internal and external stakeholders to take this from conceptualisation to implementation. Show less

  • Area Activation Manager

    Jul 2020 - Aug 2021

  • TRY IQOS Operations Supervisor

    Jan 2020 - Jul 2020

  • Retail Consumer Experience Executive

    May 2019 - Dec 2019

  • Product Marketing Executive

    Nov 2018 - May 2019

  • Evolv Commercial Graduate

    Sept 2018 - Nov 2018
• 

  Amazon

  Aug 2021 - Mar 2022

  Advertising Account Executive

  · Generated £4.2m in advertising sales across Amazon and Twitch marketing platforms in the video games, toys and board games sector.· Created and executed cross-platform marketing campaigns for C-suite advertising partners and external client agencies, resulting in increased brand awareness and customer engagement.· Utilized comprehensive data insights from internal 1st and 3rd party data to develop tailored display advertising campaigns for clients, resulting in increased ROI and customer acquisition.· Led continuous improvement projects for Salesforce in the UK advertising team to streamline processes and improve efficiency, resulting in increased productivity and revenue growth. Show less

• 

  The Rank Group plc

  May 2022 - Jun 2024

  Marketing Manager

  · Established and led the development of a new marketing division within Grosvenor's Flagship Casino, the Victoria. Strategically enhanced campaign effectiveness and aligned business unit outcomes with Grosvenor's overall corporate objectives.· Executed impactful marketing campaigns, significantly enhancing customer engagement, and contributing to a notable increase in revenue. Fostering stronger brand loyalty.· Managed the creation of yearly strategies and overseeing the development of the marketing calendar, ensuring alignment with the budget.· Oversaw the personalized customer experience for the business, coordinating VIP events, and organizing engaging activities tailored specifically for the Middle Eastern clientele. Show less

• 

  Metropolitan Gaming

  Jun 2024 - now

  Product Marketing Manager