Júlia Amado

Experience

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  Sinapse Saúde - Consultoria em Saúde Mental e Dependência Química

  Nov 2009 - Nov 2011

  Social Commucation Intern

  Desenvolvimento de peças publicitárias; organização de eventos, palestras e fóruns; administração de redes sociais; atendimento ao cliente; administração de agenda; venda e acompanhamento de internações.- Criação de logomarca- Participação na feira do estudante CIEE

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  Freelancer

  Nov 2011 - Feb 2012

  Researcher Freelancer

  Freelancer em pesquisa de mercado para grandes clients como:- Samsung: Entendimento do argumento de vendas dos vendedores em in loco;- Halls: Lançamento de novos sabores;- Pão de Açúcar: Trancking do processo de compra para reformulação da estrutura interna;

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  UFC Store (KSOne)

  Mar 2012 - Apr 2013

  Marketing Intern

  SAC 2.0; prospection and partners follow ups; promotion actions; Art direction of banners, e-mail marketings, posts, spots and e-commerce layout; Analytics and AdWords analises to implement improvement campaigns;

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  Agência Junior Mackenzie de Comunicação In Loco

  Apr 2013 - Feb 2014

  Account Adviser

  Clients:Instituto Presbiteriano MackenzieCentro de Comunicações e Letras/ MackenzieUniversidade Presbiteriana MackenzieRoberta Rosas (first accound won for Jr. Agency)Main Projects:- Encontro de Comunicação e Letras 2013- Projeto Gerência de Compras (Instituto Presbiteriana Mackenzie)

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  MullenLowe Brasil

  Jan 2015 - Oct 2015

  Account Intern

  Clients:SubwayGrupo VotorantimDuCocoVelocità(Regional and National levels)- Development and implementation of campaigns basis on KV;- Responsible for annual, seasonal, regional, products launches campaigns;- Main responsible for accomplish campaigns cronogram with the other clients agencies, through briefings, calls and material validations;- Some of the current delivered: POP, OOH, TV and Print (Institutional and Pricing).Awards: - Bronze Lion at“Film” on Cannes, with 'Energy and Relax' for DuCoco- 3 Bronze stars on Anuário da Criação with 'Energy and Relax' for DuCoco Show less

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  Fábrica

  Oct 2015 - Sept 2016

  Account Executive

  Clients:AleloBraskem, PICPlastCarrefour (CSF)HSBC, Losango, Banco ToyotaMadame AubergineFabrica's institutional accountLeroy Merlin(Global, Nacional and Regional accounts)- Hybrid clients servicing (digital and offline);- Focus on Financial Services;- Creation, development and implementation of campaigns;- Some of the current delivered: POP, CRM, Promotional Campaigns, LPs, Social Midia, Toolkits and etc..

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  Havas Group

  Sept 2016 - Jun 2017

  LATAM Account Assistant

  Clients:Swarovski HermèsDIA Supermarkets (Retail segment)(Global, National and Regional accounts)- Hybrid clients servicing (digital and offline);- Creation, development and implementation of campaigns;- Responsible for annual, seasonal, regional, products launches campaigns, making part of strategy and creation process, until implementation;- Main responsible for accomplish campaigns cronogram with the other clients agencies, through briefings, calls and material validations;- Some of the current delivered: POP, OOH, TV (Films and Pricing), Print (Institutional and Pricing), Events, Social Media, Spots and etc..- Brainstorm based on competitors' monitoring to guide new campaigns;- Develop of special projects like new products brand strategies, events and experiences with brand ambassadors; Show less

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  Wunderman Thompson

  Jun 2017 - Jan 2021

  Client:Vivo / Telefônica S.A (Telecom company)- Total knowledge of account process;- Briefing with ATL agencies and responsible for the MOL’s production;- Monthly performance reports of WT team (delivers, improvements and gaps);- Responsible for DA’s, MOL and external stakeholders teams agenda;- Main responsible for maintenance of actual process, and for new implementations;- Introducing the Agile culture in every delivered;- Focal point of Vivo’s account to others areas outside the POD/BU; Show less Clients:Vivo / Telefônica S.A (Telecommunications company)- Accounting Services focus on digital performance campaigns;- Process implementation with account's GP;- Responsible for Media and Marketing alignments;- Main contact with Vivo's Retails team;- Constant FUP with others areas on Vivo's Wunderman Teams, like Project, Dev, BI, AdOPS;- Manual competitors monitoring;- FUP with Spanish team;- Knowlegde of all retail funil and active participation on WT proposals to client bussiness;Main Products:Ago/19 - Jun/20- Smartofertas;- Seasonal campaigns;- Cooperados;Jun/20 - now:- Mobile Plans (Pré, Controle, Pós);- Services (Recarga, Meu Vivo App); Show less Clients:Vivo / Telefônica S.A (Telecommunications company)- Maintenance management and creation of LPs and Sites (CMS);- Implementation and adaptations of creative campaigns on clients environment; - Continual improvement process on client's environment;- Management of P and M projects- LATAM align and process off work (interface with Wunderman LATAM team, totally in Spanish);- Global reports (interface with VMLY&Y Spain team, totally in English);- General maintenance with all Vivo digital channels (LPs, CMS, AppStore, E-commerce);- Launch and brand strategies to new digital products (B2B, B2C and gadgets);Main Products:- Apps Store (Vivo AppStore);- E-commerce (Loja Online Vivo);- Vivo Rewards (Vivo Valoriza)- B2B;- B2C;- Institutional; Show less

  • Operations Coordinator for Vivo

    Sept 2020 - Jan 2021

  • Account Services Coordinator for Vivo

    Aug 2019 - Sept 2020

  • Project and Client Services Coordinator for Vivo

    Jun 2017 - Aug 2019
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  DPZ&T

  Jan 2021 - Apr 2021

  Project Coordinator for Vivo

  Clients:Vivo / Telefonica S.A (Telecom company)

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  OLIVER Latin America

  May 2021 - Mar 2022

  Brand & Business Manager - Squad Lead for Itaú

  Clients:Itaú Insurance, Itaú Payments, iupp - Loyalty and Itau Vehicles- Squad Lead of Vehicles, Payments Express, iupp and Insurance;- Responsible for express pilot implementation in iHouse Oliver Itaú;- Account, PM and Management Operations roles inside my squads;- Managing UX, AD, Front End and UX Writer professionals;- Implementation of Agile thinking, squad performance reports and workflows adapted per clients necessities;

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  Gauge

  May 2022 - now

  - Leading a multidisciplinary team of nearly 20 experts across technology, digital strategy, data, growth, and design.- Overseeing the delivery of technical and innovative solutions for a diverse portfolio of clients.- Driving product operations excellence by implementing advanced technology solutions to optimize performance.- Managing high-profile clients across different industries, ensuring strategic alignment and value delivery.- Working with cutting-edge platforms such as VTEX, Adobe Ecosystem, Django, and WordPress.- Spearheaded initiatives that improved operational efficiency and product strategy.- Led teams in successfully implementing digital transformation solutions for major clients.- Strengthened cross-functional collaboration to enhance customer satisfaction and business impact.Clients:ApexBrasil – Promotes Brazilian businesses abroad and attracts foreign investment.AkzoNobel – Global leader in paints and coatings (brands like Coral, Dulux).Carvalho Hosken – Real estate developerColormaq – Manufacturer of home appliances and furniture.Grupo SEB – Leading group in education and private schools.Hertz Farma – Pharmaceutical and healthcare company.Multiplan – Shopping mall operator in Brazil.Satis – Producer of food seasonings and condiments.Santander Universia – Education and scholarship initiative by Santander Bank. Show less Clients:Apex Brasil - Brazilian Trade and Investment Promotion Agency (Government);ViaSat - Brazilian Telecommunications Company- Responsable for account and business planning for my business unit;- Operations lead for Adobe AEM clients, being responsible for upstream and downstream teams (support and new developments pipelines);- Consultant and participant in bidding/pitch processes alongside the Pre-Sales team;- Responsible for DRE validation, Financial Forecast, Capacity and Profitability for my Business Unit;- Identify clients' needs and scoping solutions in the form of new developments or off-the-shelf solutions, and construt commercial proposals;- Delivering SEO, Growth, Data, Tech, Product Design solution's; Show less

  • Group Product Manager | Lead of Product Operations

    Jan 2025 - now

  • Business Strategy Manager - Adobe Lead (PO, Account, PM)

    Nov 2023 - Mar 2025

  • Business Strategy Partner for Pearson (PO, Scrum, Squad Lead, Account)

    May 2022 - Jan 2024