Ron Ulrich

Experience

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  Pepsi Bottling Group

  Jan 1994 - Jan 1998

  Marketing Development Representative

  Category manager for all major accounts within the C&G channel including 7-Eleven, Dash-in, Quik Stop and Mobil On-the-Run. Created, implemented and managed multiple sales programs.

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  The Washington Post

  Jun 1998 - Mar 2003

  Business Development Manager

  Managed all business to business sales relationships regarding single copy and home delivery sales. Supervised retail sales representative and field support representative. Implemented and managed the Apartment Home Delivery Program.

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  The Baltimore Sun

  Mar 2003 - Nov 2004

  Manager, Sales and Operations

  Led Single Copy and State sales teams of seven managers and forty-five delivery agents focusing on newspaper delivery to key retail locations throughout the greater Baltimore market. Developed department sales plan and ensured all sales goals were met. Responsible for all key retail relationships including, Royal Farms, 7-Eleven, Safeway, Giant Food, Rite Aid and CVS. Successfully implemented multiple promotions and merchandising efforts that positively impacted sales. Lead contract negotiator for all commercial delivery contracts. Show less

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  The Washington Post

  Dec 2004 - Jan 2013

  Advertising Manager responsible for leading and supporting the sales team to generate in-paper and in-mail preprint revenue, manage department expense budget, all logisitical aspects of the business and overall preprint P&L. Led team of four managers, twenty-nine delivery agents and thirty-eight wholesalers managing the day to day marketing, sales and operations efforts. Consistently exceeded sales and service goals over each of the four years in this role. Developed and implemented multiple sales programs with key retailers generating incremental single copy sales growth. Led negotiations of all agency and wholesaler contracts.

  • Advertising Manager

    Aug 2009 - Jan 2013

  • Division Manager, Regional and Retail Sales

    Dec 2004 - Aug 2009
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  The Washington Post/Express

  Jan 2013 - Dec 2017

  General Manager

  Led a large team around all sales, marketing and operations efforts of Washington DC’s second largest daily newspaper, while managing the revenue and expense budgets to achieve operating income goals.

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  The Washington Post

  Jan 2018 - now

  Director, Client Solutions