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Casey Sicher-Ford

Casey Sicher-Ford

Mail Processing Clerk

Followers of Casey Sicher-Ford2000 followers
location of Casey Sicher-FordPort Orange, Florida, United States

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  • Timeline

  • About me

    Digital Marketing Director | Variable Operations Director | Internet/BDC/Sales Trainer | Specializing in Maximizing & Optimizing - I am the one they call The Digital Viking

  • Education

    • Spruce Creek High School

      2002 - 2006

    • Daytona State College

      2006 - 2010
      Bachelor of Business Administration (BBA) Business Administration and Management, General

  • Experience

    • United States Postal Service

      Oct 2007 - Mar 2009
      Mail Processing Clerk

    • Daytona Nissan

      Feb 2011 - Apr 2017
      Sales Manager, Internet Manager, Nissan Certified Product Specialist & Sales Consultant

      -Constant training to be the most knowledgeable in regards to every aspect of Nissan vehicles & heritage. -Constant training of Marketing, Internet, BDC, Technology, and Buying Habits.-Sales & Leasing consultation with clients & customers.-Follow-Up, Follow-Up, Follow-Up, Follow-Up, Follow-Up! -Experimenting with new ways of client acquisition-Sales personnel training of CRM & Steps to the Sale.-Business networking for community -Pre-load templates and constantly Tweak them-Preparation of weekly & monthly reports -Appointment setting/calendaring -Business development prospecting -Vehicle advertising-Customer service liaison.-Resident NERD in all things digital and creative. My skills are administrative, communications, marketing and customer service, with expanding knowledge in SEO, Online Reputation Management (Yelp, Edmunds, DealerRater, YP.com.), Social Media (Facebook, Pinterest, YouTube) Marketing, and Website/Mobile Website Optimization. I am not your typical salesperson on the line. Show less

    • Tim Bell Racing

      Feb 2014 - Jan 2015
      Business Development Manager & Motorsport Event Facilitator

      -New Sponsor acquisition.-Initiate, Create, and Build relationships between Nissan Dealerships, Tim Bell Racing, and Nissan Motorsports.-Create Events with Nissan Dealerships & Tim Bell Racing.-Negotiate level of involvement and cost associated with involvement between Nissan Dealerships & Tim Bell Racing.-Grow relationships between Nissan Motorsports & Nissan Customers thought use of Social Media and other forms of contact.

    • Yeomans Auto Group

      Apr 2017 - Jan 2023
      Variable Operations / Digital Marketing Director

      I aim to help train staff to be their best staff & provide the dealerships with the most opportunities as affordably as possible. I also do not think "Inside-the-box" - https://www.autonews.com/dealers/however-you-say-it-dogecoin-promo-boosts-store-Maximize Results of Digital Marketing Efforts-Enhance Organic Growth-Analyze Data to increase Sales & decrease cost-Train Staff on Best Practices-SEO-SEM-Advertising-Analyze Website Performance -Create SuccessI cover the following Dealerships;-Daytona Nissan -Daytona Infiniti-Mercedes-Benz of Daytona Beach-Daytona Mazda-Gary Yeomans Ford Daytona Beach-Gary Yeomans Lincoln Daytona-Gary Yeomans Honda-Gary Yeomans Pre-Owned Super Center-Gainesville Nissan-Gary Yeomans Ford Palm Bay-Gary Yeomans Ford Ocala-Gary Yeomans Lincoln Ocala-Gary Yeomans Ford Villages-Lance Cunningham Ford Show less

    • Daytona Mazda

      Jan 2023 - Aug 2023
      Variable Operations Director

      Specializing in Maximizing & Optimizing; People, Processes, and Marketing

    • Gary Yeomans Ford Daytona Beach

      Jul 2023 - now
      Regional Variable Operations Director

  • Licenses & Certifications

    • Google Analytics Individual Qualification

      Google
      Mar 2017
      View certificate certificate

    • Google AdWords Fundamentals

      Google
      Mar 2017
      View certificate certificate

    • Nissan Certified Product Specialist

      Nissan Motor Corporation
      Feb 2011

  • Honors & Awards

    • Awarded to Casey Sicher-Ford
      1st Place Winner in Nissan Digital Learning Network “First Personalized Response” National Contest Nissan Digital Learning Network & Driving Sales University Oct 2015 Nissan Digital Learning Network & Driving Sales University- First Personalized Response NATIONAL CONTESTThe initial response you send out to your customers makes all the difference. We want to see your exceptional, personal, unique responses!Entries will be judged based on the DrivingSales criteria for FPRs. We will be looking for innovative and personal responses that:Answer ALL the customer's questions appropriately = 100 pointsProvide multiple vehicle… Show more Nissan Digital Learning Network & Driving Sales University- First Personalized Response NATIONAL CONTESTThe initial response you send out to your customers makes all the difference. We want to see your exceptional, personal, unique responses!Entries will be judged based on the DrivingSales criteria for FPRs. We will be looking for innovative and personal responses that:Answer ALL the customer's questions appropriately = 100 pointsProvide multiple vehicle options ( for example: 1 new, 1 used, 1 different color) = 100 pointsUse evidence links (links that support your claims and take customers to sites you control) = 100 pointsProvide reviews (customer quotes, or other reviews) = 100 pointsAre unique and engaging (think outside the box!) = 100 pointsVideo response in the email is a plus (if you have used video, show us how you do it in an FPR) = 150 pointsSharing the customer response to your email and whether it turned into an appt/sale (we want to know what happens when you make a great FPR) = 150 points Show less
    • Awarded to Casey Sicher-Ford
      Salesman of the Month at Daytona Nissan Kendall Garrison Dec 2014
    • Awarded to Casey Sicher-Ford
      Top-Grossing Salesman of the Month at Daytona Nissan Kendall Garrison Aug 2014 The Most Gross out of everyone at Daytona Nissan during the month of August.
    • Awarded to Casey Sicher-Ford
      Customer Review Steve Helmer Jul 2014 Review:"Casey contacted me after I inquired how much my 2012 Armada would be worth on a trade. I was interested in a 2014 Armada. Casey inquired as to my driving habits and what was important to me in a vehicle. Casey then started to explain the attributes of the 2014 Pathfinder which, by the way, met many of the qualities I was looking for. Casey invited me to come in and look at one. I was hesitant because, as I told Casey, I was $5000 upside down on my Armada. Casey stated I would be… Show more Review:"Casey contacted me after I inquired how much my 2012 Armada would be worth on a trade. I was interested in a 2014 Armada. Casey inquired as to my driving habits and what was important to me in a vehicle. Casey then started to explain the attributes of the 2014 Pathfinder which, by the way, met many of the qualities I was looking for. Casey invited me to come in and look at one. I was hesitant because, as I told Casey, I was $5000 upside down on my Armada. Casey stated I would be surprised at what could be done as I was a loyal return customer. He explained I didn't have to buy, but I should at least look.20 min. later, I met Casey. He had pulled a Pathfinder up front and was waiting. I found Casey to be very personable, genuine and highly professional. We went for a test drive and Casey pointed out a plethora of new features. The Pathfinder was a much smoother ride then my Armada and the safety features were second to none. Casey was an encyclopedia of knowledge regarding the Pathfinder.We returned and Casey invited me in to see what kind of deal he could work up for me. Now, keep in mind I had no intentions of buying. I'm driving a Armada (my third one) and didn't need to buy. Especially being upside down. When the smoked cleared, I had a payment $100/month lower and 10mpg better mileage. Not to mention a 100,000 mile bumper to bumper, 50,000 maintenance and gap insurance. I'd be a fool if I didn't buy.Here's the bottom line. Casey's demeanor, professionalism, personality, knowledge and salesmanship were the reason I bought. He worked very hard on my behalf to get where I needed to be. I wasn't looking to buy, didn't need to buy and due to Casey, I bought.Daytona Nissan, you guys have something special with Casey! I'm am a retired manager from two different professional agencies. Casey is a young professional and needs to be mentored into management. If you guys don't do it, someone will. Casey is success!"reviewed by Steve Helmer Show less
    • Awarded to Casey Sicher-Ford
      Salesman of the Month at Daytona Nissan Kendall Garrsion Jul 2014 Most Units Sold at Daytona Nissan during the month of July.
    • Awarded to Casey Sicher-Ford
      Salesman of the Month at Daytona Nissan Gary Yeomans Jun 2011