Jerry Hoyle

Experience

• 

  Bass Brewers - Bass Wales & West

  Oct 1995 - Sept 1997

  Commercial Support Manager
• 

  Bass Brewers Ltd - Bass Wales & West Region

  Oct 1997 - Aug 2000

  Business Unit Manager

  Led a team of Account Managers selling portfolio of Branded Beer products to Leisure Channel (Night Clubs & Late Pubs) and Regional Multiple Pub Groups

• 

  Bass Brewers Ltd

  Sept 2000 - Dec 2000

  Sales Project Manager - Integration & Separation

  Seconded to project to Integrate Bass & Interbrew, following the acquisition by InterBrew Ltd;Responsible for development of On Trade combined go to market resources with implementation plans, particularly Independent On Trade and Technical Services;Following CMA decline, worked on separation plans, including proposed new On Trade sales structure;

• 

  Bass Brewers Ltd then Coors Brewers Ltd

  Jan 2001 - May 2002

  Director of Sales Strategy

  Responsible for sales strategy, pricing & major projects.

• 

  Coors Brewers

  Jun 2002 - Sept 2005

  Director of Customer Technical Services

  Leading national field based technical services team of 200, plus management team, supply chain operation & admistrative support - 300 in total.Strategic review of operations and value growth opportunities, leading to industry consolidation/merger proposal. Experience of OFT & Competition Commission merger inquiry processes.

• 

  Molson Coors Beverage Company

  Sept 2005 - Sept 2009

  Director of Commercial Finance

  Leading decision support team providing commercial support to Sales & Marketing function, including provision of loans.

• 

  Cott Beverages

  Sept 2009 - Dec 2016

  Responsible for leading a small team of Export Account / Sales Managers, with particular focus on export of Concentrate to European Retailers &/or Bottlers and Finished Goods to customers in Europe and other Export Markets.

  • Chief Financial Officer

    Jun 2016 - Dec 2016

  • European General Manager (Sales)

    Nov 2013 - Dec 2016

  • Interim Managing Director

    Nov 2015 - Jun 2016

  • Finance Director (UK & Europe)

    Sept 2009 - Oct 2015
• 

  Primo Water North America

  Jan 2017 - Dec 2021

  Chief Financial Officer
• 

  JELD-WEN Europe

  Aug 2022 - now

  Chief Financial Officer - Europe