Erick Payne

Experience

• 

  University of Oklahoma

  Aug 2013 - May 2017

  I was accountable for helping the professors and teaching assistants in charge of tutor sessions by signing in students. I also entered data into the university system, and checked the data entered by others. In addition, I served as an office point-of-contact, assisting students and professors using the Student Learning Center, and answering phone calls. I helped oversee the content for OU Nightly's live student-run newscasts, as well as content for the website and social media accounts. In addition, I produced, anchored and filed reports for the daily newscasts. As a reporter, I filed for public records from the university and state to put together investigative and general assignment news stories.

  • Student Learning Center Office Assistant

    Aug 2014 - May 2017

  • Anchor, Senior Producer, Reporter

    Aug 2013 - May 2017
• 

  Griffin Communications

  May 2015 - Aug 2015

  News Intern

  I assisted in all parts of the newsroom, including the production of the dayside and nightside newscasts. This included helping reporters and photographers in the gathering and research of information for multiple reports. I also put together various news stories and video packages, and worked with web producers in posting content to NewsOn6 website.

• 

  The E.W. Scripps Company

  Jan 2016 - Apr 2016

  News Reporter

  During my internship with the Scripps Howard Foundation Wire, I covered U.S. Congressional committee hearings and briefings, White House briefings, press conferences and events, and federal policy issues. In addition to writing print stories for national and localized publication, I was accountable for news photography to accompany reports.

• 

  Oklahoma Watch

  Jun 2016 - May 2017

  News Intern

  I completed long-form enterprise investigative reports on Oklahoma state policy and issues, by gathering public records request data and documents. I was responsible for conducting interviews, shooting and editing video. One of my published reports included an investigation into the state's recycling program, and the lack of legislation requiring local governments or companies to report data on recycled materials.

• 

  Gaylord College of Journalism and Mass Communication

  Aug 2016 - Dec 2016

  Teaching Assistant

  I served as a teaching assistant for undergraduate journalism and mass communication students in the program introduction class. This included leading a small group class of 15 students - facilitating discussions and grading their research papers.

• 

  WCIA

  May 2017 - Apr 2019

  Weekend Anchor & Reporter

  • Promoted to weekend anchor and producer for the 18:00 and 22:00 newscasts on CBS, helping lead the weekend newsroom crew with editorial and content decisions for a 365,000-television home market. • Pitched and created 15 short and long-form stories per week, across television and online platforms.

• 

  Griffin Communications

  Apr 2019 - Apr 2021

  Reporter

  • Pitched and created at least 5 short and long-form stories per week, across platforms, with an emphasis on emotionally driven storytelling through research and timely interviews with experts. • Built relationships with stakeholders, leading to collaborations and enterprise content because of a proven track record of spotlighting issues and solutions for the community. • Managed frequent high-profile situations, including breaking news, which required rapid vetting and streamlining of information delivered to broadcast television and online audiences. • Strategized and built a personal brand on television and social media, which generated story leads and garnered four thousand Facebook followers and two million organic impressions. Show less

• 

  Techarenan

  Feb 2022 - Oct 2022

  Content Marketing Producer

  • Wrote articles and created video content about entrepreneurs and startups in Sweden for Techarenan News.• Built content marketing strategy and implementation on all social channels to drive growth and engagement to website.• Optimized Facebook ad campaigns and event marketing for Techarenan News and Techarenan Challenge.

• 

  Wehype

  Oct 2022 - Apr 2023

  Communications Manager

  • Oversaw brand and marketing communications across all channels.• Developed, implemented public relations strategies, and analyzed results.• Built and maintained strong relationships with media outlets and journalists.• Managed events in collaboration with the marketing team.• Implemented search engine optimization (SEO) support to improve visibility and traffic to the company's online platforms.• Created and executed blog & case study strategy.• Worked with the Content Manager to develop video content. Show less

• 

  Heaven Media

  Jun 2023 - now

  • Developed B2B marketing strategies, accelerating business growth through targeted campaigns and data-driven initiatives.• Redesigned & rebuilt the company website, and overhauled online presence.• Managed all marketing channels including CRM, social media & paid media, content marketing, creds decks and SEO.• Spearheaded effort to add HubSpot CRM to the company's workflow, then led buy-in, integration & training across all teams and C-suite to better align company and increase transparency.• Created sales enablement content to increase pipeline & boost conversions, including leading the redesigning and positioning of creds and pitch decks to better attract & engage potential clients.• Worked closely with sales leadership to align on marketing and revenue objectives for a cohesive strategy. Show less

  • Senior Marketing Manager

    Feb 2025 - now

  • Marketing Manager

    Jun 2023 - Feb 2025