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Shirantha De Silva

Shirantha De Silva

Sales Representative / Sales Supervisor / Sales Executive

Followers of Shirantha De Silva638 followers
location of Shirantha De SilvaSri Lanka

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  • Timeline

  • About me

    Director Of Operations at Power Asia International Company Limited.

  • Education

    • Stafford Colombo

      1986 - 1990
      Civil Engineering Engineering Special

    • Dharmasoka College

      1972 - 1985

  • Experience

    • Coca-Cola Sabco

      Aug 1989 - Sept 1998
      Sales Representative / Sales Supervisor / Sales Executive

      Territory Head, Managing Distributors covering Central / Southern / North Western & Colombo Metro Distributors.> Responsible for monthly / quarterly / Annual budget.> Establish and follow up KPI performances.> Execution of Special events / Cold drinks dispensing. > Selling through the SKU range.> Productivity.> Plan Call> Merchandising - In Door / Out Door> Execution of POSM.> Accountable for numeric & Weighted distribution.

    • Coca Cola SABCO

      Oct 1998 - Nov 2004
      District Sales Manager

      Divisional head of North Western / Central / Uwa Sabaragamuwa / North Central & Southern provinces based sales and market executions.> Responsible for monthly / quarterly / Annual budget.> Establish and follow up KPI performances.> Numeric & Weighted Distribution. > Sales & Distribution> Merchandising & Signage> External Affairs & Market Promotions> Channel Specific Business Developments> Marketing Services> Cold Drink Dispensing & Events Show less

    • PepsiCo

      Dec 2004 - Apr 2007
      Area Sales Manager

      Divisional Head of Colombo Metro & Central Region,Within 2 years executed special project by appointing 25 distributors and separated distribution of PET Disposable packages.Introduced Mini Distribution Centers to the system in a profitable manner.Executed Push Carts Cold Drink operation in Colombo Metro.Industry Growth (2006), PepsiCo Brands -Numeric Distribution 32% to 76% Weighted Distribution 56% to 72%

    • Coca-Cola Bottlers

      Aug 2012 - Aug 2013
      Manager National Sales / Market Executions

      Responsible to achieve the sales volume / distribution and market executions objectives of the company.Managing Shoprite / Modern trade / Retail and Wholesale channels across the Zambia.

    • Daan International Consultancy Pvt Limited.

      Jan 2014 - now
      General Manager Business Development

      Operational in charge of Keselkanda estate, Hamangalla.

    • Way Forward Energy Company Limited.

      Oct 2015 - now
      Director of Business Development

    • Power Asia International Company Limited.

      Jan 2017 - now
      Director Of Operations

  • Licenses & Certifications

    • Award Of Excellance

      Coca Cola
      Jun 2000

  • Honors & Awards

    • Awarded to Shirantha De Silva
      First Runner Up Award Coca Cola SABCO Dec 1998 First Runner Up. Best District Sales Manager Of The Year Contest,Out of 12 District Sales Managers.
    • Awarded to Shirantha De Silva
      First Runner Up Award Coca Cola SABCO Apr 1994 First Runner Up , Best Sales Supervisor Of The Year Contest,Out of 65 Sales Supervisors.
    • Awarded to Shirantha De Silva
      Best Achiever Coca Cola SABCO May 1992 Best Achiever Of The Year 1992,Out of 65 Sales Supervisors.