Rashmi Singh

Experience

• 

  Cognizant

  Mar 2012 - Jun 2019

  • Spearheaded development for a Demand Management Product- that helps several US retailers automate and optimize their merchandise plan-to-sell process boosting retailers’ revenues across channels. • Managed 4-6 business analysts and led 3 development teams (15-20 members) simultaneously to maximize parallel user story throughput across all modules, reducing turnaround time by 25%.• Instrumental in reducing product development cost by 50% by setting up a team in another country.• Pivotal in transitioning knowledge and setting up highly agile cross-functional teams twice across geographies within two years.• Completed multiple feature-rich releases to accelerate Product Adoption across multiple customers including a major release for one of the largest US retailers with over 1000 stores. • Generated buy-in with a strategic product roadmap created by engaging stakeholders, analyzing competition and tapping clients to recognize retail needs.• Worked directly with customers & product owners to layout a release plan across all modules- aligned with the vision, strategy, and goals for the product.• Owned and drove release planning meetings to prioritize the product backlog and led Estimation, Sprint Planning, Sprint review, and Retrospective meetings.• Conducted scrum of scrums to monitor progress across all modules.• Mentored business analysts to flush down Epics to Features and User stories with exhaustive acceptance criteria that cover all associated rules and impact areas.• Ensured optimum utilization of team’s bandwidth to maximize sprint velocity.• Steered QA to thoroughly test features that meet functional requirements, user experience parameters and performance standards.• Continuously incorporated feedback from Retrospective sessions into subsequent sprints and measure improvements.• Worked with the delivery manager to constantly assess team performance, track individual strengths and strive for members’ continual growth. Show less • Led product development for Buyer’s WorkMate; a merchandising solution for large US retailers, drove development across multiple modules for several clients via 2-3 Business Analysts (BAs).• Proposed and implemented innovative solutions to address performance or usability issues caused by architectural constraints.• Opened communication channels and set up an efficient and well-supported implementation process to resolve long-standing implementation challenges. • Mentored team to migrate from an hours-based estimation technique to relative estimation.• Successfully set up Merchandise Financial Planning in the existing product to help retailers track planned v/s actuals.• Set up KPIs to measure product health, sprint and release level progress. • Evangelized a BA community to foster cross-learning, innovative problem solving and cultivate a strong BA culture.• Mentored other BAs on agile processes to encourage org-wide agile implementation.• Engaged with Product Owner in continuous refining and enriching of a high-value product backlog that ensures ROI.• Identified revenue generation avenues by recommending product customizations to address specific business needs.• Mentored BAs on agile processes, working with the development team and engaging with stakeholders.• Guided BAs to write detailed acceptance criteria for user stories and reviewed their work.• Drove Estimation sessions to create thoroughly detailed and estimated sprint backlogs.• Conducted all sprint ceremonies including Sprint Planning, Sprint Review and Retrospective meetings.• Develop process-flow diagrams, swimlanes and wireframes for complex functionalities.• Worked with business analysts and development teams to provide clarity on user stories.• Worked closely with QA team for customer release and UAT.• Recommended process improvements for customers to address their business concerns and increase engagement. Show less • Self-learnt Buyer’s WorkMate and trained a newly assembled team on the same.• Set up agile processes for new team to increase team productivity and support multiple clients efficiently.• Emerged as the Go-To person for any queries and impediments.• Demonstrated strong leadership and recognized for the same as ‘Star of the month’ employee.• Proposed solutions to meet business needs through requirement gathering sessions with users and SMEs.• Involved in continuous grooming and prioritization of product backlog. • Created and managed agile artifacts that include product backlog, user stories, acceptance criteria and system requirements.• Drove sprint estimation, planning sessions with development team and ensure clarity on all sprint items.• Organised daily scrums to track progress, identify impediments, resolve queries and assess bandwidth.• Conducted sprint review sessions to demo progress to stakeholders and incorporate feedback.• Engaged in continuous communication with team ensuring resolution of requirement issues.• Extensively tested out stories with QA team to ship out a high-quality product.• Created marketing content for the sales and business development teams. Show less • Worked on a vendor- retailer collaboration portal that captures vendor-allowance and contract related information.• Created questionnaires and prototypes to elicit and freeze requirements.• Designed an approval workflow with complex conditions determining the next actor in the flow. • Re-engineered the portal based on pain-points realized from previous implementations; introduced new features, a configurable workflow engine as well as improvements to existing functions.• Deployed the re-engineered portal for all the existing clients successfully.• Supported clients post-implementation, analyzed defects and change requests and recommended solutions. Show less

  • Associate Product Owner

    Jun 2016 - Jun 2019

  • Associate - Lead Business Analyst

    Jul 2015 - Jun 2016

  • Senior Business Analyst

    Jul 2013 - Jun 2015

  • Business Analyst

    Mar 2012 - Jun 2013
• 

  ThoughtWorks

  Sept 2019 - Jun 2022

  Senior Consultant - Business Analyst / Product Owner /Product Manager

  Created an Omnichannel Promotions Product for the Largest Retailer in Latin America that empowers Promotion Managers to create advanced promotions & coupons, swiftly and easily across various attributes. The product boasts of a robust promotion engine that evaluates and applies promotions on orders, in real-time. A Mircoservice architecture, use of APIs and quick setup of attributes makes the product extremely reliable. flexible and scalable.Key highlights• Launched in 1 country, 2 businesses across 5 channels in the first year. Been growing to different countries ever since.• Successfully supported heavy traffic during two shopping events in Chile in 2021. 65% of all orders during the period used atleast one Promotion. • Users reported no dependency on engineering teams to setup new promotions• 50% more promotions created in the new product, causing conversion rate increase from 1.5% to 2.9% within a month of launch. Key responsibilities• Strategized the digital transformation of client’s legacy application.• Led discovery/inception workshops/ one-on-ones to elicit country, business, channel as well as org wide requirements. • Created user personas to define pain points & derive goals, crafted AS-IS and TO-BE journeys, prioritised features that address immediate goals and carved out a high value MVP.• Created a roadmap addressing priorities across businesses and channels, with high-value-delivering milestones, orchestrated communications with all stakeholders to get buy-in.• Flushed out release plans for each milestone and presented to Steering Committees.• Flushed down Epics /Features/User stories with exhaustive acceptance criteria and edge cases.• Organised and led all agile ceremonies (Grooming, Estimations, Planning, Demo, Retro).• Spearheaded delivery of product, managed C-Level communications, led steering committees, led associated teams and mentored them with requirements /strategies to help them integrate with the new Promotions product. Show less

• 

  Falabella India

  Aug 2022 - Mar 2023

  Product Manager

  Scaled our Promotions platform to a new country

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  Yara International

  Mar 2023 - now

  Senior Product Owner