Stephanie Eschler

Experience

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  Chick-fil-A Crossroads Towne Center

  May 2009 - May 2012

  Marketing Director

  • Develop and execute marketing strategy for $2.1 Million store, 14% sales growth from 2010-2011• Enrich guests experience in store with Family Nights, special events, and Second Mile Service• Generate new sales and marketing opportunities within the local Chandler community by identifying mutually beneficial partnerships with local leaders, schools and organizations• Initiated creation of social media profile for store through creation of Facebook Page, Twitter account, Store website, text club, organic web listings, user review sites, and location based services. • Create strategies to increase customer engagement with social media• Increase brand awareness through hosting fund raisers, mascot appearances, and off-site special events• Growing sales through in-store and online promotions such as Save the Cows, March Madness, and Saturday Bingo• Assisted in developing print and e-mail marketing campaigns, coupon campaigns, and created Access database to track ROI Show less

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  US Foods

  May 2012 - Mar 2022

  • Lead the digital marketing team responsible for development and execution of 30M commercial & transactional emails annually; including strategy, governance, creative, coding, testing, QA, metrics and measurement. • Build strategic and tactical integrated marketing plans for customer journeys using data driven insights. • Oversee daily operational activities for nurture, onboarding, drip, triggered, event, transactional, cart abandonment and marketing campaigns through digital channels of email, ecommerce, and website. • Advise and make actionable recommendations to stakeholders on strategic initiatives. • Oversee the development of technical/business processes and evaluation of Martech platforms. • Developed and introduced first all-digital targeted promotional initiative within the company, contributing 5000% incremental case growth per event. • Collaborate with Insights & Analytics team to develop customer loyalty campaigns based on loyalty scoring, cohort data and predictive analytics that drive desired customer behavior based on life stage. Associated marketing campaign drives 10,000 incremental cases per event. • Ensure all campaigns demonstrate measurable results and meet business KPIs. • Manage collaborative workflow process across internal teams including Product Development, Category Management, Creative Services, Field Marketing, Field Operations, Sales, Insights & Analytics and Finance. • Influence and persuade within the organization up to C-suite level.• Collaborate with MB partners like Pepsi and Unilever to execute promotional and marketing activity that is successful for both parties.• Source and manage outside vendor partners related to e-learning creation, data science, analytics, and consultants. • Responsible for multiple program budgets totaling $30M annually. • Act as digital advocate and ambassador throughout the organization to champion the US Foods brand.• Lead and develop a team of direct reports. Show less • Manage strategy and execution of all operator facing promotional activity including seasonal flyers, personalized, targeted and ad hoc campaigns.• Work with data scientists to develop personalized data models that drive desired customer behavior. Includes Cross Sell, UpSell, Thank You, Basket Growth and Lost Category offers across customer life stages. • Measure performance, growth, and ROI for all campaigns. Develop insights for future campaigns based on data and results. • Oversee enterprise marketing automation activities, executed through the UNICA IBM suite tools; Campaign Management, IBM Watson Automation, and IBM Interact. • Oversee all nurture, onboarding, drip, triggered, event, transactional and marketing campaigns through digital channels of email, Interact, Ecommerce, and website. • Manage all aspects for the Email and Interact channels; including strategy, governance, creative, coding, testing, QA, and execution.• Build and manage process that intakes offers from Category Management teams for mass promotions, oversee entire campaign development from offer intake to go-to-market. • Manage collaborative workflow process across internal teams including Product Development, Category Management, Creative Services, Field Marketing, Field Operations, Sales, Insights & Analytics and Finance. • Partner with Regional Marketing Directors for program rollouts and activity, ensure Voice of Field is represented in all programs. Maintain close feedback loop.• Work with MB partners like Pepsi and Unilever to execute promotional and marketing activity that is successful for both parties.• Source and manage outside vendor partners related to e-learning creation, data science, analytics, consultants, etc. • Oversee multiple program budgets totaling $30M annually. Show less Bring to market one-to-one business-to-business marketing initiatives driven by analytics and personalized to operators. Performed tactical, day-to-day operational and implementation of marketing programs for up to 65,000 customers per campaign. As project manager, develop marketing plan to drive the collaborative workflow among analytics, category management, corporate programs, creative services, production and printer. Represent the business as key marketing stakeholder and serve in marketing advisory role within cross-functional teams. Own program branding to ensure consistent message across sales organization, print media, digital marketing, ecommerce, email, e-learning and other channels. Develop marketing and training materials for merchandising, marketing, sales and finance groups to support sales objectives. Managed corporate email communication strategy supporting sales growth initiatives and sales objectives. Show less • Manage National Flyer program, which has approximately 11 flyer cycles per year, with a distribution of 150,000 customers and 57 division versions. Manage flyer content and layout, collateral review, proofing, internal communication, and sales support materials. • Create sales support marketing materials, draft communication, and execute core company sales initiatives and new programs to the field. • Assist in development and coordination of sales promotions to help drive incremental sales. • Utilized cross functional teams (Creative, Category Management, Corporate Programs, and Analytics) to successfully prepare, launch, and analyze promotions. • Act as liaison in all areas for division/regional teams to the corporate office. Show less • Manage marketing activities to support and drive sales and profit growth throughout eight divisions within the West Region.• Develop supplemental marketing materials and tools above and beyond directives from corporate office. Examples include Region promotions, Asian Scoop, Bread Book, Beverage Guide, Table Tent program, Metro Deli order guide, and Marketing Toolkits.• Provide support to divisions for marketing programs, events, and communications.• Manage Patron Path email programs, Messaging on Hold, Division landing pages, personnel lists, marketing calendar, rebate program, and customized table tent programs for divisions within region.• Track and communicate regional promotional results to sales team and make recommendations to improve promotional and marketing events to increase results.• In conjunction with Regional Marketing Manager manage Power Buy and National Themed Flyer process, flyer creation, distribution, and tracking. Show less

  • Senior Manager Marketing Operations

    Jun 2019 - Mar 2022

  • Marketing Operations Manager

    Feb 2017 - Jun 2019

  • 1-to-1 Marketing Specialist

    Jan 2015 - Jan 2017

  • Marketing Coordinator

    Aug 2013 - Jan 2015

  • Marketing Specialist

    May 2012 - Jul 2013
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  PwC

  Mar 2022 - now

  Sr Manager, Marketing Operations