Mary Adebisi

Experience

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  Havosoft

  Jun 2022 - Jun 2024

  Digital Communications Strategist

  - Crafted and executed a multi-channel social media strategy, driving brand awareness, engagement, and customer acquisition- Created and curated high-quality, engaging content that showcased the company's expertise and services in software development and technology- Collaborated with internal teams, including software development, sales, and product management, to enhance the customer experience and inform product development- Developed and implemented comprehensive digital brand strategies to elevate brand awareness and reputation in the tech industry- Designed and implemented social media campaigns to promote new software releases, product updates, and company news- Analyzed social media metrics and provided insights to inform future marketing strategies and optimize results- Created and maintained a consistent brand voice and tone across all social media channels and marketing materials- Stayed up-to-date with the latest trends and technologies in software development, social media, and digital marketing to continuously improve the company's online presence and marketing efforts. Show less

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  Royal Touch International School

  Jan 2024 - Feb 2025

  Senior Social Media Manager & Content Curator

  - Spearheaded comprehensive social media strategies to drive engagement and growth.- Conceptualized and created high-quality content to engage audiences and support brand messaging.- Cultivated and maintained a strong online brand presence, reputation, and perception.- Built and engaged online communities, fostering brand loyalty and advocacy through strategic planning and execution.- Fostered and managed influencer partnerships and collaborations to expand brand reach and credibility.- Designed and managed content calendars to ensure consistent, efficient, and aligned content publication.- Analyzed and optimized performance reports to inform future social media strategies and improve results.- Led and guided cross-functional teams to achieve social media and content goals, providing expertise and strategic direction. Show less

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  Centrum Finance Company Limited

  Mar 2025 - now

  Branding and Communications Specialist

  - Develop and implement comprehensive branding strategies to elevate brand awareness and reputation.- Create and maintain brand guidelines, ensuring consistency across all channels.- Collaborate with cross-functional teams to ensure brand messaging alignment.- Develop and curate high-quality content for various channels.- Write and edit engaging content, including blog posts, social media posts, and press releases.- Design and create visual content, such as graphics, infographics, and presentations.- Develop and implement internal and external communications strategies.- Craft and disseminate key messages, press releases, and media alerts.- Build and maintain relationships with media, influencers, and other stakeholders.- Develop and execute social media strategies to drive engagement and brand awareness.- Manage and maintain social media presence across multiple platforms.- Create and curate social media content, including posts, tweets, and Instagram stories.- Track and analyze branding and communications metrics, including website analytics and social media engagement.- Provide regular reporting and insights to inform future strategies and optimize results.- Collaborate with cross-functional teams, including marketing, sales, and product development.- Stay up-to-date with industry trends and best practices in branding, communications, and social media.- Participate in brainstorming sessions and contribute to the development of new ideas and initiatives. Show less