Taos Boudjemai

Experience

• 

  Michigan State University

  Aug 2010 - Dec 2011

  Student Cook Supervisor (Brody Square)

  Trained and supervised a staff of over 20 employees by advising and delegating tasks.Worked at 8 stations specializing in a different cuisine. Learned how to quickly adapt to various situations.Learned how to inquire about issues that dealt with customers, and obtained satisfaction from customers.Gained prioritization skills by performing quick-paced decisions to keep production flowing Promoted twice within 2 semesters to a supervisor position

• 

  Xerox

  May 2012 - Aug 2012

  Sales Management Intern

  Shadowed Sales Executives at different customer sites, meetings, and presentationsAssisted in delivering and configuring multifunctional devices throughout DetroitHelped Detroit Medical Center copy production center team resolve billing statement issuesResearched C-Level contacts and prepared organized lists to be used in prospectingAssessed cloud computing and addressed findings to the sales team for potential business

• 

  Deep Blue Insights, LLC

  Oct 2012 - Dec 2012

  Marketing Intern

  Performed thorough research on the owner of Byrum Builders, the company, and Byrum True Value HardwareDesigned a marketing campaign for Byrum Builders, LLC, which combined the aspects of Byrum’s local construction company with his hardware storeFinalized a marketing proposal for Byrum Builders, LLC. This provided a review and recommendations for Byrum Builders, LLC.Advanced my knowledge and skills in entrepreneurship and information technology

• 

  Elite Marketing Interactions

  Jul 2013 - Sept 2013

  Sales Advisor

  Implemented in-store product marketing at retail stores for Meijer, Inc.Participated in many special marketing services training events such as International Student DayPromoted product trial with 1:1 customer interaction in a friendly and professional styleCreated a positive shopper experience by influencing customer reaction and behaviors

• 

  Assembly

  Nov 2014 - Sept 2016

  Media Planner

  Coordinated and Executed Traditional/Digital Media Planning for OhioHealth, Owens Corning, and other accountsBuilt extensive experience in media research tools such as Kantar, SRDS, Nielsen, MRI, comScore, eMarketer, etc.Compiled competitive reports, analyzed data, and post-buy information to provide key learnings for the clientManaged media buys and specifications using MediaOcean (Prisma, Spectra DS, etc.)Built and maintained working relationships with clients, vendors, publishers and client’s creative resources Compiled and reconciled vendor and client invoices Show less

• 

  French Ministry of Education (CIEP)

  Oct 2016 - Apr 2018

  English Teacher's Assistant

  Assisted teachers with English lessons for 13 pre-school and elementary school classesProvided instruction in American culture and core English language skillsCreated creative, informational activities for different themes from the curriculumIndependently facilitated small groups to allow for opportunities for the students to practice

• 

  Spark Foundry

  Aug 2018 - Jul 2019

  Senior Associate, Strategy

  Assist in the development of $175MM communication media strategies for Cox CommunicationsOwning important client deliverables from start to finish (i.e. Client recommendations, OLA reporting/optimizations)Daily client point-of-contact to ensure and maintain high satisfactionMonitor and maintain accurate budget control and flow of media activitiesEstablish collaborative and productive relationships with implementation teams and partner agenciesEnsure media strategies are delivered and reported on with brand goals and client specific objectives metCoaching and training Associates with effective level of delegation, work validation, and media fundamentalsHigh proficiency with media tools including MRI, Scarborough, Nielsen AdIntel, Kantar, MarketMate, MediaTools, etc.) Show less

• 

  EightBar

  Jul 2019 - May 2024

  Executed statistical modeling projects with a combined value of $9M within a tight 4-month timeframe, forecasting marketing trends and optimizing annual budgets to align with industry demands.Implemented metrics, measurement plans, and visualizations to drive content syndication investment recommendations. Achieved a remarkable 25% enhancement in audience accuracy within 1 year, contributing to data-driven strategic decision-making.Conducted comprehensive end-to-end analysis over 12 months, effectively generating insights and communicating strategic recommendations to business leaders. Delivered an impressive 18% improvement in customer engagement, showcasing a commitment to accelerating business growth.Collaborated cross-functionally to transform unstructured data into analytical projects, informing both strategic and tactical business decisions. Instrumental in achieving a 20% increase in overall performance within a 6-month timeframe.Spearheaded a 3-month initiative to boost cross-team efficiency by analyzing data sets, developing decision-making methodologies, and automating reporting processes. Delivered valuable insights 50% faster, showcasing adaptability in a dynamic work environment. Show less Planned ~$10M of IBM’s budget for B2B Content Syndication and Site Direct media strategies for IBM Security offerings.Negotiated all media pricing in collaboration with the Strategic Negotiation team to approve competitive non-contracted rates for future use.Established Learning Agendas by hypothesizing and setting up formal A/B tests to gather learnings for future planning considerations.Managed and trained team members in campaign implementation including planning, purchasing, trafficking, reconciliation, and analysis. Show less

  • Manager, Audience Intelligence and Insights

    Apr 2024 - May 2024

  • Senior Associate, Audience Intelligence & Insights

    Feb 2022 - Apr 2024

  • Manager, Direct Investment

    Jan 2021 - Feb 2022

  • Senior Associate, Direct Investment

    Jul 2019 - Jan 2021
• 

  Jellyfish

  May 2024 - now

  Senior Investment Analytics Manager