PINGANN OUNG

Experience

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  Blue Media Films (Cambodia) Co., Ltd

  Mar 2013 - Dec 2015

  PR and Communication Supervisor

  • Built local brand through market research• Supported the implementation of marketing plans and branding activities • Supervised and monitored the workflow of multimedia products’ creation and delivery • Prepared press releases and media kits

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  The National Television of Cambodia - The Modernization of Cambodia Program

  Jan 2014 - Dec 2015

  Reporter and Host for "The Modernization of Cambodia" Television Program

  • Wrote and reported research-driven and balanced news on health and social issues• Developed story structure, interviewed protagonists, and edited new stories

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  World Learning

  Oct 2015 - Sept 2016

  Project Manager/Producer - Media & Ethics, Advancing Leaders Fellowship Program

  • Initiated and strategized multimedia health literacy project tackling issues of non-communicable diseases• Oversaw online communication strategies to maximize the project’s impact• Managed budget, report, and evaluation• Developed learning curriculum and led five community-based workshops for 500 students, nationwideMedia & Ethics is a media and health literacy program that uses documentary films and educational workshops to raise awareness and minimize the potential harm caused by unethical and manipulative content shown on television and social media. Topics such as skin whitening, online bullying, body image, gender inequality, and violence against women are some of the issues that were covered in this project. After the production of the five documentary films, five workshops featuring these films were conducted in the provinces of Pursat, Battambong, Banteay Meanchey, and Siem Reap. These workshops were joined by 500 high school and university students. Media and Ethics were funded by World Learning Organization through The Advancing Leaders Fellowship Program. Show less

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  AIA Cambodia

  Nov 2016 - Jun 2019

  Customer Engagement Manager, Marketing

  • Strategized and localized the launch of AIA global brand into Cambodia market through 360-degree marketing and communication approaches• Formulated, implemented, and evaluated annual marketing and communication strategies supporting the global brand promise of helping people live healthier, longer, and better lives• Developed launch plans and ongoing joint branding activities with three commercial partnerships • Localized annuals AIA global market campaigns to align with local market segmentations• Identified and supported CSR strategies to raise awareness on healthy living initiatives such as two nationwide breast awareness campaigns (USD40,000 was raised, >20,000 spectators for each on-ground activities) and series of health checkup initiatives• Identified digital tools for social listening, content engagement and lead management• Led and collaborated with internal marketing teams, external consultants and marketing agencies• Collaborated with sales and product development team to launch new products • Managed and evaluated department’s budget to meet annual KPIs Show less

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  Michigan State University

  May 2020 - Sept 2020

  Graduate Research Associate (Practicum)

  • Wrote research proposals and conducted literature reviews• Designed research studies, recruited participants and collected qualitative data through interviews • Analyzed and interpreted collected data through thematic analysis• Wrote research paper and presented at international health conferences Papers: • Barriers to Specialized Treatments among Chained Mentally Disabled Patients in Cambodia (23rd International Conference of Mental Health)• Understanding perceived barriers and benefits to mental health education in Cambodia: An interview study (2021 DCHC conference) Show less

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  International Network of Engaged Buddhists (INEB)

  Jun 2021 - Oct 2021

  Country Researcher

  Project: Assessing Child Protection in Buddhist Communities Including Monastic and DhammaSchools in Cambodia, Laos, Myanmar, Thailand, and Vietnam

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  Michigan State University

  Jun 2021 - Sept 2021

  Research Associate

  •Conduct literature review, design qualitative research method, recruit subjects, collect and analyze data•Provide support on research grant proposal development•Develop manuscript for research conference submission

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  Manulife Cambodia

  Oct 2021 - Jan 2022

  Associate Director of Brand and Communications

  • Led a diverse team of six - strategizing and implementing activities for branding, digital marketing, internal communication, external communication (PR), and CSR strategy - reporting directly to the local Chief of Marketing.• Formulated and implemented a sponsorship campaign, an on-ground event, and health-related messages for the 26th Angkor Wat International Half Marathon - "Run Safely with Manulife."• Revamped Internal communication activities using engaging and visual-based elements. • Identified sustainable CSR activities to engage internal brand ambassadors (staff and sales team) - aligning with the goal of "building a healthier and better financial future for Cambodian families."• Strategized and presented the 2022 strategic plan.• Managed and evaluated the department’s budget. Show less

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  The World Bank

  Jan 2022 - Jan 2023

  Consultant - Qualitative research and mixed-media research evidence - EAP Inclusive Fellowship

  Qualitative Research: Enterprising Women: Toward Equal Business Opportunity in Southeast AsiaOutput: Photobooket, Mini-documentary film, and report (end-to-end production)

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  AIA Cambodia

  Jul 2022 - Nov 2022

  Communication Consultant/Project Lead - Breast Cancer Behavioral Change Campaign

  • Consulted, Strategized, and Led the implementation of the Fit For Hope Campaign - a behavioral change campaign - using 360-degree marketing to encourage Cambodian women to uptake free breast cancer screenings.•The success of this campaign utilized The Health Belief Model theoretical framework to design persuasive and tailored messages to targeted audiences. Impacts: • With 3,125 women receiving free breast cancer checkups, 492 were suspected of having breast cancer (a significant percentage compared to existing research evidence). This also means 492 women can take early action to prevent the severity of the illnesses and be able to continue living to support their families. This marks an important contribution of AIA Cambodia as they are directly contributing and truly living with their brand promise of helping people live healthier, longer, and better lives. This achievement should be the center of every narrative of this campaign, externally and internally.• Raised USD45,000 to support Sihanouk Hospital Center of Hope on Health education and treatment.• Brought a loudness for AIA Cambodia brand – awareness and engagement: FFH continues to be the only health-focus major marketing campaign in Cambodia that bring in different initiatives, including free breast cancer checkup, Pink Walk, and Concert. The collaborations with breast cancer survivors and local influencers, AIA Cambodia was able to reach millions of audiences digitally with different emotional appeals messages and creative communication materials - making AIA the only brand in the industry to do so in 2022. Show less

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  Attire Lounge

  Aug 2022 - now

  Co-Founder/Head of Brand and Creative

  Attire Lounge is the first sartorial gentlemen's style consultant house in Cambodia with a variety of ready-to-wear collections including sartorial, groom, and office wears available in-house. Very proud to co-found this start-up following my other passion in gentlemen fashion.

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  The World Bank

  Aug 2023 - Oct 2023

  Consultant

  Creative communication/story-telling: qualitative research and visual evidence.

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  Manulife Cambodia

  Sept 2023 - Dec 2023

  Brand and Communication Consultant/Project Lead

  Strategized and led the integrated brand and communication campaign "Run for The Better" for the Angkor Wat International Half Marathon sponsored by Manulife Cambodia through story-telling and impact-driven marketing strategies. This year, I led the team to evaluate how the sponsorship impacts the ecosystem of the event, from bettering the health of runners, their running experiences, the local economy, and children health through the internal fund-raising for Angkor Hospital for Children. The event welcomed 10,000+ runners from 50 countries. Show less