Haylea Heyns

Junior Copywriter

533 followers

Cape Town, Western Cape, South Africa

Connect with Haylea Heyns to Send Message

Connect

Connect with Haylea Heyns to Send Message

Connect

Timeline
About me
Content Specialist at Vimerson Health (USA)
Education
- University of KwaZulu-Natal
  2004 - 2006
  Bacherlor of Social Science Marketing
- AAA School of Advertising
  2008 - 2008
  Diploma Copywriting
- University of KwaZulu-Natal
  2006 - 2007
  Honours Communication and Media Studies
- University of Cape Town
  2018 - 2018
  Certificate Short course on Social Media Marketing
  Navigating the social media landscape, applying a social media content strategy, creating content that drives engagement, managing a social media community, advertising on social media, measuring and optimising a social media strategy, social media marketing management, consolidating a social media marketing strategy.
Experience
- Saatchi & Saatchi
  Jan 2009 - Apr 2009
  Junior Copywriter
- Saatchi & Saatchi
  Nov 2009 - Dec 2009
  Creative Copywriter
  Conceptual Copywriter for Ambient advertisement created by Saatchi & Saatchi, South Africa for Peugeot, within the category: Automotive.The Challenge:The Peugeot 308 is 95% recyclableThe Solution:We designed and made a range of beautiful and useful things using only Peugeot 308 parts. We started with couches which were placed in Shopping Malls, Dealerships, and Public Parks. Caption:You only truly understand the meaning of life when you plant a tree you know you will never sit under. 95% Recyclable. Show less
- Self-Employed
  Jan 2010 - now
  Freelance Copywriter
- Rewardsco
  Jan 2017 - Jan 2018
  Freelance Copywriter
  Writing copy for Cloudlogic and Proactive Cloudcare brochures and information leaflets.
- Publicity Matters Durban
  Jan 2017 - now
  Freelance Writer
  Conducting interviews and writing various articles for press and media publications.
- BrandHeart Digital Marketing
  Jan 2018 - Nov 2020
  Freelance copy work and articles for various brands including Perspex SA
  - Freelance Copywriter
    Sept 2019 - Nov 2020
  - Freelance Writer
    Jan 2018 - Jan 2020
- Toys R Us
  Nov 2018 - Dec 2018
  Jingler Writer
  Song / Jingle writer for Christmas campaign – Jingle was used on all the Toys-R-Us and Babies-R-Us advertising campaigns nationwide including TV, Radio, Digital Marketing and in store.
- Uklic
  Apr 2020 - Jan 2021
  Copywriter & Content Creator
  Freelance Copywriter & Content Creator
- The Brand Collective SA
  Aug 2020 - Jan 2022
  Copywriter
- Vimerson Health
  Oct 2021 - now
  Content Manager
Licenses & Certifications
- How to Use Generative AI: Building an AI-First Mindset
  LinkedIn
  Sept 2024
  View certificate