Katie O'Neal

Experience

• 

  Off Broadway Shoe Warehouse

  May 2004 - Jul 2006

  Supervisor

  Cashier and register oversight, Inventory specialist.Shipping & Receiving, Customer Service, New Hire Training

• 

  University of Miami

  Aug 2006 - Dec 2009

  Student Office Assistant

  Assist professors and staff in all facets of departmental duties.Member of Miami Commitment ProgramOptimized the office supply ordering process and reduced order costs through improved storage organizationMaintained student employee and graduate student tutor shift scheduling

• 

  Premier Cabinetry, Inc.

  May 2007 - Aug 2007

  Designer/ Manager

  Designed and quoted indoor and outdoor residential kitchen projects on 20/20 design software, initiated purchase orders, scheduled subcontractors for installation, and maintained the office and showroom

• 

  Belk

  May 2009 - Aug 2009

  Intern - Store Management

  Managed several areas of the local store including: Visual merchandising, shipping and receiving, sales support, loss prevention, inventory management and customer service

• 

  Carnival Cruise Lines

  Feb 2010 - Apr 2013

  Revenue Planning Analyst

  •Developed and projected monthly forecast and annual budget of ticket revenue, occupancy, and insurance totaling over $2.2B in annual revenue. Recommendations presented to and reviewed by executive team for approvals•Built Excel Dashboard sheets to improve business management, decision making, and add more visibility to trends, KPIs, and root causes. Reduced time for reporting by 50%•Partnered with Decision Science to create an automated Charter pricing tool, giving immediate quotes to Sales team based on a logic decision tree, eliminating the previous 48-hour manual ad hoc quote process Show less

• 

  Walt Disney Parks & Resorts

  May 2013 - Nov 2017

  •Development of pricing strategy, analytics, models & executive presentations to drive the ticket pricing process and implementation of changes for Ticket products domestically, worth over $100M in incremental revenue annually •Project management of Seasonal Ticket pricing at domestic resorts, leveraging research and analytics to strategically shift visitation to less demanded periods and optimize revenue to reinvest in the Guest Experience •Built dynamic financial models in Excel to forecast revenue and profitability scenario impacts from pricing decisions •Implemented valet parking at Disney Springs, including a mitigation strategy during construction impacts to maintain volume for the contracted 3rd party service provider •Developed relationships and partnered closely with various departments to drive the implementation of price changes and ticket policies at both Walt Disney World and Disneyland resorts Show less

  • Pricing Intern Coordinator

    Jan 2016 - Nov 2017

  • Sr. Pricing Analyst

    Apr 2014 - Nov 2017

  • Pricing Analyst

    May 2013 - Apr 2014
• 

  The Walt Disney Company

  May 2019 - Jan 2021

  •Support various projects for system replacements and enhancements domestically totaling $153M in investment. Examples: ticketing system replacement, ticketing inventory management, resort revenue management system replacement, resort reservation and inventory management replacement, seasonal pricing enhancements, 3rd party seller availability and reservation system replacement•Provide oversight to project management services: development of the Integrated Project Plan, scope, test scripts, requirements and change requests, project timeline milestones/dependencies, and executive communication plan•Champion new revenue management capabilities to be included in a system replacement, providing analysis of value drivers and cost savings opportunities, presenting results to executive leadership•Maintain the Revenue Management strategic planning roadmap for domestic projects and initiatives across Ticketing, Resorts, Food & Beverage, and Merchandise totaling over $300M•Support development of Annual Operating Plan, Annual Capital Plan, Long-Term Plan, and Five-Year Plan for Decision Science & Integration and Commercial Strategy departments at Walt Disney World and Disneyland including capabilities needed assessments and current state challenges documentation Show less

  • Project Integration Manager

    Dec 2017 - Jan 2021

  • Volunteer - Production Team, DDAC

    May 2019 - Aug 2019
• 

  TrueCar, Inc.

  Jan 2021 - now

  •Enhanced models, processes, and systems to support new revenue products, and that enable the sales team to self-service pricing for their needs while providing pre-established guardrails for negotiation•Created monthly reporting of KPIs and tools to identify renewal opportunities within the existing dealer network, improving monetization and reducing churn •Develop, optimize and operationalize the company’s subscription-based billing models (SaaS), managing monetization and profitability while maintaining compliance with state mandates and regulations for Franchise and Independent dealerships•Provide pricing strategy and recommendations for new initiatives; Project management and execution of initiatives that grow revenue, ensure regulatory compliance, and meet customer needs

  • Sr. Manager, Pricing

    Sept 2023 - now

  • Manager of Pricing Strategy & Operations

    Jan 2021 - Aug 2023