Josefine Selsing

Experience

• 

  Trianon

  Oct 2003 - Sept 2004

  Sales & Marketing assistant
• 

  Hestbæk Consult

  Aug 2007 - Dec 2014

  Senior Consultant & Co-Founder

  I Co-Founded Hestbæk Consult, an independent highly specialized consultancy within strategic marketing management.We have worked across various industries assisting marketers like Novartis, Carlsberg, Novo Nordisk, IKEA, Arla, The Coca-Cola Company, RSA Insurance, Vestas, Sydbank and Nordea. We have worked on more than 80 different projects across different industries and markets.Being part of a start-up has provided me with the opportunity to work with many different areas of running a consultancy company. My key areas are:- Executing agency sourcing processes often in highly political organizations with multi-market multi-brand setups- Executing agency sourcing processes on a Danish and Nordic level- Conducting performance evaluations of agency partners’ capabilities followed up by workshops leading to actionable insights - Conducting resource & cost benchmarking of agency partners leading to the optimum remuneration model - Developing marketing governance models for clients- Developing methodologies and software for agency database and client/agency relationship evaluations Show less

• 

  Lift Relations

  Jan 2015 - Dec 2016

  Client Service Director & Product Owner

  At Lift Relations I have two roles: 1 - Client Service Director spearheading the relationships with all our major global clients2 - Product Owner managing the development of the Lift Relations platform in close collaboration with the development team.Combining these two roles is extremely interesting for me as it allows me to identify our clients' needs and accommodate these directly within the software development process.At Lift Relations I work with scrum principles, JIRA for documentation, Pipedrive for CRM and Zendesk for support.Lift Relations is a MarTech company providing business intelligence to the advertising and communications industry. The Lift Relations methodology enables companies to predict whether they are about to loose or grow their client or employee relationships. Lift Relations is the easiest and simplest platform to collect consistent client and employee feedback whilst providing real-time actionable dashboards. Show less

• 

  Laerdal Copenhagen

  Jan 2017 - Sept 2022

  Product Owner

  At Laerdal Copenhagen we enable people to save lives through excellent e-learning programs and e-simulations. As Product Manager I manage e-learning products during the complete life cycle through development to launch and end-of-life.I work in a cross functional team with designers, software developers, educational specialist and data scientist to develop user-centric solutions for our customers. In close collaboration with internal and external stakeholders I am responsible for the product vision and ensure that the team understands this vision when developing new features. Based on close communication with stakeholders and data driven customer insights I am responsible for prioritizing the product backlog and drive product discovery processes. Show less

• 

  A.P. Moller - Maersk

  Sept 2022 - Nov 2023

  Senior Business Product Manager

  At Maersk I am the senior business product manager for Maersk Flow, which is a digital self service supply chain product designed to help SMEs gain control of their supply chain through automation, visibility and analytics features.I work in a team of product managers, platform owners and functional product owners to build growth for the product across all regions of the world through development of strong value propositions, optimized pricing, training of sales as well as product development. Show less

• 

  Scalepoint

  Nov 2023 - now

  Leading the Product Management team for ClaimShop

  • Head of Product Management

    Nov 2024 - now

  • Product Owner

    Nov 2023 - Nov 2024