Kevon McCrary

Experience

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  Believe in Bristol

  May 2009 - Aug 2009

  Community Relations Intern
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  Susan G. Komen for the Cure

  Sept 2009 - Oct 2010

  Public Relations Intern
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  Bristol Historical Association

  Jan 2011 - May 2011

  Editorial Intern
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  GreenTech Environmental

  Oct 2011 - Sept 2013

  Content Manager

  Managed content (creative and technical), communications and compliance functions as well as the creation, marketing and management of an ecommerce retail store. Also worked as part of our small creative services team on various marketing campaigns and branding projects.Below is a brief sample of a project I worked on during this time:

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  King University

  Jan 2014 - May 2015

  Enrollment Counselor

  Managed matriculation outcomes for the Greater Nashville Area through communication initiatives and reporting analysis in addition to serving as an ambassador for the university in Middle Tennessee. Also worked to build important relationships with businesses, schools and other members of the Greater Nashville Area community in laying the foundation for King University in its newest market.

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  Direct General Corporation

  May 2015 - Dec 2016

  Content Producer

  Produced and edited content for all marketing channels (web, social, email, paid digital, print, corporate communications, etc.). Additionally, I managed a cross-channel editorial calendar and the associated processes for planning, developing and publishing blog content.

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  HCA Healthcare

  Dec 2016 - Jan 2023

  Direct the overall editorial strategy across all major content mediums to support marketing operations for HCA Healthcare’s major market brands, including leading a team of content specialists in the ideation, curation and development of content and multimedia assets that nurture engagement and conversions and drive brand awareness. Lead editorial planning, content development and distribution processes that support HCA Healthcare's efforts to help consumers make more informed decisions about their healthcare options and nurture engagement with existing patients and colleagues through division and facility marketing channels.

  • Market Brand Content Strategy Manager

    Jun 2021 - Jan 2023

  • Strategic Content Team Lead

    Jan 2018 - Jun 2021

  • Content Coordinator

    Dec 2016 - Dec 2017
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  Spherico, a division of GSW

  Jan 2023 - now

  Copy Supervisor