Dan Idstein

Experience

• 

  MillerCoors

  Mar 2004 - Nov 2010

  Sold entire MillerCoors portfolio to Roundy's Supermarkets, served as Category partner and managed a team that was responsible for category analytics, planogram creation and execution, sales and marketing for the Regional Grocer. Grew volume and share with the account and became the highest share account at MillerCoors. Worked with Regional Chain Accounts throughout WI, MN and IL to analyze the beer category, make recommendations for category growth and developed store level planograms in partnership with our retail customers. Worked with our distributor partner selling to 75 Independent Hispanic Off Premise accounts to grow volume and distribution for the Miller Brewing Co. Portfolio. Worked with our distributor partner selling to 75 Independent Hispanic Off Premise accounts to grow volume and distribution for the Miller Brewing Co. Portfolio.

  • Chain Sales Manager - Roundy's

    Jul 2008 - Nov 2010

  • Category Management Analyst

    Dec 2005 - Jul 2008

  • Retail Sales Representative

    Mar 2004 - Nov 2005

  • Retail Sales Representative

    Mar 2004 - Nov 2005
• 

  Tenth and Blake Beer Company - a Division of MillerCoors

  Nov 2010 - Dec 2014

  Managing a team of 5 Beer Merchant covering Wisconsin, Minnesota, North Dakota, South Dakota, Iowa and Nebraska. Responsible for coaching, development, sales training and execution of my team and the integration with 2 general managers to grow the volume, share and profit of our portfolio. Accountable for total Tenth and Blake portfolio volume in assigned distributors in South East Wisconsin. Build strategic, long-term brands through strong portfolio execution, outlet level selling and working with our distributor partners.

  • Beer Merchant Manager

    Dec 2012 - Dec 2014

  • Beer Merchant

    Nov 2010 - Dec 2012
• 

  MillerCoors

  Jan 2015 - Jan 2020

  Developing commercial initiatives, programs, processes and ideas at a region level to grow the Craft, Import and Cider brand portfolios. Coordinating with the brand teams, region teams, brewery's and sales teams as it relates to, new product launches, seasonal transitions, sales support, program development and process management.

  • General Manager Sales - Wisconsin

    Aug 2019 - Jan 2020

  • Sr. Manager Sales Analytics

    Jan 2017 - Jan 2020

  • Craft & Import Development Manager

    Jan 2015 - Dec 2016
• 

  Molson Coors Beverage Company

  Jan 2020 - now

  General Manager Sales - Wisconsin, Minnesota, and North Dakota at Molson Coors Beverage Company