Islam Magdy

Experience

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  Eventak

  Oct 2014 - Feb 2016

  Marketing and Event planner

  Developed a marketing strategy and research for our season and planned for our events also worked on social media networks, using attractive channels alike live streaming for our events.

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  MECA Egypt

  Oct 2015 - Jul 2016

  Fundraising Specialist

  - Targeting Multinational & International companies for MECA’s sponsorship.- Sustaining the relationship with sponsors.- Developing MECA’s Fundraising strategies and benefit packages to reach the Organizational goals.

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  ITWORX

  Aug 2016 - Apr 2017

  Talent Acquisition & Management Intern

  My roles: - Recruitment: Screening CVs, scheduling interviews. - Talent Development: Orientation for New Hires, consolidating training plans, scheduling training - Performance Evaluation: Performance Evaluation Cycle and Creating Job Profiles

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  Etisalat Egypt

  Apr 2017 - now

  - Analyzed consumer trends and user behavior data to identify new market opportunities and optimize product offering.- Spearheaded the launch of innovative mobile internet bundle and value-added services leading to increase in customer ARPAU.- Implemented initiatives to enhance digital adoption and penetration among the customer base, resulting in increased customer engagement and satisfaction.- Implemented a regional tariff that is new to market to achieve regional penetration. - Restructured mobile internet bundles from UI/UX to ease our customer experience. - Successfully launched a summer promotional campaign in partnership with Snapchat, featuring custom-designed virtual reality filter. Show less - Led the mass-segment team, overseeing their activities and driving their performance to achieve exceptional results.- Developed a comprehensive strategy for the 2022/2023 period, aligning it with the company's objectives and market trends.- Implemented initiatives to enhance digital adoption and penetration among the customer base, resulting in increased customer engagement and satisfaction.- Successfully managed acquisitions and retention efforts, effectively improving the net activity rate and contributing to business growth.- Equipped mass-segment moves with 360 collaboration mapping, ensuring alignment with organizational goals and maximizing strategic impact. Show less - Developed and executed a highly effective mass segment marketing strategy, successfully achieving the 2021 targets and customer satisfaction key performance indicators (KPIs).- Led the development and implementation of a comprehensive mass segment market moves calendar, ensuring the introduction of innovative products and services that were strategically aligned with the overall marketing strategy.- Successfully launched a new brand targeting the mass segment, with a specific focus on recharge, resulting in increased Average Revenue Per User (ARPU) and overall activity levels.- Implemented initiatives to drive digital adoption and penetration among the customer base, resulting in improved customer engagement, usage, and satisfaction.- Managed customer acquisitions and retention efforts, effectively enhancing the net activity rate and contributing to business growth and profitability. Show less - Led strategic planning and execution of marketing campaigns during key seasons, such as Ramadan, Pre-Ramadan, and Back-to-School, resulting in increased of engagement and stickiness to the brand.- Developed a new concept to merge telecom brands through digital platforms, leveraging gamification strategies to enhance customer engagement and foster brand loyalty.- Collaborated with internal stakeholders and external partners to implement the digital gamification concept, resulting in increased customer participation and enhanced brand experience.- Revamped the retention framework across the mass segment, implementing proactive measures to improve customer satisfaction, loyalty, and long-term value. Show less - Led and coordinated with all support functions, fostering cross-functional collaboration to ensure seamless execution of marketing initiatives and achieve collective goals.- Successfully launched an integrated USSD platform, significantly enhancing the customer experience and simplifying their journey, leading to increased engagement and satisfaction.- Revamped the flavour of the Mass products (Prepaid Tariffs), streamlining and simplifying the portfolio to reduce customer confusion and improve overall customer satisfaction.- Led the development and execution of above-the-line (ATL) and below-the-line (BTL) Customer Value Management (CVM) offers, aimed at stretching Average Revenue Per User (ARPU) and customer activity levels.- Sustained and consistently achieved Consumer segment KPIs against targets, demonstrating a strong focus on performance and delivering results.- Conducted forecasting, measurement, and analysis of all marketing activities, ensuring ongoing effectiveness and efficient market growth, and making data-driven decisions to optimize marketing strategies. Show less 14 months rotational graduate program "Spark":Consumer Marketing-Mass Segment (7 months):- Developed Mass segment Customer Experience- Monitored Mass Segments KPIs (Revenues, Base Management & Market way-forward).- Ensured brand image unification across channels including Digital.- Launched a promo for the daily tariffs.- Managed migration engine platform across the segments.Customer Value Management (7 Months):- Developed a CVM platform, one of the biggest CVM platforms across telecommunication companies.- Launched CVM platform responsible for targeting and segmentation customers based on (Recharges, Activity, usage, region & ARPU).- End-to-end management of Etisalat's largest recharge platform *011#- Reviewed and Analyzed recharges and base activity through daily dashboards.- Achieved the highest awareness in the telecom market season in 2018 by integration with Akwa Kart Product. Show less

  • Mobile Internet Revenue Manager

    Mar 2024 - now

  • Consumer Mass Marketing Revenue Manager

    May 2022 - Mar 2024

  • Consumer Marketing Senior Team Leader - Mass Segment

    Feb 2021 - May 2022

  • Consumer Marketing Team Leader-Mass Segment

    Jul 2019 - Feb 2021

  • Consumer Marketing Senior Specialist-Mass Segment

    Jul 2018 - Jun 2019

  • Commercial GT Specialist

    Apr 2017 - Jul 2018