Saurabh Patil

Experience

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  T.S.Digitech

  Nov 2019 - Dec 2019

  Business Development Executive
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  Universal Tribes

  May 2021 - Nov 2021

  Digital Marketing Intern

  - Worked at Universal Tribes for the welfare & upliftment of tribal farmers and artisans.- Created from scratch a complete E-commerce website for the company website into a fast- reliable & high-converting branded e-commerce platform.- Created a complete social media calendar for the company to achieve brand awareness- Ran digital campaigns for the company using Google Adwords & Facebook Ads- Ran contests and did influencer tie-ups to increase brand awareness- Ran Re-targeting campaigns on Facebook Ad Manager to target website visitors and achieved positive ROI - Won Best-Performer award in the company- Handled a team of graphics designer, content writer & photographer - Worked & reported directly to the CEO Show less

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  Hangers Bouttique

  Nov 2021 - May 2022

  Digital Marketing Specialist

  Created a branded e-commerce Shopify website for the client.Creating and monitoring ongoing online marketing campaigns via Facebook and Google ads Establishing and Handling the brand's social media presence.

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  Zoopero Marketing Private Limited

  Jan 2023 - Dec 2023

  Client Servicing Executive (Digital Marketing)

  Summary:Results-driven digital marketing professional with expertise in SEO, SMM, Google AdWords, and Facebook Ads. Proven track record of driving digital growth, optimizing websites, managing social media campaigns, and delivering exceptional client servicing. Strong analytical skills and ability to provide actionable insights through comprehensive reporting. Seeking opportunities to leverage my expertise and contribute to the success of organizations.Experience:SEO:Implement on-page and off-page SEO strategies to boost website rankings and increase organic traffic. Conduct detailed keyword research, optimize website content, and analyze website traffic for continuous improvement. Stay up to date with SEO trends, analyze competitors, and provide detailed reports and updates to clients.SMM:Develop and execute comprehensive social media strategies across platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube. Manage company social media accounts, create engaging content, monitor platforms for interactions, and analyze metrics to provide insights and reports. Collaborate with cross-functional teams to ensure consistent brand messaging.Google AdWords & Facebook Ads:Manage PPC accounts on Google AdWords, Facebook, and other platforms. Develop ROI-focused strategies, conduct keyword research, optimize campaigns, and monitor key metrics. Create ad copies, conduct A/B testing, and generate reports. Manage Display network placements and maximize targeting opportunities.Client Servicing & Reporting:Deliver exceptional client servicing, understanding their needs and objectives to provide customized solutions. Maintain strong client relationships, address queries, and ensure client satisfaction. Prepare detailed reports on campaign performance, analyze data, and provide actionable insights. Collaborate with stakeholders and deliver regular updates on progress and achievements. Show less

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  Amura Marketing Technologies

  Mar 2024 - Oct 2024

  Account Management Executive

  Strategy & Research: Led research efforts, including competitor and market analysis, to develop effective go-to-market (GTM) strategies for client projects.Client Engagement & Project Management: Managed client relationships from initial onboarding to project delivery, including setting objectives, executing plans, and leading weekly meetings, achieving a 100% client retention rate.Campaign Development & Execution: Directed Google and Facebook campaigns with error-free execution and daily optimization, enhancing performance metrics.Lead Generation & Sales Funnels: Generated hundreds of leads for an ERP client, implemented lead nurturing via Zoho CRM to boost B2B sales and conversion rates.Client Appreciation: Earned accolades for outstanding project management and consistently exceeding client expectations. Show less

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  IPG Mediabrands

  Nov 2024 - now

  Senior Associate - Paid Search & Social

  In this role, I manage multi-million-dollar digital advertising budgets for a Fortune 100 pharmaceutical client in the US, ensuring campaigns drive maximum impact in a highly competitive landscape.My day-to-day involves:✅ Strategic budget pacing to maximize efficiency and performance✅ Data-driven campaign optimizations to enhance Share of Voice, CTR, and impressions✅ Stakeholder collaboration to align marketing strategies with business goals✅ In-depth performance reporting (monthly, quarterly, yearly) to guide future media investments✅ Competitive analysis & ad rank optimization to stay ahead in the digital spaceThe digital advertising industry is evolving fast, and I’m excited to push boundaries, leverage cutting-edge AI & automation, and deliver results that matter.Looking forward to growing, learning, and making an impact with the brilliant team at IPG Mediabrands! Show less