Adnan Misimović

Experience

• 

  Henkel

  Oct 2008 - Jul 2011

  • Managed 2M€ marketing budget for Persil, Merix, and Perwoll laundry detergent brands. • Developed a new detergent product line.• Coordinated liquid value-for-money detergent strategy for 30 markets in Central Eastern Europe.

  • Junior Brand Manager

    Jun 2010 - Jul 2011

  • Assistant Brand Manager

    Oct 2008 - Jun 2010
• 

  Megamix

  Aug 2011 - now

  • Transformed an FMCG distributor by pivoting to foodservice distribution and third-party logistics.• Created HR, controlling, supply chain, and category management departments.• Introduced cutting-edge analytical tools to improve decision-making and fuel growth.• Initiated cooperation with 30+ new suppliers.• Achieved #1 market position in foodservice distribution.

  • Board Member

    Aug 2020 - now

  • Executive Manager

    Aug 2015 - Jul 2020

  • Marketing Manager

    Aug 2011 - Jul 2015
• 

  ProfitBI

  Sept 2021 - now

  Co-Founder

  We help distributors drive profitable growth through analytics.Customer Segmentation tool is a systematic, easy-to-implement customer profitability model that any salesperson can understand.Inventory Optimization model identifies slow-moving items and through automated forecasting and replenishment provides a lasting recipe to improve working capital.Pricing Optimization helps implement data-driven pricing processes that can be managed consistently and profitably.