Febron Siregar

Experience

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  MARIN (Maritime Research Institute Netherlands)

  Jun 1991 - Oct 1991

  Software Developer Engineer

  Software Developer Engineer at Software Department. Job Description: To analyse and validate the program WASCO (Work Ability on Structure and Construction of Offshore) before sold to the customers. Offshore Research Department Graduate Project Researcher Job Description: Studying comparison of three calculation methods (Software) for hydrodynamic characteristics and motions of Catamaran in Waves.

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  AMEC

  May 1998 - Mar 2001

  Senior Structural Engineer
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  Alfa Laval

  Apr 2001 - Nov 2003

  Promoted to be Market Unit Manager and reporting directly to the President Director and also as a member of the Management Team of Alfa Laval Indonesia. Responsible for the whole Power Generation and Oil &Gas business within country of Indonesia and also Marketing Planning, Strategic planning and operations, action plan and Key Account relationship. Including mapping the Indonesian Power and Oil & Gas industry, which will be potential for Alfa Laval Equipment. Responsible for the whole Marine business within country of Indonesia and also Marine & Diesel Marketing Planning, Strategic planning and operations, action plan and Key Account relationship. Also including mapping the Indonesian Marine Industry which potential for Alfa Laval Equipment.

  • Market Unit Manager - Power and Oil & Gas

    Jan 2003 - Nov 2003

  • Sales Manager - Marine

    Apr 2001 - Dec 2002
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  Wärtsilä

  Dec 2003 - Sept 2007

  The company reorganize towards "Customer Driven" organization, the Service Sales group divided into 3 main groups, PLN Power Plant, Private Power Plant and Ship Power, Oil and Gas. As Department Head will be reporting directly to the President Director and also as a member of the Management Team of Wärtsilä Indonesia Within Ship Power, Oil and Gas Department, the group consists of two Account Managers, one Sales Support Engineer and one Order Processor to serve the customers. With accountabilities such as Sales and margin, Department cost, Accounts Receivable, Service Sales KPI's and PI's. Show less Promoted to be Department Head and reporting directly to the Service Director / President Director and also as a member of the Service Management Team of Wärtsilä Indonesia. Responsible for Sales of ORET projects (working closely with Wärtsilä Netherlands), Total Maintenance Contract, Operation & Maintenance (working closely with WOM, Area Sales Manager, Asia) and Service Marine business and take an active role in supporting the Account Managers in getting the sales done. Also become the main contact person from Wärtsilä Indonesia for the biggest customer which is PLN Headquarter, Show less Responsible for the whole Marine Service Sales business within country of Indonesia and also Marketing Planning, Strategic planning and budgeting, action plan and Key Account relationship. Also responsible to negotiate O&M Contract together with WOM, Area Sales Manager, Asia, for Aneka Tambang Project since Dec 2003 and succeeded to signed the Contract on June 2004 with LTSA for 11 years with estimated contract value of 70 Millions USD. Achieved: Negotiate and Signed the Antam Operation & Maintenance Contract for 11 years, contract value estimated 70 Millions US Dollar. Initiate and finalize Service Project to PERTAMINA Vessel docking at PT. PanUnited Batam. Show less

  • Manager, Service Sales - Ship Power, Oil & Gas

    Nov 2006 - Sept 2007

  • Manager - Business Development (Department Head)

    Sept 2004 - Oct 2006

  • Account Manager - Service Sales

    Dec 2003 - Aug 2004
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  GE Energy

  Oct 2007 - Sept 2010

  Sales Manager - Energy Services

  Responsible and accountable for developing key account strategies and growth opportunities for Energy Services, Power Generation Services Sales in Indonesia.Develop and execute country-specific sales actions plan to generate business activity for potential business development and initiate specific and detailed short and long-term goals for power generation business growth in Indonesia to ensure that existing customer relationships are secured and further developed, and also to ensure that prospects are actively identified and developed, all with the ultimate target of performing sales on a profitable basis. Deliver results as set in the yearly budget & action plan while securing Customer Satisfaction. Monitor Sales process; develop relevant resources including competence for the Sales Channel team. Show less

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  Pall Industrial

  Sept 2010 - Jun 2012

  Sales Manager - Indonesia, Malaysia, Singapore & Pakistan

  Responsible and accountable for monthly, quarterly and annual sales growth and development of the power generation business in Indonesia, Malaysia, Singapore and Pakistan.Develop and execute country-specific sales actions plan to generate business activity for potential business development.Initiate specific and detailed short and long-term goals for power generation business growth in Indonesia, Malaysia, Singapore and Pakistan.Develop specific business growth programs to support the short and long-term business goals.Generate business ideas and sales strategies based on understanding of local market conditions and to link company’s capabilities to the power industry in terms of new project info, sales and system leads.Conduct market analysis and implement appropriate marketing initiatives to support sales and technical service initiatives.Build strong business relationship with key external stakeholders such as power industry customers, EPC’s, contractors, designers, OEM’s and others.Solicit and manage specific and detailed power industry data for Total Fluid Management (TFM) analysis.Organize training and in-plant seminars with external stakeholders and customers.Lead and manage distributors on technical issues, products and stock management. Show less

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  WorleyParsons

  Jul 2012 - Mar 2014

  Business Development Manager

  Report directly to General Manager (Business Development & Strategic Marketing) and primary objective is to plan and direct all marketing activities within a defined area of operation to increase sales and maximize revenue and profitability of the Company. Focus on opportunities in non-hydrocarbons sectors mainly Minerals, Metals & Chemicals. Also to look for the opportunities within Power Sector, Infrastructure and Environment.

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  PW Power Systems, Inc.

  Sept 2014 - Jul 2015

  Regional Sales Manager (Country Sales Rep.)

  Responsible for penetrating and growing company sales of Aero Derivative Gas Turbines and associated services in South East Asian market. Position requires significant front-line sales efforts and development and maintenance of customer relationships.The position will report to Regional Director – Asia Pacific and will work closely with Global Sales Director to achieve business goals.Develop and implement innovative sales strategies to drive new units sales.Establish and grow relationships with key customer personnel.Work with all stake-holders – End Customers (Utilities, IPP, Captive power users, etc.), Business Partners, Government agencies, Financial institutions, Policy makers, etc.Meet quarterly and annual sales objectives.Gather and analyze market feedback and intelligence and participate in development of company commercial strategy and tactics.Identifying strategic sales and business development opportunities manage the overall process and lead the coordination of activities among various functional groups within the company.Negotiate key contracts in cooperation with company contracts and legal personnel.Represent company at industry meetings, trade shows and conferences. Show less

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  Wärtsilä

  Jul 2015 - Sept 2020

  Business Development Manager
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  Wärtsilä Energy

  Sept 2020 - now

  Sales Director