Liz Fuller-Nicoll

Experience

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  Reed Construction Data

  Apr 2002 - May 2009

  I was the sole person responsible for managing graphics and content for Associated Contruction Publications website when it was under the Reed Business Information organization. Organized material into appropriate channels. Trained department on content management tools. Worked with IT staff regarding changes to and problems with website. Created and designed email blasts using Dreamweaver software. Reviewed website traffic metrics. Created flash and animated graphics to post on website and email blasts. Show less

  • Web Content Manager

    Sept 2007 - May 2009

  • Production Manager

    Apr 2005 - Sept 2007

  • Creative Design Specialist

    Apr 2002 - Apr 2005
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  WebMD

  Jun 2009 - Jan 2013

  • Responsible for managing multiple Digital Asset systems for videos and images.• Partnered with IT staff to create new workflow processes of identification, retrieval and cataloging, increasing efficiency and eliminating duplicative tasks within new asset management systems. • Worked with stakeholders to create standard metadata fields for images and videos to ensure accurate usage rights. • Led the team that migrated over 12,000 video assets over a 4-month period into in-house VAM system. Managed a team of contractors to prioritize workload of migrating assets and correctly tagging these assets with keywords and internal use metadata.• Project managed the migration of 13,000 image assets into new cloud-based DAM. Led meetings with stakeholders on a weekly basis to reveal status, deployment issues and training.• Encouraged users of new system by leading training sessions and crafting documentation for quicker search results and easier access to assets that led to improved productivity time.• Reduced costs by identifying assets for re-use. Created and maintained accurate procedures and records for the system, including documentation and best practices. • Archived assets as necessary due to rights management and expiration of relevant data.• Generated monthly asset reports providing information on medical review dates, published dates and ownership to be reviewed by several departments. Show less

  • Digital Asset Specialist

    Jul 2010 - Jan 2013

  • Web Content Publisher

    Jun 2009 - Jul 2010
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  Sharecare, Inc.

  Jan 2013 - May 2017

  Oversaw the timely and on-budget publishing of new content, including Q&As and health topic centers, using a custom CMS and Magnolia CMS.Web Content Production• Analyzed and created/modified content processes to increase efficiency and quality of work• Created standards for new Digital Asset Management system and trained content editors on cataloging assets• Managed the medical taxonomy: tagging assets for consistency and optimal site navigation• Worked with technology product owners to optimize navigation and presentation of content on websiteWeb Content Publishing• Hired and managed a team of digital content publishing experts who were able to manage daily workflows• Managed the migration of assets from one platform to another ensuring consistency in publishing processes• Regulated publishing process to standardize metadata usage, content tagging, image sizing for search, inventory and analytics optimization• Resolved content publishing queries and troubleshooting requests from team membersBusiness Operations• Managed monthly departmental budget• Established and maintained best practices for content production including: procedures, presentation, standards and quality assurance• Fostered knowledge sharing, collaboration and progress around content best practices and challenges• Audited inventory of 200,000 Q&A for duplicative content and metadata needs to improve SEO. Show less Managed the overall Q&A publishing process and Q&A partner conversion workflow.• Managed web publishing support for new features, prioritized via JIRA Project Management tool.• Worked with a team of writers, editors and account managers to produce clear and engaging content• Led the maintenance of the CMS including: templates / new feature testing, training and enhancements• Managed taxonomy and tagging of assets• Partnered with Product Managers/IT/UX on new web content areas/changes to existing content areas.• Optimized pages and sections of the website for SEO including writing robust metadata, reviewing keywordsand optimizing image resolution for page load• Audited monthly analytics to aid in programming of minor topic pages and Q&A content strategy Show less

  • Director of Web Content Publishing

    Nov 2015 - May 2017

  • Manager, Web Content Publishing

    Jan 2013 - Nov 2015
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  SunTrust

  May 2017 - now

  Digital Asset Manager

  -Oversaw the migration of 7,000+ assets from Teamsite CMS to Adobe Experience Manager for the relaunch of suntrust.com-Organized and classified digital assets for suntrust.com by using descriptive metadata and accurate tagging-Created best practices and training documentation for Digital Asset Management system-Established criteria for user groups within AEM DAM-Managed workflows that adhered to SunTrust’s digital compliance-Worked with IT department to troubleshoot and enrich AEM DAM-Monitored assets for ADA compliance-Maintained lifecycle of assets including archival, expiration and deletion-Identified processes and features for a new brand portal-Provided team support to content authors by authoring pages in AEM Show less

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  Truist

  Dec 2019 - now

  Digital Asset Manager