Mary Louise Murray, MBA

Experience

• 

  McDonald's Corporation

  May 1998 - May 2000

  McOpCo Local Store Marketing Coordinator
• 

  Ameriking - Burger King

  May 2000 - May 2002

  Marketing Manager
• 

  UniWorld Group

  May 2002 - Jan 2004

  Regional Account Supervisor for North East Region

  •Defined and deployed marketing strategy, including overall corporate positioning, regional brand architecture, and product marketing strategy, while managing local and national media tactics to promote products and increase sales for 7 Northeast ADIs. •Facilitated business development efforts, improved efficiency, and client focus through cross-utilization of knowledge and resources, and provided guidance and direction for the entire local creative team. •Developed and executed the Local Ethnic Restaurant Plan for Queens, NY, as well as a multi-cultural point of purchase materials for AACM. Show less

• 

  Dollar Tree Stores

  Jan 2004 - Dec 2005

  Ad/Marketing Manager

  •Managed and supervised a team of marketing professionals focused on new product development and promotions; in the process, also assisted the VP of Marketing with national media buys and strategic placement. •Successfully implemented and executed over 350 grand opening with media plans for new, relocation, and expansion stores; moreover, oversaw two media flights that yielded 2% comp increases over the prior year in 32 markets. •Analyzed the company's marketing strategy and suggested improvements while liaising with internal departments and external agencies to ensure full communication and success of marketing plans. Show less

• 

  City of Portsmouth, Virginia

  Dec 2005 - Dec 2008

  Director of Marketing

  •Oversaw the planning, development, and implementation of the Portsmouth Events website, as well as two others that engaged citizens and re-engaged neighborhoods. •Facilitated the development of Habitat for Humanity Building Blitz – the goal of this initiative was to ensure that Portsmouth received recognition for its efforts to support Habitat for Humanity and achieved $258,000 in media equivalent coverage.•Defined and deployed the marketing strategy for La Shawn Merritt Welcome Home gold medalist celebration in Portsmouth; the event generated an estimated $100k in earned media. Show less

• 

  Mary Murray Consulting

  Oct 2008 - now

  Senior Marketing Consultant

  •Acquire client information, translate it into creative concepts that meet business objectives, refine ideas for marketing initiatives, and maximize communication efficiency through strict diligence in evaluating ideas that generate awareness. •Maintain responsibility for creating and managing aspects of the company’s trademark, proactively identifying risks or issues to their request and applying solutions to overcome them, resulting in enhanced market position. •Conceptualized and designed the implementation of large-scale marketing strategies and solutions for various fields, including medical – Orthopedic Surgery Centers, law – Kalfus and Nachman, Cahoon, and cross – Social Media Consultant.•Responsible for media purchases that include TV, Print, Internet and SEM, Pay-per-Click advertising schedules, as well as for social media marketing on Facebook, Twitter, del.icio.us, and others. Show less

• 

  Riverside Rehabilitation Institute, Riverside Health Systems

  Jun 2010 - Jun 2014

  Manager of Business Relations and Marketing

  •Influenced and developed talent plans and collaborated with the other departments to attract, design, and retain nationwide talent while differentiating exceptional performance and highlighting Riverside Institute as a best-in-class company in its niche.•Created innovative packages to elevate and differentiate branding, marketing, and advertising initiative, collaborating with others to develop the vision, meet deadlines and requirements; therefore, increased signature community event over two years by 48% “5K by the Bay”, which had been hosted by service 18 years prior to new initiatives.•Assessed existing processes and policies, documenting functional gaps to be addressed during the restructuration of the facility coverage, thus increasing admissions by 5% in the first year and 12% in the second year. •Identified opportunities with internal and external customers through personal contact, telephone, and written communication to establish relationships and build rapport – achieved a 20% increase in referrals. Show less

• 

  Kalfus & Nachman, PC

  Jun 2014 - now

  Business Development & Marketing Director

  •Organize and formulate all digital, traditional, social media, email nurturing, and communication plans while tracking the business marketing plans for nine practice groups and over 16 individual attorneys. • Lead the development and execution of all marketing, business, and public relations activities for the law office, including press releases, new attorney announcements and notices, media materials, and relationship development. •Spearhead intensive market research to align business development and marketing programs with competitive industry trends, increasing the organization's social media presence and doubling the website’s traffic and page views. •Collaborate with all agency partners to develop all inbound marketing strategies (newsletters, e-blast, and holiday cards); over the years, the open rate exceeded industry standards for legal services by 4%. •Evaluate and/or recommend firm or attorney’s participation in sponsorships, conferences, tradeshows, speaking and writing opportunities, and similar events. Show less