Regina Gowindah, MSc

Experience

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  Research International

  Jan 2001 - Jan 2005

  Associate Director Qualitatiff

  Key achievements: • Drove business revenue growth for key accounts across diverse industry sectors, including FMCG, household care, beauty and personal care, luxury goods, consumer electronics, telecommunications, and financial products and services. Built expertise in a wide range of qualitative research methodologies, including exploratory, developmental, evaluative, and diagnostic research, as well as innovative approaches such as ethnographic research and semiotics.

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  Synovate Singapore Pte Ltd

  Jan 2005 - Jan 2006

  Project Director

  Managed a team of researchers to grow key client accounts, including ExxonMobil, SingTel, and American Express, while spearheading the adoption of ethnographic research methods to uncover deeper insights. Mentored and trained junior team members, enhancing their expertise in ethnographic and qualitative research methodologies

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  Givaudan Singapore

  Jan 2006 - Jan 2009

  Regional Market Research Manager

  Head of APAC Market Research function reporting to the Creative Centre Director (Fragrance). Built and led an in-house Marketing Research (MR) agency with researchers/teams across Singapore, China, India, Indonesia, Philippines, Thailand, and Vietnam, delivering comprehensive MR services to support Creative Development, Marketing, and Sales teams in driving business growth. • Developed and implemented best-in-class systems, innovative tools and fragrance testing methodologies to uncover actionable consumer insights, empowering key clients like LUX, P&G, and Unilever to strengthen their branding strategies. Provided high-quality, accurate, and impactful recommendations for fragrance selection to meet client needs and market demands. • Served as the Global Development Team Leader for Market Research across key business categories, driving strategic initiatives and fostering collaboration. Show less

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  Takeda Pharmaceuticals Asia

  Oct 2009 - Jan 2013

  Regional Market Research Manager

  • Directed the region's Marketing Insights and Intelligence function for Takeda’s legacy and pipeline assets/brands. Responsibilities encompassed primary research insights, data analytics, and marketing strategy analysis, covering the entire asset lifecycle—from early-phase development and pre-launch strategy planning to commercialization and inmarket brand optimization. • Partnered with cross-functional teams, including New Product Planning, Pharma Production, Intellectual Property, Marketing, Medical, and Regulatory, to deliver governance for critical decisions. Key contributions encompassed stageup evaluations, NDA registration filings, commercialization strategies (including licensing), asset optimization, brand planning, scientific communication, as well as market development and advocacy efforts. • Designed and delivered comprehensive Market Research insights, including market assessments, patient journey analyses, product propositions, communication concept testing, treatment algorithms, physician and patient understanding studies, segmentation, and conjoint research. Pioneered Takeda's Brand Health Trackers program across all franchises (Cardiovascular, Metabolism, Oncology, Gastrointestinal, and Respiratory) to track and measure key performance indicators (KPIs). Established Marketing Research Best Practices, systems, processes, and databases to enhance operational efficiencies and drive impactful outcomes. Show less

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  Takeda Pharmaceuticals Asia Pacific

  Dec 2012 - Apr 2013

  Market Intelligence Director (South Asia)

  • Directed the region's Marketing Insights and Intelligence function for Takeda’s legacy and pipeline assets/brands. Responsibilities encompassed primary research insights, data analytics, and marketing strategy analysis, covering the entire asset lifecycle—from early-phase development and pre-launch strategy planning to commercialization and inmarket brand optimization. • Partnered with cross-functional teams, including New Product Planning, Pharma Production, Intellectual Property, Marketing, Medical, and Regulatory, to deliver governance for critical decisions. Key contributions encompassed stageup evaluations, NDA registration filings, commercialization strategies (including licensing), asset optimization, brand planning, scientific communication, as well as market development and advocacy efforts. • Designed and delivered comprehensive Market Research insights, including market assessments, patient journey analyses, product propositions, communication concept testing, treatment algorithms, physician and patient understanding studies, segmentation, and conjoint research. Pioneered Takeda's Brand Health Trackers program across all franchises (Cardiovascular, Metabolism, Oncology, Gastrointestinal, and Respiratory) to track and measure key performance indicators (KPIs). Established Marketing Research Best Practices, systems, processes, and databases to enhance operational efficiencies and drive impactful outcomes. Show less

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  Keep-it-right market research

  Dec 2013 - Apr 2016

  Director

  Forged partnerships with clients from consultancies and pharmaceutical firms to deliver end-to-end market research solutions. Demonstrated expertise in strategic consulting for branding and marketing, moderating interviews, providing actionable insights through detailed analysis and reporting, and leading dynamic ideation workshops to drive innovation and results

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  Teva Pharmaceuticals Investments Singapore Pte Ltd

  Apr 2016 - May 2018

  Associate Director, Head of Center of Excellence Market Insights, Growth Markets

  Team leader driving strategic growth through market insights, data analytics, and Innovative research techniques in the Growth Market Marketing Insights and Analytics Center of Excellence (APAC, Central and LATAM regions): Key achievements: • Directed the region's Market Insights and Business Intelligence functions, encompassing both qualitative and quantitative analysis, to drive business growth and profitability. Key contributions included developing go-to-market strategies, conducting market potential assessments, enhancing patient understanding and trend analysis, delivering pipeline competitive intelligence, and tracking brand performance against internal and external Benchmarks. • Established a strong Insights and Analytics community across Growth Markets and the Global team. Led initiatives such as regular sharing sessions and newsletters to facilitate training, knowledge sharing, and development for local country teams. • Enhanced data analytics and market insights capabilities by developing skills and competencies within the team. Improved day-to-day operational efficiency and implemented best practices, including establishing systems, structures, and streamlined processes. Managed resource centers and databases, such as data analytics tools, SharePoint libraries, and the global portal. Pioneered the use of innovative market research techniques to uncover valuable patient insights, shaping strategic brand plans. Show less

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  Kantar Health

  Jun 2018 - Oct 2021

  Sr. Director
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  Oracle

  Oct 2021 - now

  Business Lead, Global Behaviour Science, Asia Pacific

  • Accomplished business leader with a proven record of driving growth in both commercial market research and realworld evidence research. Expertise spans qualitative and mixed-method approaches.• Experienced expert in narrative and qualitative methodologies, with profound subject matter expertise • Seasoned people manager with experience representing APAC on global leadership teams, fostering collaboration and integration across regional teams. Skilled in training and coaching teams to enhance client engagement skills, as well as advancing expertise in qualitative methodologies and Behavioral Science competencies • Developed and successfully marketed two innovative proprietary global frameworks: Implementation Science and the Psych-Onco Emotional Anxiety Framework (POEM). Responsibilities included designing comprehensive content and materials, leading global training and rollout initiatives, marketing the frameworks to clients, and providing expert consultation and delivery on studies (refer to list of publications). • Professional network - collaborate with external experts from patient organizations and leading behavioral strategists in academia (Singapore Cancer Society, Debra Singapore, NUS, and HIV patient advocacy groups). Orchestrated client engagement events that successfully elevated the corporate image and strengthened brand recognition • Led a thought leadership collaborative study with the National Cancer Center, aimed at advancing cancer screening practices and outcomes. Show less

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  Society of Behavioural Health Singapore

  May 2022 - now

  Exco Member