Aryandra Kareem

Experience

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  Fungjai

  Feb 2019 - Jul 2019

  Contributor

  Social media content management, media relations, event management (Indonesia region) and write articles related to music, event and new releases updated. Create a content playlist every month for Fungjai's platform.

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  Easybiz

  Dec 2019 - May 2021

  Social Media Specialist

  Implement, analyze and develop quality content across various platforms to raise awareness of the importance of legal aspects in doing business. Research for the latest trend and regulation updates. Running ads (Facebook Ads Manager) with many objectives. Blast & evaluate newsletter campaigns also build a marketing database for conversion purposes and website traffic. Monitoring & discuss with an agency for SEM monthly budget & bid strategy of each campaign.

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  PT. Creative Visions Indonesia

  May 2021 - Jan 2022

  Digital Marketing Specialist

  Operate & optimize digital ads budget, making media plan for clients, analyze digital performance on every channel. Suggest topics and creative materials, evaluate campaigns, and create a monthly report. Handled client's annual project (website launch, special campaign, etc). Set the objective to reach the metric KPI as discussed with clients.

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  Bibit.id

  Jan 2022 - Apr 2023

  Performance Marketing Specialist

  - Focusing on user growth & acquisition, analyzing the impact and effort required for the Bibit app (tracking and measuring all digital marketing metrics) including, but not limited to actual spending, conversion volumes, ROAS, cost, etc. - Collaborating with the growth, data, product marketing, and creative departments to assess the performance of our ongoing campaigns and discuss next steps for optimizing our company's digital marketing efforts.- Directly detect any technical issues, proactively raise and follow up immediately to be fixed. - Focusing on acquisition audiences to install, register and purchase. Show less

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  Catalyst

  Apr 2023 - May 2024

  Paid Ads Specialist

  - Develop comprehensive monthly marketing strategies aimed at increasing revenue and driving business growth.- Implement targeted catalog boosting initiatives, ensuring relevant user segments are exposed to compelling digital ads.- Monitor and analyze metrics to ensure monthly KPIs are met and provide actionable insights for campaign optimization.- Regularly report on campaign performance and present findings to executive leadership for strategic decision-making.- Track user behavior and audience engagement, validating backend data to assess the effectiveness of digital marketing efforts.- Collaborate closely with campaign, design, data, and product teams to ensure alignment and successful execution of marketing initiatives. Show less

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  Bank Saqu

  May 2024 - now

  Digital Advertiser/Performance Marketing