Jonathan Mckinnon

Experience

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  Men Of Thrift

  Jun 2013 - now

  Brand Manager

  • Utilize competition analysis, keyword research, and SEO strategies to rank 25+ keywords for Men of Thrift articles on Google's first page, focusing on evergreen topics like thrift culture, reworked fashion, and slow fashion.• Generate $9,000 in sales from 229 products as an Etsy affiliate, and $9,471.38 from 364 products as an eBay affiliate, while partnering with platforms like Grailed, The RealReal, Fashionphile, and Capital One Shopping.• Sustainably source secondhand luxury and vintage fashion items throughout Long Island, catering to men, women, and fashion repair enthusiasts, with products ranging from $25 to $3,000+.• Sell over 1,000+ secondhand luxury and vintage fashion items online through platforms including eBay, Etsy, Poshmark, Mercari, Squarespace, Big Cartel, and Tumblr.• Grow menofthrift.com online readership to 4,000-6,000 active monthly visitors, engaging the audience through email, social media, and in-person events. Show less

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  CoStar Group

  Jan 2016 - Aug 2016

  Market Research Analyst

  • Optimized commercial real estate listings by 40% for Louisiana and Florida portfolios valued between $583,164 and $5,000,000.• Increased sales leads for CoStar Group products by 10% through targeted digital marketing on LoopNet and the CoStar Group Suite database.• Collected and analyzed market data to inform strategic decision-making, collaborating with a team of five to promote CoStar Group products and services.

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  Hofstra University Department of Teaching Learning and Technology Programs

  Jan 2018 - Jan 2018

  Educational Technology Specialist

  • Facilitated the strategic implementation of educational technology in academic settings, empowering educators to effectively incorporate digital resources into their teaching practices.• Assisted schools in creating engaging classroom experiences through technology integration while maintaining the integrity of the learning environment and addressing diverse student needs.• Developed and implemented technology integration strategies based on extensive technical and pedagogical knowledge, resulting in enhanced learning experiences and improved academic performance. Show less

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  Glen Cove School District

  Nov 2018 - now

  Business Education Teacher

  • Prepare students in grades 7-12 for college and career readiness by teaching business courses including Digital Applications, Entrepreneurship, Introduction to Business, College Accounting, Personal Finance, Sports & Entertainment Marketing, and DECA.• Revitalize the prestigious Glen Cove High School DECA program, achieving recognition with 5+ students ranking at the state level each year in Business Finance, Hospitality & Hotel Management, and Entrepreneurship, and 1 student ranking internationally in 2024.• Expand the Glen Cove DECA business program to 100+ students annually over 4 years, while facilitating student volunteer opportunities to strengthen partnerships between Glen Cove High School and the local business community.• Manage a school store and vending operations generating $700-$1,500 in monthly profits, overseeing student store managers and a $6,000 professional heat press for custom merchandise creation, supporting the school district and local organizations. Show less