Wei Lu

Experience

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  Shanghai Science & Technology Museum

  Mar 2019 - Aug 2019

  Publicity Intern - Exhibition and Education Department

  🎨 Collaborating with the Education and Publicity Department, I played a role in crafting engaging content for exhibitions and products on the WeChat official account. This included writing promotional tweets, shooting on-location videos converted into GIFs, creating word clouds, and editing layouts.✨ I leveraged my design skills using Photoshop and Illustrator to create visually appealing assets, such as a Da Vinci picture for the museum's front door display, festive banners for the museum homepage, and a versatile birthday card template for the "Meet the Scientist" project.📝 Independently, I authored a 2,000-word popular science article titled "Learn How to Understand Food Ingredients." This comprehensive piece featured eight hand-drawn illustrations, showcasing my ability to communicate complex ideas in an accessible manner. Show less

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  Dentsu international

  Jul 2020 - Nov 2020

  Intern - Market Research Team

  📊 I played a key role in market research and analysis for a client, a non-beverage alcohol company, entry into the Japanese market, with a focus on whisky and low-alcohol products. My responsibilities included managing extensive datasets, ensuring data accuracy, and creating over 50 detailed graphs using Excel. These visualizations helped depict advertising spending trends and actual proportions, aiding decision-making.📈 I transformed data-driven insights into impactful PowerPoint presentations, totaling over 150 slides. These presentations served as valuable references for the client company's market expansion efforts, providing a clear and concise overview of key findings.💼 Additionally, I conducted monthly competitor analysis in the babycare industry, assessing channel selection and advertising campaigns. This data-driven approach enhanced decision-making processes, contributing to the client's competitive edge.🗣️ As a Japanese-Chinese translator, I facilitated effective communication during daily meetings and collaborative work, ensuring smooth interactions and understanding between teams. Show less

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  The University of Sheffield

  Feb 2022 - May 2022

  Digital Marketing Intern (JOPP Intro to Startups Launchpad)

  🚀 During my time at an early-stage tech startup, I collaborated closely with internal and external partners to craft a targeted content marketing campaign. My role involved drafting marketing emails and blog posts, tailored to different personas, with the goal of converting testers into regular users.📊 I took the initiative to conduct data-driven research, utilising tools like Google Trends and SEMrush, to inform decision-making and inspire content creation. This not only enhanced our campaign's effectiveness but also helped my fellow intern in generating ideas for marketing materials.🤝 I also played a crucial role in teamwork, leading data analysis efforts and contributing to weekly meetings with the startup's team. This experience allowed me to gain valuable insights into content marketing strategies, including SEO, market research, and KPI setting, under the guidance of a university lecturer. Show less

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  The University of Sheffield

  Jul 2023 - Sept 2023

  Alumni Data Management

  📊 I efficiently managed alumni data input using Raiser's Edge NXT, ensuring accuracy and integrity. I also played a key role in streamlining processes, reducing questionnaire processing time by 20%. Additionally, I conducted extensive data cleansing with over 3,000 records, utilising SQL queries to resolve inconsistencies and improve database quality. My cross-cultural knowledge was instrumental in addressing international address issues. This role not only enhanced my IT skills but also deepened my understanding of UK geography and cross-cultural dynamics. Show less