Enrico W

Experience

• 

  INBISCO NIAGATAMA SEMESTA , PT

  May 2010 - Aug 2012

  HEAD OF REGION

   Responsible in 2 sector categories, for groceries, and traditional market Developing distribution channel in B2B ( Bussiness to Bussiness ) such as Hotel, Restaurant, Hospital, and other corporate public segment Implement Marketing Plan / Strategic Plan to reach a main goal ( main target ) Organizing, Actuating, Controlling ( supervise ) and Evaluating sales force performance to fulfill Companies needs. Motivation, Directing, and coaching sales forces to implement the main goal according companies objections. Working together with Distribution Team to archive Target and increase performance Show less

• 

  PT. Dima Indonesia (Dima Group)

  Aug 2012 - May 2014

  Distribution Manager

   Responsible in 4 sector categories, for groceries, traditional market, Modern Market, and Modern ON Trade Developing distribution channel in B2B ( Bussiness to Bussiness ) such as Hotel, Restaurant, Hospital, and other corporate public segment Implement Marketing Plan / Strategic Plan to reach a main goal ( main target ) Organizing, Actuating, Controlling ( supervise ) and Evaluating sales force performance to fulfill Companies needs. Motivation, Directing, and coaching Distribution Manager, Supervisor, and sales forces to implement the main goal according companies objections. Working together with Distribution Team to archive Target and increase performance Manage AR Overdue Analyze Profit n Loss Businness Show less

• 

  PT Catur Sentosa Adiprana Tbk

  May 2014 - now

   Determine annual selling unit and gross-profit plans by implementing marketing strategies analyzing trends and results- Establish sales objectives by forecasting and developing annual sales quotas for areas and regions projecting expected sales volume and profit for existing and new products- Implement national sales programs by developing field sales action plans- Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors-Establish and adjust selling prices by monitoring costs, competition, and supply and demand- Complete national sales operational requirements by scheduling and assigning employees following up on work results- Maintain national sales force by recruiting, selecting, orienting, and training employees- Maintain national sales force performance by counseling and disciplining employees Planning, monitoring, and appraising ,develop and implement strategic sales plans, pricing strategy and forecasting to achieve corporate objectives for products,develop and manage sales operating budgets,Achieves satisfactory profit/loss ratio and market share in relation to preset standards, industry and economic trends,Oversees and analyze market research and adjust sales strategy to meet changing market and competitive conditions,Monitor and analyze competitor activities such as new product enhancement, sales and marketing program, pricing policy,Establish and maintain relationship with industry influencers, key strategic partners, key clients.Prepare periodic sales report showing sales volume, potential sales and areas of proposed client base expansion, and presents to executive management.Directs market channel development activity and coordinates sales distribution by establishing sales territories and goals.Review and analyzes sales performance against programs and plans to determine effectiveness Show less

  • COMMERCIAL MANAGER

    May 2014 - now

  • COMMERCIAL MANAGER

    May 2014 - now