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Danivor Noronha

Danivor Noronha

Market Research Associate

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  • Timeline

  • About me

    Partnering with Google's largest advertisers in Europe

  • Education

    • Wilson Junior College

      2010 - 2012
      Vocationl studies in Electronics and Telecommunications Electronics and Telecommunication

    • Holy Cross Convert School

      1998 - 2010
      91.09%

    • MICA | The School of Ideas

      2017 - 2019
      PGDM-C Marketing 3.33/4

      Activities and societies: ✦ Entrepreneurship Development Cell ✦ Digital Lead at MICA Leadership Series ✦ Projects Team: Jaipur Rugs, Rural Immersion ProgramBusiness Competitions: ✦Winner, PepsiCo Change the Game ✦ Winner, L'Oréal Sustainability Challenge ✦ National Finalist, L'Oréal BrandStorm ✦ Winner, IIM Indore Gordian Knot✦ Graduated among top 10 percentile in the Class of 2019 at MICA, Ahmedabad✦ Nominated for MICA Student Award for being among the… Show more Activities and societies: ✦ Entrepreneurship Development Cell ✦ Digital Lead at MICA Leadership Series ✦ Projects Team: Jaipur Rugs, Rural Immersion ProgramBusiness Competitions: ✦Winner, PepsiCo Change the Game ✦ Winner, L'Oréal Sustainability Challenge ✦ National Finalist, L'Oréal BrandStorm ✦ Winner, IIM Indore Gordian Knot✦ Graduated among top 10 percentile in the Class of 2019 at MICA, Ahmedabad✦ Nominated for MICA Student Award for being among the top all round performers in MICA Show less

    • University of Mumbai

      2012 - 2015
      Bachelor of Management Studies Marketing Class Topper

      Activities and Societies: Member : Adore - One of Mumbai's Largest undergraduate inter-college festival. Author of Unpublished dissertation on 'Opportunities in Waste Recycling in India'

  • Experience

    • Brandscapes Worldwide

      Jan 2015 - Oct 2016
      Market Research Associate

      Quality Assurance and Research for Unilever’s global Knowledge Management portal- PeopleWorld. Prepared whitepapers for Unilever namely on ‘Sustainability’, ‘Water Conservation’ and ‘Analytics in Retail’My work mainly revolved around Research finding extraction and crafting of insights for Unilever globally. I coordinated with Project Leads of various MR firms assessing and evaluating their research projects to suggest strategic insights that are relevant to Unilever.

    • Jaipur Rugs

      Jan 2017 - Jan 2017
      Volunteer Project

      • Conducted an ethnographic study in remote villages in Rajasthan with women weavers• Formulated an action plan to launch Jaipur Rugs online communication broadcasting & CRM portal to communicate customers and company stakeholders (weavers & suppliers)• Created a 90 day action plan, leading to 30% increase digital adoption by weavers

    • Media.net

      Apr 2018 - May 2018
      Digital Marketing Intern

      Helped build a sales pipeline to enable the sales and account management team reduce publisher churn.

    • PepsiCo

      Jun 2018 - Aug 2018
      Summer Marketing Associate

      Interned with the marketing team for South Asia where I was involved in 2 major product launches in Bangladesh, Nepal and Sri Lanka.Analysed and presented findings for PepsiCo Brands and competitor portfolio in Bangladesh (Muti Variate Data Analysis using all brands, SKU's and retail point types.)Tropicana: Worked on launching a new ready to drink beverage.Quaker: Brand expansion for Quaker in Bangladesh7Up : Worked on starategic e-commerce partnerships around Food X 7Up Show less

    • Google

      Apr 2019 - now

      Consulting Google's internal teams on how to improve business metrics, ways of working and wellbeing• Scaling best practices across EMEA region• Strengthening B and C-Level relationships with advertisers• Partnering with the largest brands & agencies in EMEA region on their digital marketing strategies & assisting them achieve their business KPIs. Build and sustain stakeholder relationships, manage retail business growth and develop Google's Small and Medium Business Go To Market strategy Product and Channel strategy driven role that involves crafting long term client and agency business plans focused for cohorts of eCommerce business investing in Google's Small and Medium Business program.

      • Sales Consultant - Industry Manager

        Apr 2024 - now

      • Senior Sales Consultant

        Nov 2021 - Apr 2024

      • Project Lead - Retail Seasonality

        Dec 2020 - Nov 2021

      • Digital Marketing Strategist - eComm

        Apr 2019 - Dec 2020

  • Licenses & Certifications

    • Digital Marketing Level 1 Credential

      General Assembly
      Mar 2018
      View certificate certificate

    • Basics of Google Analytics

      Google
      Mar 2018

  • Honors & Awards

    • Awarded to Danivor Noronha
      Regional Finalist for L’Oréal Brandstorm (West Region) L’Oréal India Feb 2018 As part of the completion brief, we created a service and a product innovation to improve the Salon experience for L’Oréal Professional.This involved extensive primary research about the hair and salon industry.As part of the deliverables we created an idea pitch, a concept design well as a marketing and a rollout strategy.Post winning the campus round, we were selected by L’Oréal as part of the Top 20 teams in India.
    • Awarded to Danivor Noronha
      Loreal Sustainability Challange India Winner - 2018 Loreal India 2018 Winner of Loreal Sustainability Challenge - a National Bschool competition.Created a incentive based game theory model to help reduce food wastage. Felicitated by CEO Mr. Amit Jain
    • Awarded to Danivor Noronha
      National Finalist for Pepsico Change the Game Global Challange Pepsico India Dec 2017 Change The Game is a global innovation challenge by Pepsico India.The case involved creating a new product as well a designing a comprehensive strategy for Pepsico India to expand their portfolio in the health and nutrition space.Our team reached the Top 10 amongst a total of 5000 participants where were presented to the CEO of Pepsico India

  • Volunteer Experience

    • Volunteer

      Issued by Jaipur Rugs on Dec 2018
      Jaipur RugsAssociated with Danivor Noronha