
Aldo Andrade
Product Marketing Analyst

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About me
Product & Insights Manager
Education

Université de Genève
2015 - 2016Certificate of Advanced Studies in Analytical Marketing Advanced Pricing-ROMI-Managing Consumer Insights-CRM.Certificate of Advanced Studies (CAS) in Analytical Marketing is one of the few executive programs that meets the demand for quantitatively trained marketers. The CAS provides the necessary analytical skills needed in light of the rapid transformation that marketing has undergone towards a more data and fact-based approach.

Universidade de Aveiro
1996 - 2001Degree in Mechanical Engineering Sciences Calculus, physics, chemistry, thermodynamics, fluids, production, design, powerActivities and Societies: Soccer player
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Universidad Metropolitana (VE)
2005 - 2007MBA - Master of Engineering Management Business Administration and Management, General
University of Bern
2020 - 2020Project Management
Experience

CANTV
Jan 2002 - Jun 2005Product Marketing Analyst• Experienced Project Leader specializing in telecommunications products and solutions encompassing Voice, Data, and Internet. Skilled in supporting the Sales team and identifying customer needs, with a focus on maintaining and recovering key customers through effective Data Warehouse management.• Evaluated the performance of on-market products, ensuring they met customer requirements and aligned with business goals. Leveraged strategic thinking to provide tailored solutions to the top 20% of clients responsible for 80% of the company's billings, optimizing revenue generation.• As a cross-functional leader, monitored and enhanced departmental performance by fostering collaboration among Billing Systems, Engineering, Legal, and Marketing teams. Demonstrated exceptional interpersonal skills and adaptability, effectively synergizing departmental dynamics to drive operational excellence and achieve business objectives.• With a track record of successful project management, customer relationship management, and cross-functional collaboration, I have consistently delivered results in the fast-paced telecommunications industry. Let's connect to explore opportunities for mutual growth. Show less

Hunter Douglas, Inc.
Jul 2005 - Aug 2008Product Manager• Responsible for managing and implementing projects (Products Life Cycle) related to products development in the coverage area of windows. Conducted monthly, quarterly, and yearly volume forecast planning for the domestic market, taking into account order patterns, promotions, and other factors. Utilized statistical analysis of sales data to prepare economic feasibility studies for new products, including price positioning, profitability, and cost analysis. Developed and implemented procedures for executing these studies.• Collaborated with product management structures to develop, implement, and monitor products and presentations, including events and launches. Utilized statistical analysis of monthly sales data to track performance by product catalog, distinguishing between assemblers and shops. Managed and maintained the forecasting process to ensure accurate sales projections.• Supervised the ensemble procedure for introducing new products, ensuring proper coordination and execution. Conducted negotiations with both national and international suppliers to secure favorable terms and conditions.• By effectively managing projects, forecasting sales, conducting statistical analysis, and overseeing supplier negotiations, I have demonstrated my expertise in product development, market analysis, and strategic decision-making. Show less

Excelsior Gama Supermercados
Sept 2008 - Aug 2013Business Intelligence & Customer Service Coordinator• Utilized advanced analytical techniques to analyze management indicators, including historical trends and projections. Identified areas for improvement and recommended strategic changes to optimize performance and capitalize on market opportunities. Conducted comprehensive performance analysis, comparing company performance against industry benchmarks and market trends.• Developed and implemented robust methodologies for consumer research, utilizing management indicators to track and measure consumer preferences, satisfaction levels, and purchasing behavior. Analyzed the data collected to derive actionable insights that informed marketing strategies and campaigns.• Prepared and presented monthly quantitative service indicators based on historical data, providing comprehensive insights into key performance metrics. Monitored progress towards goals and objectives, identifying areas of improvement and implementing strategies to drive performance.• Analyzed statistical data and prepared comprehensive reports on total sales for the company and its branches. Leveraged data insights to identify trends, patterns, and opportunities for business growth. Provided actionable recommendations to drive sales and improve performance.• Built a deep understanding of transactional data sales, including average ticket size, customer volume, purchase frequency, and overall sales performance. Leveraged this knowledge to identify growth opportunities, optimize pricing strategies, and enhance customer satisfaction.• Collaborated closely with Sales Operations to align marketing strategies with sales objectives and priorities. Worked in cross-functional teams to develop integrated marketing and sales campaigns, leveraging data insights to drive business growth and maximize ROI. Show less

Independent Consultant
Sept 2014 - Oct 2016Product and Consumer Analyst - Consultant• Spearheaded the development of new markets for foreign entrepreneurs, demonstrating a strong understanding of market dynamics and identifying lucrative opportunities for business expansion and growth.• Conducted comprehensive supply analysis, leveraging data-driven insights to inform decision-making and optimize operational efficiencies. Designed and implemented interactive dashboards that effectively visualized key business metrics, enabling stakeholders to monitor performance and make informed strategic decisions. Established and maintained industry-leading business Key Performance Indicators (KPIs) standards, ensuring consistent measurement of success and continuous improvement.• Served as the primary point of contact for insights and market intelligence from the LatAm market, utilizing sophisticated marketing databases to gather and analyze data. Conducted in-depth market research and competitor analysis, providing valuable insights that informed strategic initiatives and drove market penetration.• Leveraged advanced data analytics techniques to analyze digital data, employing statistical investigation methods to extract meaningful patterns and trends. Delivered accurate and comprehensive analysis, enabling evidence-based decision-making and enhancing overall business performance.• Demonstrated a keen ability to identify untapped opportunities and improve market share through a deep understanding of data sources. Leveraged insights derived from data analysis to develop targeted marketing strategies, optimize product positioning, and drive customer acquisition and retention efforts. Show less

Swiss Language Group
Sept 2016 - Sept 2019Students Insights Coordinator• Successfully managed key performance indicators (KPIs) including average progress ratio, average levels completed, active ratio, and booked using Salesforce. Applied strong analytical skills to interpret data, derive insights, and present actionable recommendations, contributing to informed decision-making within the Sales Operations & Marketing environment.• Developed comprehensive procedures for analyzing student discipline data, leveraging advanced business analytics skills to identify patterns, trends, and areas for improvement. Presented findings to stakeholders, facilitating data-driven strategies and enhancing the effectiveness of disciplinary measures.• Implemented innovative arrangements for tutoring, progress review, academic feedback, and learning support, resulting in increased commercialization of the company's offerings. Collaborated closely with the Director and other key personnel to ensure a seamless and high-quality student experience, fostering student satisfaction and retention.• Demonstrated proficiency as a Sales and Marketing Data Analyst, actively planning, organizing, coordinating, and directing various programs tailored to meet the diverse needs of students. Utilized market insights and data-driven strategies to drive enrollment, enhance revenue generation, and contribute to the overall success of the organization.• Provided comprehensive support to the sales team by delivering tailored offers and solutions, facilitating contract negotiations, and ensuring seamless customer experiences. Additionally, assumed the role of a team leader, effectively managing and guiding a group of Language Assistants, fostering their professional development and optimizing their contribution to organizational objectives. Show less

CAH - centre André Henzelin
Sept 2020 - nowResponsable Académique• Spearheaded the comprehensive training program for health professionals in naturopathy, ensuring compliance with the highest standards and preparing them for successful attainment of the prestigious Federal Diploma. Streamlined curriculum development, instructional delivery, and assessment methodologies to foster an optimal learning environment.• Ensured the delivery of exceptional education by overseeing and maintaining stringent quality assurance measures within the institution. Proactively organized regular meetings with students to solicit valuable feedback, identify individual needs, understand expectations, and align educational strategies accordingly, resulting in improved student satisfaction and performance.• Played a pivotal role in shaping the institution's success by actively contributing to the development of the annual budget, exercising efficient financial management, and fostering a culture of accountability. Presided over staff meetings, fostering collaboration, and implementing effective student disciplinary procedures when necessary, fostering a positive and conducive learning atmosphere while nurturing harmonious relationships among students, faculty, and administration. Show less

F A A - CB.
Aug 2022 - nowOptions Trading AdvisorProvided advisory services to a community of property owners in Spain, allocating 20% of the time to this role. Responsibilities included active participation in options trading related to strategic assets, encompassing commodities such as oil and natural gas, in addition to leading indices like Nasdaq and Russell. The role also involved trading and monitoring of futures in both European and American markets.This experience has cultivated a profound comprehension of financial markets, risk management, and strategic decision-making. These skills complement my strong engineering background, equipping me to adeptly address challenges in multidisciplinary settings by blending technical expertise with a robust understanding of options and futures markets. Show less
Licenses & Certifications

Certificate of Advanced Studies in Analytical Marketing
Université de Genève
Volunteer Experience
Options Trading Advisor
Issued by F A A - CB on Aug 2022
Associated with Aldo AndradePrivate Spanish Tutor
Issued by Personal initiative on Jan 2014
Associated with Aldo Andrade
Languages
- spSpanish
- poPortuguese
- enEnglish
- frFrench
- itItalian
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