Raphael Konforti

Experience

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  University of Florida

  Sept 2009 - May 2015

  Oversaw personal training, small group training, group fitness and special events within the Department of Recreational Sports. Organized and produced in-house certifications, continuing education, special events and video content. Taught 10-week live CPT and GFI training courses to recruit and develop staff. Organized “Midnight Fun Run” 5k with 1,500 participants, 50 volunteers and $20,000 budget. Taught weekly group classes of up to 50 participants including cycle, core, strength, cardio, yoga, boot camp and special events. Promoted to oversee the success of the entire program. Designed progressive exercise programs and nutrition strategies to deliver exceptional results to a variety of clients. Earned testimonials, referrals and awards for successfully helping clients including professional athletes, working professionals and students. Three time personal trainer of the month recipient. Promoted to Master Trainer to run monthly mentor groups with new hires. Developed, recruited, motivated and led a team of 30 personal trainers to achieve session, retention and revenue targets. Taught CPT prep course, led continuing education, hosted onsite marketing events and collaborated with other departments to grow PT revenue. Conducted fitness assessments using a variety of tools and measures such as Functional Movement Screening, VO2 Max, HRV, body composition and motivational interviewing techniques to acquire new personal training clients.

  • Fitness Manager

    May 2013 - May 2015

  • Group Fitness Instructor

    Jan 2012 - May 2015

  • Personal Trainer

    Dec 2010 - May 2015

  • Personal Training Assistant Manager

    Apr 2012 - May 2013

  • Fitness and Wellness Evaluator

    Sept 2009 - Dec 2011
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  Club Med

  May 2015 - Mar 2016

  Fitness Director

  Developed and implemented new Club Med Fitness concept from the ground up including small group training classes, personal training and nutrition guidance. Created all marketing materials, class concepts and playbook for Pilot location in the Dominican Republic. Built roadmap and strategy for eventual expansion across the Caribbean and North American markets.

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  Content Cavalry

  Jan 2016 - Sept 2022

  Contributing Editor

  Write research backed fitness, health and business related articles for a wide range of target audiences through multiple voices. Publications include: IronMan Magazine, Men’s Health, IronMan Japan, PopSugar Fitness, AskMen, Prevention, Men’s Journal, Bustle, Yahoo, Club Solutions, Oxygen, Stack, ISSA, Self, MyFitnessPal, Fatherly, VR Fitness Insider, Fatherly, GymJunkies, Trainerize, The PTDC, NASM and more

• 

  YouFit Gyms

  May 2016 - Mar 2024

  Led the evolution of fitness products and partnerships creating a differentiated value proposition in a crowded marketplace. Drove core and ancillary revenue growth though leading the strategy, planning, budgeting and operations of personal training, small group training and group exercise programs. Increased revenue per member by 18.4% through developing and rolling out new Small Group Training concept to 60+ clubs in less than one year. Built SGT program into a sustainable and growing multi-million dollar subscription business.Operationalized business management tools to drive client LTV and trainer production enabling growth in subscription revenue.Launched new customer-facing app to 250K+ users in collaboration with c-suite, marketing and IT teams including partnerships and integrations with multiple 3rd party vendors. Owned project timeline, rollout and L&D for team members. Owned new tech partnerships and rollouts of virtual membership, company app, Trainerize, Les Mills on Demand and EatLove. SME for evaluating new partnerships and revenue growth opportunities in-store and virtually Show less Re-opened gyms and PT department following Covid-19 shutdown doubling revenue within first 6-months of re-opening in 38 locations across 6 national markets, with 7 District Managers. Key stakeholder and creator of all fitness education and partnerships. Launched OKR focused training on lead generation, appointment and conversion execution with KPI analysis via e-learning. Created new recovery session offering in partnership with Hyperice, Therabody, HydroMassage and TriggerPoint Therapy. Created and launched new PT sales system increasing closing percentage by 95% and average unit price by 17% in 60 days. Re-designed client management system and member onboarding experience increasing LTV of clients by 36% Show less Designed, developed and evaluated all learning solutions and partnerships for 700+ personal trainers across 120+ YouFit locations. Established partnerships with industry-leading personal training certifications such as NASM, ACE, NSCA and ISSA. Developed and delivered YouFit’s first in-house leadership program, CEU approved workshops and certifications. Started and grew national team of Master Trainers to deliver live education company-wide. Created career pathways and compensation plans for personal trainers lowering employee turnover. Show less Facilitated transition of bringing personal training in house after previously being contracted out to a third party. Built YouFit’s first LMS and blended learning curricula using Cornerstone, Articulate, Camtasia, Vyond and live workshops. Led L&D content development and delivery for all field positions. Initiated and maintained partnerships with fitness vendors, educators and universities for recruiting and education. Supported field managers with resources and reporting on over 3,500 team members. Show less

  • Senior Director of Fitness

    Oct 2021 - Mar 2024

  • Senior Director of Sales and Operations

    Jul 2021 - Oct 2021

  • Senior Director of Personal Training

    Jun 2020 - Jul 2021

  • National Director of Fitness Education

    Jan 2018 - Jun 2020

  • Fitness Education Coordinator

    May 2016 - Dec 2017
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  PTA Global

  Aug 2016 - Feb 2021

  Content Developer and Instructor

  Wrote study guides for NCCA accredited certifications and CEU courses leading to a 90+% pass rate. Taught PTA Global personal training certification systems, sciences and tools in live workshops. Create multi-media content geared towards fitness professionals based on PTAG systems, sciences and tools. Served on the NCCA accreditation committee to ensure content and exam met requirements. Represented the brand through writing, speaking and social media engagement,

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  Lionel University

  Oct 2022 - Sept 2024

  Adjunct Faculty

  Teach and develop content for undergraduate courses such as PTR251 “Certified Fitness Trainer” and PD103 “Career and Professional Development”.

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  24 Hour Fitness

  Mar 2024 - now

  Senior Director, Fitness Business and Operations

  Pioneer the evolution of fitness services (Personal Training, Group X and Small Group Training) and products at one of the largest corporate fitness chains in the world. Fostered interdepartmental collaboration to bring fitness to the forefront of offerings and department roadmaps. Led change management initiative to shift the fitness business from a paid in full model to a recurring revenue model. This enabled +20% growth in same store sales, multiple months of record breaking revenue and profit and improved predictability of financial outcomes. All accomplished while navigating a restructure to field team operations. Developed onboarding and ongoing L&D programs to increase team member productivity, improve client LTV and coach retention. Built communications programs to improve engagement of coaches and recognition of top performers. Lead a team of District Fitness Managers across 11 different states and corporate specialists to drive operational excellence and financial outcomes. Show less