Pritha Sarkar

Experience

• 

  HCL Technologies

  Nov 2020 - Jun 2021

  Graduate Engineer Trainee
• 

  Atos

  Jun 2021 - Jul 2023

  responsible for managing and optimizing digital advertising campaigns. They ensure that ads are correctly set up, delivered to the right audience, and perform effectively. This role involves coordinating with creative teams to develop ad content, configuring ad servers to display ads, and monitoring campaign performance to make necessary adjustments. The primary goal is to maximize ad impressions and clicks, thereby enhancing the return on investment for advertisers.

  • Junior Analyst

    Jun 2022 - Jul 2023

  • Bridge Analyst

    Jun 2021 - Jun 2022
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  Dentsu

  Jul 2023 - Mar 2025

  Campaign Analyst

  Ad Trafficking: Can traffic the campaigns in CM 360 Console using the given targeting criteria. The process also includes uploading the Creative Tags or Raw Files.Campaign Management: End-to-end Campaign Management, starting from pre-validation, trafficking, QC, optimization.Working on high-volume campaigns and making sure, they deliver in full while not compromising on the KPI & also being a part of brainstorming with Campaign Managers for occurred spontaneous issues.Accountable for ensuring all assigned campaigns are launched and diligently monitored to deliver- in full within the given SLA.Pixels Implementations and Firing.Working for the US (Media Tech) and Canada (Ontario-3601) clientsInteracting with Global clients, understanding the client-specific needs, and modifying the campaigns within the process limitations.Track, measure, and analyze all campaign activities, drive delivery resolution and provide analysis and Reporting of the Campaign Performance issues.Monitor and control media spending for a portfolio of campaigns to ensure on-time and complete delivery of advertising impressions and budgets.Skills: Search Engine Optimization (SEO) Search Engine Marketing (SEM) DCM Digital Marketing Programmatic Media Buying DCM360 Microsoft Excel Show less

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  Annalect

  Mar 2025 - now

  Adops Analyst