Matthew Siekowski

Experience

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  McGraw-Hill Ryerson

  Aug 2006 - Jul 2010

  Business Development* Managed $2,000,000 + territories resulting in successive double-digit annual growth* Mastered Salesforce.com to manage 50+ accounts, 500+ opportunities, and 5,000+ contacts* Specialized in complex committee-based opportunities resulting in institution-wide purchases* Vied for business in a “red ocean” selling environment beset by known, established competitors* Facilitated numerous high-stakes presentations to faculty, students & peers* Influenced prospective clients by applying Socratic, needs-based and story selling techniques* Mentored business development professionals during on-boarding, training, and in-field workProduct* Coordinated with campus bookstore personnel to safeguard strong point-of-purchase presence* Lead product orientation for faculty and students to ensure course and material cohesion* Hosted on-site demonstrations of product and product delivery during educational solution shows* Strategized with subject-matter experts to position product within competitive landscape* Conducted field research to determine viability of the business communication product line Show less

  • Business Development Representative

    Feb 2008 - Jul 2010

  • Sales Coordinator

    Aug 2006 - Feb 2008
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  Multi-Health Systems Inc. (MHS)

  Aug 2010 - Jul 2019

  Marketing Manager

  Reported directly to the Vice President of Business Development and MarketingMarketing Operations* Directed marketing department consisting of 10+ direct reports in diverse roles* Operated as a full-stack Marketing Agency serving internal and partner clients* Organized resources (people/work/budget) by creating custom Gantt and pivot charts/tables* Acted as PM using projectmanager.com while completing annual company catalog(s)* Acted as product owner in TFS during agile development of company website* Negotiated complex, multi-level contracts with vendors, sponsors and partnersCRM* Acted as Marketing and BD lead/administrator during integration of HubSpot and Salesforce* Consolidated all activities within targeted, multi-channel campaigns in HubSpot/Salesforce* Analyzed digital performance with Google Analytics, Moz Score, SEO, HubSpot Intelligence * Operated in sandbox and beta environments to QA and test all platforms and integrationsAnalytics/Reporting* Implemented a department-wide decision-making process predicated by KPIs* Created an SQL-driven, matrix taxonomy incorporating products, markets, and customers * Executed multi-offering (sub, kit, standalone) pricing strategy to grow digital revenue* Applied data visualization techniques with MS Power BI to create persuasive presentations* Facilitated focus groups, deployed website/UX surveys, conducted client interviewsStrategy* Strategized with experts in tech, science, academic, and public arenas to position product * Specialized in creating accessible, compelling content based on technical, scientific material* Revamped multimedia (social media, video, webinar, website, blog) strategies and practices* Introduced content marketing best practices - info-graphics, case studies and whitepapers * Executed relaunch campaign of organizational, divisional and product brand and PR strategy Show less

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  The Hanen Centre

  Oct 2020 - Nov 2024

  Sales, Marketing & Membership Manager