Fernando Rodriguez

Experience

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  Generacion Visual

  Jan 1995 - Jul 1997

  Multimedia Designer

  Art Director and multimedia designer for clients such as Sancho, Banco Uconal, Banco de Occidente, Bancafé, Cupocrédito, Coopdesarrollo, Latin America de Seguros among others.

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  MIdcom

  May 1995 - May 1997

  Diseñador

  Development of communication and multimedia materials for clients such as Korn Ferry International, Compania Agricola de Inversiones, Conconcreto, Fundacion Luis Carlos Sarmiento, Itelca among others.

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  Universidad Manuela Beltrán

  Aug 1997 - Aug 1999

  Multimedia Director

  Direction and development of multimedia projects, programming in Lingo in Macromedia Director, Flash, video editing, 3D animations of didactic material in science for Virtual University, completing several titles in CD Rom. Design of printed materials, infographies and publications of the University. Web design using SQL, PHP, HTML, Flash and other technologies.

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  Universidad Nacional de Colombia

  Aug 1999 - Oct 2006

  Digital Media Consultant

  Director project and designer of interactive materials for Cultural Division of the University, including the corporate web pages, the online cultural magazine, and a video game that served as an induction guide to the academic offer, university welfare, and daily activities, this with to improve career selection and avoid dropping out of students.

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  Freelance

  Sept 1999 - Dec 2008

  Business, Brand and Marketing Consultant

  Design of brands, campaigns, advertising materials, websites, multimedia and print materials for clients as: Sancho BBDO, Aldas Brand, Ejercito Nacional de Colombia, Artesanias de Colombia, ETB, Yurupari Design, One Restaurant and Lounge, Avanza, Mercamos, ARK, Itelca, Master Card, ODG among others.

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  Element Group

  May 2000 - Jun 2003

  Creative Director, Partner

  • Design of products, showrooms and furniture for clients such as Azúcar, ABB, Shell, 3M, Proquinal and communication campaigns for clients such as Pontificia Universidad Javeriana, Artesanías de Colombia, Gaia Foundation, Universidad Nacional among others. Project management.

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  Universidad Jorge Tadeo Lozano

  Aug 2001 - Oct 2008

  Teacher

  Teacher in digital animation, corporate identity, corporate image, marketing, advertising, and product development, among others.

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  IPCOMM Agency

  Nov 2003 - Jun 2023

  Creative Freelance

  • Created designs, advertising strategies, wireframes and prototypes, interphases, websites for The Coca-Cola Company, Comcast, Hilton, Georgia College, Georgia TV, Unity Bank, Regions Bank, CTC Credit, and CulturaLink among others.

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  Compass Porter Novelli

  Jan 2004 - Jan 2008

  Creative Director

  Development of brand, business, and communications strategies for positioning companies for clients such as Universidad de Los Andes (I was the brand designer in 2007), Assenda Carvajal, Endesa, Nokia, Banco de la República, Nestle, among others.

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  Centro Comercial Santafé

  Jan 2009 - Apr 2009

  Marketing Director

  Responsible for strategies, management of advertising agencies, media and public relations, loyalty and organization programs, budget management and positioning indicators, alliances, the communication strategy of the environmental responsibility program, design loyalty programs.

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  Unicentro Bogotá

  Oct 2009 - Oct 2018

  Director of Marketing Innovation and Strategy

  Developed and executed the annual marketing strategy, leading innovation initiatives as visual merchandising that attracted 27 million annual visitors, generated over USD 10 million in revenue in 2018, and positioned Unicentro Bogotá as the Top of Mind shopping center in its category.Managed projects such as rewards CRM online design and implementation, mobile apps development, and web design, using Agile and Scrum with a significantly improving customer engagement and operational efficiency.Directed creative campaigns for seasonal advertising, ensuring brand consistency and introducing innovative approaches that enhanced customer loyalty and market presence, earning recognition as one of the Top 10 Most Loved Brands in Colombia.Oversaw quality management processes, resolving customer complaints, implementing corrective and preventive actions, and achieving an NPS of 84%, the highest in the category. Show less

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  DK Management Service S.A.

  Nov 2018 - May 2019

  Chief Marketing Officer & Business Intelligence Lead

  Designed and implemented sales and marketing strategies that increased mall traffic and sales by 14.28% within a revenue-sharing and franchised brand framework, leveraging Business Intelligence and Data Science in collaboration with Telefónica.Developed promotional campaigns and events, highlighting product and service benefits to attract customers, resulting in a 7% increase in visits through data-driven analysis.Collaborated with commercial teams and managed a team of 50, leveraging data science partnerships to create sales budgets, deliver executive reports, and optimize resource allocation, resulting in USD 263,000 in budget savings in Q1. Show less

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  Brainding LAB

  May 2019 - Nov 2023

  Design and Marketing Consultant

  • Adaptation of neurotechnology devices and development of an app to enhance branding strategies, combined with research consultancy for the creation of brands, campaigns, and products, enabling data-driven decision-making processes.• Implementation of strategies, visual design, content and ads for social networks, retail and real estate companies: Zizz, Agroevo, Container City, Invest USA360 streamlining allocated resources, creating recognition and increasing revenues by +35%.• Creative and marketing direction for Calima Shopping resulting in the acquisition by Mallplaza NQS.• Strategic planning of ecommerce, UX/UI, social media design and ads for Economizadores.net with a sales increase of 37%. Show less

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  Universidad Sergio Arboleda

  Sept 2019 - Sept 2020

  Seasonal Lecturer

  Lecturer in business strategies to Business and Business to Consumer markets, in postgraduate program Marketing Management at Prime School of Business.

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  STERIS

  May 2022 - now

  Marketing Consultant, Assembler, Business Management Intern

  Led continuous improvement projects using Lean, Six Sigma, 5S, and Kanban methodologies, optimizing assembly processes for high-tech medical components while ensuring operational efficiency and quality.Designed and implemented an integrated information system using Agile and Scrum methodologies, consolidating competitor data, previous products, visual resources, and market studies. Improved information retrieval speed by 300%, enhancing strategic decision-making and process innovation.

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  Collège LaSalle, Montréal

  Sept 2023 - Dec 2024

  College Lecturer

  Teach courses on Merchandising Product Presentation, and Innovation focusing on retail strategy, e-commerce, and digital marketing techniques.Foster critical thinking and creativity in students, preparing them for dynamic roles in marketing and digital commerce.