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Tracey McElree

Tracey McElree

Account Executive

Followers of Tracey McElree686 followers
location of Tracey McElreeValparaiso, Indiana, United States

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  • Timeline

  • About me

    Senior Director of Advancement

  • Education

    • University of Northern Iowa

      -
      B.A. Public Relations/Communications

      Activities and Societies: PRSSA (Public Relations Student Society of America), student-run public relations agency, UNI Marlins (synchronized swimming), presented a Communications Theory paper at a state and national conference, student-run radio station DJ, contributing writer for the student newspaper

  • Experience

    • Tucker-Knapp Integrated Marketing Communications

      Jan 1995 - Jan 1998
      Account Executive

      Account executive leadership responsible for B2B program development and implementation across six accounts with budgets in excess of $2MM in revenue. Clients included ConAgra, Illinois Currency Exchange, Comdisco, UDL Laboratories, Children's Advocacy Center, Motorola

    • Jack Levy Associates

      Jan 1995 - Jan 1995
      Public Relations

      Wrote and pitched news releases, drove earned media supporting product launch, prepared media kits, grand opening events

    • FCB Global

      Jan 1998 - Jan 2005

      Account leadership and planning, leveraging internal specialties to develop long-term strategies to achieve revenue, retention, and brand goals for top national brands.Clients included Sprint, Kaiser Permanente Client strategy, planning and account leadership to deliver against aggressive acquisition goals.Clients included PacifiCare Health Systems, Microsoft, Similac Infant Formula

      • Account Supervisor

        Jan 2000 - Jan 2005

      • Account Executive

        Jan 1998 - Jan 2000

    • AC Incorporated

      Jan 2005 - Jul 2018

      Developed brand and marketing strategy, media planning and buying, supported new business development. Clients include Horizon Bank, Edw. C. Levy Co., Miller Metals, Boys & Girls Club, Larson Danielson Construction, South Shore Line (NICTD) Account leadership and development of marketing and brand strategy across the agency’s diverse clientele. Clients included Splash Universe Water Park Resorts, United Way, Porter Health Care System, HealthLinc Community Health Center, Tonn and Blank Construction, NIRPC

      • VP, Account Planning & Branding

        Nov 2013 - Jul 2018

      • Director, Branding and Marketing

        Jan 2005 - Nov 2013

    • Valparaiso Family YMCA

      Jul 2018 - now
      Senior Director of Advancement

      Build public awareness and support to create a financially sustainable organization to advance the Y mission and services. Responsible for revenue goals through donations, corporate sponsorship, events, grants, and Foundation growth and legacy gifts. Connect the Y with the community and non-profit partners. Serve as part of the Leadership Team.

  • Licenses & Certifications

    • Pennebaker Certificate in Direct and Interactive Marketing

      DePaul University
      Jan 2000

  • Volunteer Experience

    • Chamber Ambassador

      Issued by Valparaiso Chamber of Commerce
      Valparaiso Chamber of CommerceAssociated with Tracey McElree

    • Board of Directors

      Issued by Valparaiso Family YMCA
      Valparaiso Family YMCAAssociated with Tracey McElree

    • Vice President of Parent Teacher Organization (PTO)

      Issued by Cooks Corners Elementary School
      Cooks Corners Elementary SchoolAssociated with Tracey McElree

    • Committee Chair

      Issued by Valparaiso Popcorn Festival
      Valparaiso Popcorn FestivalAssociated with Tracey McElree

    • Serve-A-Thon Site Leader

      Issued by Chicago Cares
      Chicago CaresAssociated with Tracey McElree

    • Marketing Consultant

      Issued by Children's Advocacy Center of North and Northwest Cook County
      Children's Advocacy Center of North and Northwest Cook CountyAssociated with Tracey McElree

    • Board of Directors

      Issued by Association of Fundraising Professionals, Northwest Indiana Chapter on Dec 2023
      Association of Fundraising Professionals, Northwest Indiana ChapterAssociated with Tracey McElree