Catherine Trotin

Experience

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  Mazars in Russia

  Dec 2007 - Dec 2013

  - Mailings- CRM management,- Newsletters creation, publication and diffusion- Events organisation- Sponsoring management- Social media strategy- CSR- Publishing: publication in Russian and promotion of the book "A Women's world, a better world?"- Internal communication- Employer branding- Website content management In charge of internal and external communication, Public Relations, relations and participation in professional associations, management of the company content site, creation of standard documents in accordance with the Group Graphic Rules

  • Communication and Marketing manager

    Oct 2012 - Dec 2013

  • PR manager

    Dec 2007 - Oct 2012
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  Gemini Turkey

  Jan 2014 - Apr 2014

  Assistant Project Manager

  In charge of preparing travel programmes to answer tenders (for groups and individual)In charge of French and Russian projectsIn charge of welcoming the groups when arriving in Turkey and to follow up until their departure

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  Akasya Limited

  May 2014 - Jul 2015

  International Marketing Manager

  - Collections and products analysis (colors and technical information, adequation with the general trends)- Fashion and footwear trends monitoring- International footwear fairs preparation and attendance- International development- Clients' communication (preparation of proposals, invoices, orders follow-up)- Clients' welcoming in Istanbul, organisation of visit of the Istanbul showroom and factory in Bartin (Black Sea region)- Mailing campaigns- Markets analysis- Social media strategy and implementation- Media relations and bloggers relations implementation- General PR and communications actions- General marketing actionsAkasya is one of the leading footwear companies in Turkey. The company’s flagship brand, Darkwood, has been the number one high-quality leather boots brand in Turkey for almost a decade.Today, Akasya sells almost a million pairs of Darkwood branded boots yearly in leading luxury fashion chain stores and retailers. Akasya owns and controls the whole shoemaking process, starting from raw material purchase, all the way to sales and marketing.From drawing the first sketches to presenting the finished product in stores, Akasya lavishes the utmost attention to detail and quality. Akasya’s combination of handcrafted styles, premium leather, and fine details has attracted an intensely loyal following, turning Darkwood into a regional status brand.Feel free to visit our website to get more information on our products:http://darkwood.net/ Show less

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  EKRIA

  Aug 2015 - Dec 2018

  Marketing Manager

  Increase the brand awareness with the following actions:- Database management and update- Data mining- Mailing campaigns with MailChimp- Monthly newsletters with Readymag- Work with showrooms and PR agencies- Brand book preparation and redaction- Clients' prospection and follow-up- New EKRIA website launching and promotion- Showroom management and sales administration- Digital marketing coordinationFounded 3 years ago by Esra Karadeniz, EKRIA is a luxury contemporary and futuristic fashion accessories brand based in Istanbul. The brand’s goal is to set trends while remaining true to a contemporary and futuristic approach in design.EKRIA pieces are available in silver and gold with matte or shiny finish. Each design pattern is computer generated and cut with laser precision. Each seasonal collection consists of unique futuristic patterns that are inspired by the history of people and nature. EKRIA's permanent collection "Timeless" is the ultimate representation of minimalism, consisting of pieces that can be used day and night in a variety of combinations. EKRIA’s universal focus on futuristic, minimalist luxury design caters to contemporary men and women around the world.Website: www.ekria.com Show less

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  My Marketing Toolbox

  Jan 2018 - now

  What do I do? - I coach entrepreneurs in the running of their marketing activities through my program "Make Your Voice Heard and Tell your Story".- I help entrepreneurs in launching and managing their podcasts to build their communities and reach their ideal clients.- I organise events aiming at gathering people around art (Drink & Draw Istanbul) and around sustainable fashion (Catana Istanbul).- I teach fashion related topics in Bachelor & MBA programs (fashion history, fashion marketing, sensorial marketing...).- I animate the podcast "My Fashion Stories Box" where I share my passion about fashion, history and fashion history.My objective is to put my marketing background and my interest in art, culture, fashion and teaching together to create connections between people and to build a more human society. Who do I serve? - I serve people with projects and mindsets oriented towards a more human society.- I serve people in the art, culture and education sectors.- I serve people willing to make the fashion world a more sustainable one.- I serve people to educate the new generations to make a positive impact.Reach me out in DM to know more! Show less

  • Podcast Producer

    Jan 2022 - now

  • Marketing and Communications Specialist - Founder

    Jan 2018 - now
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  Institut français

  Jan 2018 - Jul 2021

  French Teacher

  Development of group and private classes' content focusing on 4 main competencies:- Oral comprehension- Written comprehension- Oral production- Written productionCurrently working on linking Fashion and French language with a dedicated offer.

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  IFA Paris - İstanbul Kampüsü

  Apr 2019 - Jul 2022

  Content creation and animation of classes for MBA and Bachelor programs related to fashion, including:- Fashion History (30 hours and 20 hours content for Fashion Marketing and Fashion Design & Technology Bachelors)- Introduction to Fashion Marketing (30 hours and 20 hours content for Fashion Design & Technology Bachelor)- Digital Marketing and Social Media (20 hours content for Fashion Design & Technology Bachelor)- Branding (28 hours content for Luxury Brand Management and Fashion Business MBAs)- Sensorial Marketing (28 hours content for Fashion Business MBA)- Fashion Scenarios in Emerging Markets (28 hours content for Fashion Business MBA)- Cult of Luxury in Emerging Markets (28 hours content for Fashion Business MBA)- Trend Forecasts (28 hours content for Luxury Brand Management and Fashion Business MBAs) Show less

  • Part time lecturer

    Jan 2016 - Jul 2022

  • Coordinator of Academic Quality Control and LMS

    Apr 2019 - Nov 2019
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  Self-employed

  Feb 2021 - now

  Podcaster @My Fashion Stories Box Podcast

  My Fashion Stories Box podcast, a podcast about stories in fashion history.

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  IFA Paris

  Oct 2021 - now

  In charge of teaching Fashion and Luxury Business Short Courses, Fashion History, Digital Marketing for Bachelor and MBA students.

  • Lecturer

    Sept 2023 - now

  • Lecturer

    Oct 2021 - Sept 2023
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  LISAA - L'Institut Supérieur des Arts Appliqués.

  Sept 2023 - now

  Lecturer

  Teaching the fundamentals of marketing to first years fashion marketing students.