
Sushreeta Sahoo
Project Intern

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About me
Product, Brand & Social Media Marketing Manager
Education

International Management Institute, Kolkata
2017 - 2019Post Graduate Diploma in Management (PGDM) Marketing & HRActivities and Societies: Student Representative of IMI-Kolkata (Academic Partner) in Horasis Asia Meeting, 2017 Member of Alumni Committee at IMI Kolkata, 2017-19 Member of MarKreators (Marketing Club) at IMI Kolkata, 2018-19 Member of Placement Committee at IMI Kolkata, 2017-19

Christ University, Bangalore
2014 - 2017Bachelor of Arts PSYCHOLOGY 8.44 CGPA
Experience

CESC Ltd.
Apr 2015 - Apr 2015Project InternThe summer internship provided a great learning experience in the field of Human Resources. The Project assigned to me was title- "Study of Psychometric Tools". Key Deliverables:1. Proposal of Psychometric tools used for various HR Processes2. Descriptive Characteristics of the Psychometric Tests3. Impact and Output of these Tests

EnAble India
Nov 2015 - Mar 2016Social Service WorkerThis social service activity was part of service learning, during which I worked under the awareness department. This short period of service helped me become more sensitive to the creation of 'disability' by the society and identify ways in which the gap can be bridged to help elevate the ones who need help.Key Deliverables:1. Helped in making Tactile sheets2. Learned basic sign language3. Planned the execution of the Disability Parliament (DISPA)

Manasa Neuropsychiatric Hospital - India
Apr 2016 - May 2016Summer InternThe summer internship offered a unique learning experience in the field of Behavioural Science. During this period I worked under the guidance of the Senior Consultant Psychiatrists & psychologists.I was involved in:1. Taking and presenting case histories of patients (outpatients & inpatients)2. Attending outpatient consultations with consultants & inpatient ward rounds3. Demonstrating & administering different psychometric tools and assessments4. Learning, Observing & administering various methods of psychotherapy Show less

HDFC Bank
Apr 2018 - May 2018Project TraineeThe summer internship program was a great learning experience in the field of Sales & Marketing, wherein it provided an overall understanding of the banking industry. The project assigned to me was 'Digitalization' and my work responsibilities included- aligning the customers towards the 'GoDigital' campaign of HDFC Bank. Besides learning and performing the basic operations of retail branch banking, digital banking, customer interaction and survey, I was enthusiastic about promoting the digital services offered by HDFC Bank.Key Deliverables:1. Generated leads to increase profitable sales2. Marketed the Digital Banking services/applications offered by HDFC Bank to its customers3. Identified the consumption pattern & customer satisfaction levels for HDFC Digital Banking services4. Recommended techniques to improve customer satisfaction and consumption patterns Show less

Bajaj Allianz General Insurance
Jul 2019 - Dec 2020Senior Sales ManagerAs Senior Sales Manager – Agency Prime Relationship (Assistant Manager) exploring the waters in Mumbai market at the very outset has helped me build a solid foundation in the roots of Marketing and Sales. Apart from achieving the top line, my primary role was to drive growth in favorable business products through online channels in order to ensure maximum digital adoption. In addition to servicing the prime agents of Mumbai Market, I strived to keep up the momentum in engagement activities designed to push our intermediaries towards positive growth. Training and development of our channel partners through creative campaigning and marketing strategies was a crucial aspect of my business contribution. My people skills and achievement orientation along with an eye for detail, has blended in well with the professional exposure of the organization to set me in the right experiential path contributing to my development as an asset in the corporate land. Show less

SBI General Insurance
Dec 2020 - Aug 2022Senior Business Development ManagerAs Senior Business Development Manager – SME Bancassurance (Assistant Manager), I strive to achieve monthly budgeted topline targets by maximizing renewal retention, cross-selling and loan book penetration in fresh & rollover business. My primary focus is to form strong banking relations with SBI business counterparts and ensure a smooth flow of insurance portfolio of its client base. I extend service support to SBI and our clients to build long-term loyalty. Apart from sales activities, marketing activities include engagement of business channel partners through contests/campaigns and rolling out business and marketing communication to our channel partners. The dual exposure of SME and Bancassurance is truly helping me expand my professional horizons, shaping me as an invaluable asset. Show less

Aditya Birla Sun Life Insurance
Aug 2022 - nowAt Aditya Birla Sun Life Insurance, I craft compelling product stories, I drive brand campaigns and run the social media wing! I collaborate with our Product Team to develop and communicate interesting Product Propositions. I co-strategize social media plans with my team and ensure execution of daily scheduled activity on Instagram, LinkedIn, Facebook, YouTube and Twitter. I am great at creating clutter-breaking content and drawing insights from data. I, along with my team, turn research findings into disruptive product videos, beautiful brand films, and pioneering social media trends. Every day involves the seamless integration of these activities, ensuring cohesive execution and I thoroughly enjoy it! Show less
Deputy Chief Manager
Aug 2024 - nowProduct Marketing Manager
Aug 2022 - Aug 2024
Licenses & Certifications

Digital Marketing and Analytics
Indian School of Business
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