Nishitha Vivek

Experience

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  Matchpoint GPS

  Jun 2018 - Jul 2018

  Business Analyst Intern
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  STPI , Ministry of Communication & Information Technology , Govt. Of India

  Jun 2019 - Jun 2019

  Intern
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  Organo Et School

  Oct 2020 - Dec 2020

  Freelance Writer
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  Olive Beach Bangalore

  Feb 2021 - Jul 2021

  Guest Relations Executive

  Project Management: -Interacted with customers, managed reservations, and collaborated with vendors and kitchen staff to organize customized events for groups of up to 50 people.-Built online presence and outlined digital outreach strategy post Covid-19 lockdown - showcasing protection measures and new offerings which increased footfall by 40%.

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  Vegolution India

  Aug 2021 - Mar 2022

  Marketing Associate

  Market Analysis & Process Optimization:- Conducted market research, analyzed data, and provided insights that helped in the development of social media campaigns, resulting in an increase in engagement by 60% over a span of 5 months.-Collaborated with influencer marketing agencies and graphic designers to design 20+ digital campaigns that increased website sales by 75%, using data to identify target audiences and optimize ad spending.-Conducted competitor analysis and pricing research to streamline B2B operations, identifying key market players, and providing recommendations for pricing and marketing strategies.-Trained on-field sales personnel by recommending sales strategies, sharing customer preferences, and educating them about the brand voice, which increased offline sales by 20%.-Managed onsite sampling events, conducted surveys to record customer feedback, and analyzed survey data to identify trends and provide actionable insights for brand improvement. Show less

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  Aprisium

  Jan 2023 - Apr 2023

  Business Consultant Intern

  Consulted Aprisium, a Singaporean clean-tech soil contamination detection start-up, on developing an effective go-to-market strategy for the US EV battery manufacturing market. Conducted research on the market, analyzed the business model, and developed a customized strategy with a 4P marketing analysis. Also, created a framework to identify the most potential states for success, and presented the findings to the C-suite, investors, and team members at National University of Singapore.