Vinay Dhavan

Experience

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  ICE Mortgage Technology

  Oct 2020 - Sept 2022

  Data Analyst

  • Demonstrated expertise in gathering business requirements and procuring data from various customers to meet the data labelling/annotation needs.• Consistently provided high-quality data for the Labelling/Annotation teams in an efficient and timely manner. Actively participated in the planning and execution of labelling/annotation requirements on a weekly and monthly basis, in collaboration with business analysts, to maintain a streamlined data flow.• Possessed in-depth knowledge and experience in transferring large volumes of data to AWS and validating the process using Databricks. Adept in handling various file formats, including PDF, PNG, XML, and JSON.• Experience in designing and implementing systems for data collection, storage, and analysis at scale. Made significant contributions in the development of an end-to-end data labelling/annotation automation pipeline utilizing Python & SQL.• Demonstrated proficiency in automating reporting (KPI's) utilizing Python, SQL, Tableau, and advanced Excel. Processed raw data into actionable insights for a wide range of audiences to interpret.• Designed and delivered data-driven dashboards and presentations that provided valuable insights and support informed business decisions.• Efficiently managed and tracked data services requests on JIRA and created confluence pages to thoroughly document project requirements. Show less

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  Data Axle

  Sept 2022 - Apr 2023

  Client Analyst

  • Demonstrated exceptional proficiency in conducting various recurring and ad-hoc analysis projects for external customers of the organization, leveraging both internal and client-specific data sources.• Displayed exceptional versatility and agility in analyzing and synthesizing different data tools and sets to present a comprehensive picture of performance. Possessed hands-on experience with Microsoft Excel workbooks and Tableau visualization.• Efficiently partnered with stakeholders and ensured that the analysis provided was valuable and resulted in meaningful outcomes. Actively sought and identified trends and anomalies in data to drive analysis forward.• Demonstrated innovative thinking by recommending and assessing customer marketing campaigns to enhance conversion and optimize ROI.• Strategically planned and executed data collection methodologies, analysis tools, and reports for each client, ensuring that the data collected and shared adhered to appropriate governance and was presented in a standardized format.• Acquired a thorough understanding of advanced statistical analysis techniques, including persona building, customer profiling, and segmentation, with the aim of continuously expanding skill sets in these areas. Show less

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  Publicis Global Delivery India- Publicis Groupe

  Apr 2023 - now

  Associate Manager - Data Analytics

  • Delivered Weekly and Monthly Recurring Reports to clients in a punctual manner, ensuring accurate and insightful representation of campaign performance.• Developed and implemented best engineering practices for data ingestion, data processing, and Business Intelligence (BI) reporting to optimize efficiency and accuracy.• Utilized Marketing Intelligence tool (Datorama) for implementing, visualizing, maintaining, and analyzing marketing campaigns.• Demonstrated proficiency in Salesforce Datorama, leveraging this expertise to manage and create BI dashboards that provide actionable insights.• Possessed a strong understanding of media metrics, custom calculations, and metrics correlation to enhance the precision and relevance of marketing analytics.• Drove reporting automation initiatives using Python and Excel, streamlining processes, and enhancing accessibility for stakeholders and maintained comprehensive process documentation.• Ensured the highest possible quality in reporting for all marketing campaigns, employing meticulous attention to detail and a commitment to accuracy. Show less