Yamini Barthwal

Experience

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  FooDef Private Limited

  Feb 2021 - Apr 2021

  Digital Marketing Executive

  • Overseeing website content publishing in WordPress and managing social media accounts (Facebook, Instagram, Twitter, LinkedIn)• Planning, scheduling, and coordinating social media posts and upcoming campaigns with the Content team• Researching creators' profiles, initiating product associations, and optimizing profiles for better visibility and engagement• Conducting weekly performance reviews, strategy planning, and product shoots• Performing monthly SEO checks and web optimization Show less

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  Rockstar Social India

  May 2021 - Apr 2022

  Freelancer PPC Executive

  • Setting up Google accounts, conducting keyword research, creating ad copies, and launching campaigns.• Assisting with Google Analytics and conversion setup for ad campaigns.• Weekly reviewing and reporting on campaign performance.• Coordinating with account managers to address client queries and communication.• Supporting the SEO team with initial web audits and optimization.• Building, reviewing and optimizing blogs for clients in Australia and India.

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  Healvibehealthcare

  Feb 2022 - Jul 2023

  Digital Marketing Consultant

  • Launching Google Ads campaigns for clinic locations in HSR and Marathalli.• Managing web marketing team for all digital campaigns. • Assisting with Google Analytics and conversion setup for ad campaigns.• Managing pages and blogs content on inhouse WordPress website.• Conducting monthly campaign reviews and performance reporting.• Planning and executing social media and Google Business promotions.

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  EY

  Jul 2023 - now

  Web Publishing Specialist

  • Directing a five-member team on the website migration initiative for ey.com.• Crafting web pages for ey.com on the Adobe Unified Platform (AUP) catering to both international and local audiences.• Migrating and establishing interconnections between pages from Adobe Experience Manager (AEM) to AUP.• Conducting thorough quality checks on web pages prior to their release.• Overseeing the Adobe DAM for the organization and tracking of images and digital assets.• Providing stakeholders with regular updates on weekly progress and projections.• Monitoring and documenting weekly advancements for specific regions within the migration effort.• Identifying and managing technical issues and bugs in collaboration with the support team.• Working in tandem with the SEO team to enhance content and keyword optimization for the designated region. Show less