Kate Rourke

Experience

• 

  Oregon State University Athletics

  Sept 2016 - Jun 2020

  Communications Intern

  Assisted Media Relations Staff at athletic events Cut live video for social media - SnappyTV/Twitter StudioLive tweeted games - VolleyballCompiled stats during gamesOrganized photos taken at game - rename, sort, edit

• 

  Oregon State University Women's Lacrosse Club

  Sept 2016 - Jun 2020

  Public Relations Officer

  Designed and ordered team apparel - 25+ participants per yearManaged social media pages - Instagram, Twitter, FacebookDeveloped recruitment and marketing strategies

• 

  Crimson Marketing & Public Relations (CMPR)

  Jun 2018 - Sept 2018

  Public Relations Intern

  Designed graphics for company and clientsEscorted celebrities at red carpet eventsContacted celebrity agents

• 

  UCLA Athletics

  Jun 2019 - Sept 2019

  Communications Intern

  Assisted Social Media staff in officeAccompanied Media Relations staff at football practicesFilmed post-practice interviews for YouTubeAttended PAC12 Football Media Days

• 

  Hasson Company, Realtors®

  Jan 2021 - Dec 2021

  Provide oversight on all document preparation for listing transactions from initial contact to property listingGenerate all listing documents, including the Listing Agreement and Sellers DisclosuresCoordinate with vendors and sellers all property marketing, photography, staging, floorplan measurement, sign installation/removal and lockbox placementUtilize InDesign, Photoshop, Canva, MailChimp, Biteable, etc. for social media, print and newsletter communicationsExecute MLS data entry for all listings Show less Implemented marketing strategies to grow social media reachManaged social media accounts beginning with content creation and finishing with scheduled postingsDesigned print media for buyer/seller consultations and quarterly newslettersMonitored business expenses and calculated monthly profit and loss statementsCoordinated transactions with clients, other agents, lenders, and escrow officersConducted a variety of research for every transaction including property tax information, Multiple Listing Service (MLS) listings, and Comparative Market Analysis (CMA).Prepared closing gifts and quarterly pop-bys for clients Show less

  • Listing Coordinator and Marketing Specialist

    Jul 2021 - Dec 2021

  • Real Estate Assistant

    Jan 2021 - Jul 2021
• 

  Logical Position

  Jan 2022 - now

  • Identify and report on important KPIs based on client's specific goals and preferences; collaborate with internal team of strategists, peers and creatives to help best formulate action plan to meet client needs while exercising independent judgment when bringing information to clients• Utilize analytical tools to help clients see bigger picture and how paid media platforms work together with a holistic digital marketing approach by leveraging data via Facebook Ads Manager, Google Ads, Microsoft Advertising, Google Analytics and custom internal reports.• Maintain and develop an advertising relationship with clients through a consultative and strategy driven approach• Stay up to date with platform trends and new digital marketing strategies that may benefit clients; engage in team collaboration to identify new ideas/strategies to assist in client account growth• Lead monthly client meetings to present performance metrics and provide actionable insights for optimizing campaign success.• Work internally to help colleagues navigate paid social advertising platforms and common, effective strategies.• Manage a book of 95 paid media clients across multiple platforms including Google, Microsoft and Facebook advertising Show less *All prior Social Account Manager responsibilities in addition to the following:• Worked with internal teams to develop action plans and strategies that drove departmental growth and improved overall efficiency• Collaborated within a team of 7 to drive innovative strategies, stay up-to-date on relevant industry updates, and seek feedback from peers to continuously improve personal accounts• Handled client escalations and resolved account issues to maintain high levels of client satisfaction• Managed a diverse portfolio of 45-60 paid social clients totaling in $100k combined ad spend Show less • Used advanced knowledge in digital marketing while partnering with various departments to provide analysis of existing paid social campaign performance; devised actionable insight for recommendations and strategies that aligned with the client's objectives• Maintained and developed an advertising relationship through a consultative and strategy driven approach; recommended additional product offerings when the opportunity made sense for clients• Worked with a paid social creative team to ensure the client's brand was displayed effectively and designed to meet the client's performance goals• Exercised independent judgement when creating and modifying opportunities in client accounts to ensure actions increased brand awareness and positively impacted the client's ROI• Lead monthly client calls to illustrate performance (via Ads Manager, Google Analytics, and internal reports) and advise on effective next steps to help excel metrics.• Managed a portfolio of 35 paid social clients totaling in $60k combined ad spend Show less

  • Senior Account Manager

    Jul 2024 - now

  • Paid Media Account Manager II

    Apr 2023 - Jul 2024

  • Social Account Manager II

    Dec 2022 - Apr 2023

  • Social Account Manager

    Jan 2022 - Dec 2022