Amanda Yeager

Experience

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  College of Agricultural Sciences, Penn State University

  Jan 2001 - Jan 2006

  Communications, Public Relations, Community Outreach, Alumni Relations, Education Internships

  Served in several positions including: communications intern, teaching/research assistant, and community outreach intern for the Penn State Agricultural Communications & Marketing Division, Penn State Agricultural Alumni Society; Penn State Cooperative Extension Service, Pennsylvania 4-H, Penn State Arboretum, and Penn State School of Forest Resources.

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  Lancaster Farmland Trust

  Jan 2009 - Jan 2011

  Municipal / Community Outreach Coordinator

  Fostered regional partnerships and served as liaison to community organizations, elected municipal officials, state representatives, business partners and volunteers, on farmland preservation initiatives; developed communication materials for community partners and ag industry audiences; coordinated farm preservation projects for landowners in the Plain Sect and English communities.

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  Utilities Employees Credit Union

  Jan 2011 - Oct 2014

  Communications Coordinator (2013-2014); Marketing Communications Specialist (2011-2012)

  Coordinated external and internal corporate communications, including nationwide public relations, marketing communications, business development materials, member education pieces, web and social media content, visual media scripting, internal staff / board communications; responsible for ensuring message consistency, marketing compliance, brand integrity, and maintaining organization communications standards and staff training resources.

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  Lancaster Farming (Newspaper)

  Jan 2015 - Jan 2016

  Projects Manager and Business Office Manager

  Organized business initiatives and ongoing projects for the leadership team; managed administrative and financial reporting functions of the business office. Served as a liaison to community agricultural partners and developed internal communication pieces including staff updates, project status reports, budget and revenue documents, and board presentations. Oversaw administrative staff and functions including cash management, advertising billing, customer support, payroll, and periodical postage reports. Show less

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  Penn State College of Agricultural Sciences

  Aug 2016 - Jan 2018

  Facilitated content development and strategic planning processes, in collaboration with educators and marketing teammates, to generate and promote products that met clientele needs through a variety of education delivery methods. Utilized data analysis to identify market opportunities and recommend product mix investments. Performed content editing, proofreading, and beta testing for course materials, educational PDFs, publications, newsletters, email blasts, and website content. Composed written copy for marketing collateral, news releases, and feature articles. Marketing responsibilities were for all the portfolios of non-credit educational products (online courses, webinars, publications, and live trainings) related to agriculture, crop science, forestry / natural resources, commercial horticulture, home gardening, water resources, renewable energy, food safety, and youth/community development subjects created by Penn State Extension and the College of Agricultural Sciences. Show less

  • Marketing Strategist for Educational Content / Digital Products

    Nov 2016 - Jan 2018

  • Public Relations Specialist

    Aug 2016 - Nov 2016
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  Communications and Marketing

  Jan 2019 - now

  Freelance Writer / Editor / Content Marketer

  Compose written materials, edit and proofread existing pieces, and provide marketing strategic support to help brands, agencies, and publications deliver trusted content to attract and engage target audiences. Written copy and editing content include SEO-optimized blog posts, newsletter articles, press releases, marketing emails, website content, social posts, whitepapers, case studies, trade articles, webinars, online courses, professional profiles, and feature stories covering topics such as marketing, business, education, B2B technology, and science. Also edit and compose content for podcasts, educational audio course materials, episode show notes, and audio marketing content. Show less

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  Harbor Compliance

  Jan 2019 - Jan 2019

  Content Marketing Copywriter

  Developed creative digital and print B2B materials to connect nonprofit and business audiences with compliance education and software solutions. Composed, proofread, fact-checked, and ensured consistent brand voice and style in the written copy for whitepapers, fact sheets, press releases, blog posts, marketing emails, thought leadership and trade articles, infographics, conference / webinar slides and scripts, case studies, website service pages, sales collateral, and social media posts.

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  RACC Community College - Online Teaching and Learning Center

  Jan 2021 - Jan 2023

  Instructional Support Specialist

  Developed educational content assets, written internal communications, and website marketing copy for the online learning division; curated a content library of written and audiovisual technology training materials for the college’s internal comm portal. Reviewed and updated online educational curricula (written copy, slides, audiovisual) as an administrator for the online courses learning management system. Supported faculty with course material updates and instructor technology trainings; provided tech support to students via phone and online tickets to troubleshoot online course platform use. Oversaw online learning performance tracking (survey administration, data analysis, reporting). Show less