Nicholas Richards

Nicholas Richards

Manager

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location of Nicholas RichardsLas Vegas, Nevada, United States

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  • Timeline

  • About me

    Senior Market Development Manager, Las Vegas - Constellation Brands

  • Education

    • University of Toledo

      2005 - 2011
      Bachelor of Science Pharmaceutical Sciences 2009; Pharmacy Administration
    • University of Toledo

      2005 - 2011
      Master Business Administration 2010; Marketing Sales Force Leadership
  • Experience

    • City of North Las Vegas

      May 2006 - Sept 2010
      Manager

      Managed the work schedules for lifeguards and staff; conducted training in water safety.Taught swimming lessons and coached the youth swim team along with assisting with swim meets. Provided customer service, received patron suggestions and complaints responding appropriately.

    • WALGREENS COMPANY

      May 2008 - Aug 2009
      Business Management Intern

      Worked with store manager to understand the workflow, accomplished management responsibilities of operations, cash management, and human resources involving supervision of employees from training to hiring and firing.Merchandised shelves, end-stands and racks to increase sales and entered received inventory into computer.

    • Caesars Entertainment Corporation

      Mar 2011 - Feb 2012
      Assistant Food and Beverage/Pool Operations Manager

      Oversaw Bally’s LV and Paris LV pool divisions including management of union F&B employees and pool team. Responsibility consisted of payroll, ordering/inventory, hiring/firing, Health District and Red Cross compliance. YTY numbers increased 3.38% (Beverage-4.8%, Retail-10.4%), Coordinated large scale special events: Earth, Wind & Fire concert, Wendy’s Corporate, LIUNA, GLAAD, 7 Star Guest private parties, and CRUSH Wine Tasting.

    • Southern Glazer's Wine & Spirits

      Feb 2012 - Mar 2024

      Manage on premise outlets as well as retail outlets throughout all Caesars Entertainment properties. Present creative marketing strategies around specific brands in the beer and non-alcoholic portfolio. Serve as the main contact for solutions and exploring opportunities to grow food and beverage business. Provide branded point of sale to support products within the account and drive sales. Monitor all purchase orders sent by the sales analyst team and resolve any discrepancies. Pitch new products and assist suppliers while visiting our market. Demonstrate outstanding customer service to maintain a strong business relationship. Show less Gain market share within a geographic territory containing 50 customers by selling a portfolio of over 200,000 items. Achieve monthly revenue goals in beer, liquor, wine, and non-alcoholic categories along with product specific placement and volume goals.Grew total revenue every month verse last year’s figures, including an 18% increase in the month of October. Opened four new accounts, expanded liquor sets, and completed level one Cicerone Training. Transformed my route into a profitable territory and changed the perception of Southern Wine through impeccable customer service. Show less

      • Trade Development Director

        Aug 2016 - Mar 2024
      • Territory Manager On Premise Resorts - Beer & Non Alcoholic

        Jun 2014 - Jul 2016
      • Territory Manager Off Premise - Beer & Non Alcoholic

        Nov 2012 - Jun 2014
      • Sales Analyst

        Feb 2012 - Nov 2012
    • Constellation Brands

      Mar 2024 - now
      Senior Market Development Manager
  • Licenses & Certifications