
Nicholas Richards
Manager

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About me
Senior Market Development Manager, Las Vegas - Constellation Brands
Education

University of Toledo
2005 - 2011Bachelor of Science Pharmaceutical Sciences 2009; Pharmacy Administration
University of Toledo
2005 - 2011Master Business Administration 2010; Marketing Sales Force Leadership
Experience

City of North Las Vegas
May 2006 - Sept 2010ManagerManaged the work schedules for lifeguards and staff; conducted training in water safety.Taught swimming lessons and coached the youth swim team along with assisting with swim meets. Provided customer service, received patron suggestions and complaints responding appropriately.

WALGREENS COMPANY
May 2008 - Aug 2009Business Management InternWorked with store manager to understand the workflow, accomplished management responsibilities of operations, cash management, and human resources involving supervision of employees from training to hiring and firing.Merchandised shelves, end-stands and racks to increase sales and entered received inventory into computer.

Caesars Entertainment Corporation
Mar 2011 - Feb 2012Assistant Food and Beverage/Pool Operations ManagerOversaw Bally’s LV and Paris LV pool divisions including management of union F&B employees and pool team. Responsibility consisted of payroll, ordering/inventory, hiring/firing, Health District and Red Cross compliance. YTY numbers increased 3.38% (Beverage-4.8%, Retail-10.4%), Coordinated large scale special events: Earth, Wind & Fire concert, Wendy’s Corporate, LIUNA, GLAAD, 7 Star Guest private parties, and CRUSH Wine Tasting.

Southern Glazer's Wine & Spirits
Feb 2012 - Mar 2024Manage on premise outlets as well as retail outlets throughout all Caesars Entertainment properties. Present creative marketing strategies around specific brands in the beer and non-alcoholic portfolio. Serve as the main contact for solutions and exploring opportunities to grow food and beverage business. Provide branded point of sale to support products within the account and drive sales. Monitor all purchase orders sent by the sales analyst team and resolve any discrepancies. Pitch new products and assist suppliers while visiting our market. Demonstrate outstanding customer service to maintain a strong business relationship. Show less Gain market share within a geographic territory containing 50 customers by selling a portfolio of over 200,000 items. Achieve monthly revenue goals in beer, liquor, wine, and non-alcoholic categories along with product specific placement and volume goals.Grew total revenue every month verse last year’s figures, including an 18% increase in the month of October. Opened four new accounts, expanded liquor sets, and completed level one Cicerone Training. Transformed my route into a profitable territory and changed the perception of Southern Wine through impeccable customer service. Show less
Trade Development Director
Aug 2016 - Mar 2024Territory Manager On Premise Resorts - Beer & Non Alcoholic
Jun 2014 - Jul 2016Territory Manager Off Premise - Beer & Non Alcoholic
Nov 2012 - Jun 2014Sales Analyst
Feb 2012 - Nov 2012

Constellation Brands
Mar 2024 - nowSenior Market Development Manager
Licenses & Certifications
- View certificate

Certified Cicerone®
Cicerone Certification ProgramMay 2016
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