Laura Prigitano

Experience

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  Samsonite

  Mar 1995 - Jun 1997

  Comunication and PR Assistant
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  Mavellia MS&L PR Agency

  Jul 1997 - Dec 1998

  PR Account
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  Valextra

  Jan 1999 - Mar 2001

  PR Manager

  Italian fine leather goods brand, established in Milan since 1937.

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  Pomellato

  Mar 2001 - now

  PR & Communication Manager

  PR & Communication Manager at Pomellato, responsible for:- Ensuring the execution of PR strategy, in order to follow the corporate mission and to increase brand awareness.- Managing public relations and press activities, aligned with corporate guidelines.- Educating press and influencers about core products and promote company's initiatives. - Coordinating and providing assistance to external PR network and checking the results.- Coordinating the company's events.- Managing budgets based on brand image, sales objectives and company's goals. Show less