
Joel Tan
Sales Associate

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About me
eCommerce I Product I Partnership I Brand Management I Online & Offline Channel Management
Education

National University of Singapore
2011 - 2014Bachelor of Engineering (B.Eng.) Electrical and Electronics EngineeringFinal Year Project: Real-time monitoring and control of advanced lithography systemModeling the thermal process between the bake plate and wafer using MATLAB software for the purpose of reducing the temperature non-uniformity in the baking process.

Ngee Ann Polytechnic
2006 - 2009Diploma with Merit in Electrical Engineering Electrical Engineering 3.7953Activities and Societies: Basic Japanese 101 Basic Japanese 102 Electrical Control and Wiring Basic PLC Programming
Experience

Modern Link Pte Ltd
Oct 2005 - Aug 2014Sales Associateo Upsell products to potential customerso Stock taking duties

Queensland University of Technology
Mar 2008 - Aug 2008Internshipo Developed data acquisition systems for mechanical test rigs using LabVIEW programo Conducted experiments acquiring data, operating and trouble shooting on low speed test rig, using acoustic emission and vibration measurement methodso Assembled and dismantled gearboxes o Edited current manual guides and prepared new manual guide on the data acquisition program for brunched transmission test rig

Singapore Armed Forces
Oct 2009 - Aug 2011Military Police Specialist (3rd Sergeant)Basic Military Training (Leadership)Basic Section Leader, Military Police SpecialistHQ 3 SIB Military Police, 3rd Sergeant

Resorts World Sentosa
Sept 2014 - May 2015ACTING LEAD DIVERo Assisting dive instructors in dive experience programs o Participating in public presentations and education sessionso Conducting daily maintenance routineo Working closely with aquarists to ensure the well-being of marine animals in aquarium

Modern Link Pte Ltd
Jun 2015 - Mar 2017Marketing and Sales Executiveo Building core relationships with buyers, potential clients and overseas principalso Liaising with retailers e.g. major departmental stores to purchase products o Managing a team of sales assistants to ensure that monthly target is achievedo Coordinating online and store orders from various sourceso Providing training on the use of the products for key clients o Managing enquiries and after-sales feedbacko Liaising with overseas principals for launch materials, information and merchandising materialso Developing marketing plans/strategies for departmental store promotionso Planning and delivering presentations on current market progress o Managing marketing, advertising and promotional activitieso Managing of company e-commerce sites and sales transactions.o Executing merchandising strategies by creating and maintaining visual displays on sales flooro Making daily visits to sales floor and ensuring all merchandising guidelines are adhered at all timeso Conducting monthly inventory checks Show less

EZ-Link Pte Ltd
Mar 2017 - Jul 2021Direct-to-Consumer Online Store & B2C E-Marketplace Store Management/Social Commerce- Responsible for end-to-end e-commerce customer experience, including merchandising and conversion management, order management, order fulfilment and after sales service - Product development, implementation and on-going management of special collaboration projects- Ensuring timely product launches- Develop and implement sales strategies and generate sales revenue for the organisation- Analyse sales trends, conduct analysis on sell through data and monitor sales performance- Liaise with marketplace partners to understand category and brand performance- Implementing Online-to-Offline Strategy - E2E Testing for newly acquired sales channel (D2C e-store & Marketplaces)B2C E-Commerce Operation- Responsible for online stores on a day-to-day basis (SKU assortment, store content management, pricing and promotion management)- Monitoring of sales inventory (accurate demand forecast and inventory on hand)- Execute trade claim recovery from E-MarketplaceRetail Vending Kiosk Management- Responsible for end-to-end vending kiosk customer experience, including merchandising and conversion management and after sales services- Develop and implement vending kiosk sales strategies pipelineBusiness Development- Manage vendors & partners relationship, such as with e-marketplaces, vending partners, payment processors, 3PL delivery partners- Negotiate commercial and contractual terms with vendors & partners- To acquire new online accounts, and nurture and grow existing accounts- Work along with internal and external stakeholder for product developmentBusiness Analyst Role for Ad-Hoc Digital Strategy Project- Involve in business analysis planning and monitoring using Agile methodology- Uncovering and capturing requirement as stories (Epic story/User Story) and producing a set of acceptance criteria- Working with developers in timeline and resource committment to deliverables Show less
Deputy Manager (Product, Partnership & Sales)
Apr 2021 - Jul 2021Assistant Manager (Product Sales)
Apr 2019 - Mar 2021Senior Executive (Product Sales)
Mar 2017 - Mar 2019

SUTL Group of Companies
Aug 2021 - Apr 2022Ecommerce ManagerPortfolio of Brands: FIJI Water, Aik Cheong Coffee, East Imperial, Jack Daniel's, CELSIUS® Fitness Drink, TNI King Coffee, Buttanutt & Victorinox & Wenger Watches- Formulate the Company’s E-Commerce strategy on external B2C platform and marketplaces (Lazada, Shopee, RedMart, Amazon, NTUC Fairprice Online). Identifying new business opportunities in the online space and actively pursue sales growth- Drive traffic into the Company’s online stores – devise strategies and action plans to increase traffic, acquire new customers, increase convention rate and optimize sales- Oversee all campaigns and brand product launches from concept to execution with the aim to ensure brand consistency across all digital platform. - Manage an E-commerce team of three and developing E-Commerce expertise in the individual. Show less

PRISM+
May 2022 - nowBusiness Development Manager (Australia)Direct-to-Consumer (D2C) Online Store, Australia Marketplace (Amazon) Store Management & Offline Retail Activation• Responsible for end-to-end online and offline channel customer experience e.g. management of merchandising, conversion and order, order fulfilment and after sales services• Analyse and identify risks and opportunities for D2C store, Amazon store & Offline Activation• Formulate, execute, and report on strategies in Australia to increase awareness and sales conversion• Analyse sales trends and conduct competitor analysis across different marketplace platformsOnline & Offline Channel- E-Commerce Operation• Responsible for all channel operations on a day-to-day basis via omni-channel inventory management system • Monitor sales inventory to ensure proper month-to-month reconciliation • Identify operational challenges and provide solutions via integration and automation of existing workflows across internal and external teams• Foster strong relationships with 3rd parties' stakeholders to produce efficient logistics flow and excellent customer shopping experience on our channels• Manage 2 operation members and develop e-commerce operation expertise in each individualReturn Merchandise Authorisation (RMA), Return to Vendor (RTV) & Customer Experience• Work with customer service and operations team on daily RMA & RTV cases• Manage spare part inventory tracking from inbound to outbound• Liaise with repair vendor on all RMA related services e.g. cannibalisation, refurbishment, repair & onsite support• Manage 4 customer service agents to ensure the highest standard of service delivery, resolve escalated customer issues, and collaborate with other teams to enhance overall customer experienceBusiness Development• Manage vendors & partners relationship e.g. marketplace partners, shopping malls, contractors, builders & 3PL partners• Negotiate commercial and contractual terms with vendors & partners• Acquire new online and offline channels Show less
Licenses & Certifications
- View certificate

Consumer Behavior Trends: Meet the Postmodern Consumer
LinkedInJun 2021 
Adobe Photoshop CC 2015
AdobeJul 2017
Google Analytics IQ
GoogleJun 2019
Rescue Diver
PADINov 2014- View certificate

Agile Product Owner Role: Foundations
LinkedInJun 2021 
Basic Concept in Construction Productivity Enhancement (BCCPE)
Building and Construction AuthorityMay 2024
Volunteer Experience
Staff Sergeant
Issued by Boys' Brigade Singapore on Jan 2001
Associated with Joel Tan
Languages
- enEnglish
- chChinese
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