Rafael Verissimo

Experience

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  Generational Equity, LLC

  Jun 2017 - Sept 2019

  Marketing Specialist

  -Executed high-volume digital marketing campaigns, leveraging email, SEO, and paid media for pipeline growth.- Managed email automation, delivering 2.1M+ emails annually with strong engagement & conversion rates.- Increased lead quality by 30% through refined segmentation, A/B testing, and automation workflows.- Integrated marketing automation tools with Salesforce CRM, improving data-driven lead management.- Led A/B testing & personalization strategies, optimizing subject lines, CTAs, and email workflows for higher conversions. Show less

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  Texas Capital Bank

  Sept 2019 - Jul 2020

  Digital Marketing Manager

  - Managed end-to-end digital marketing, overseeing email automation, social media, SEO, and paid search.- Led social media strategy & execution, managing all Facebook, LinkedIn, and Instagram posts & customer responses, aligning with leadership on brand messaging.- Optimized Pardot & Salesforce workflows, enhancing lead scoring, automation, and segmentation for improved conversion.- Implemented SEO & paid media strategies, boosting organic search visibility and lead generation pipeline.- Directed SBA Paycheck Protection Program (PPP) marketing, ensuring rapid response for thousands of businesses during COVID-19. Show less

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  Lennox International

  Dec 2020 - Mar 2023

  Sales Enablement and Marketing Lead

  - Led B2B digital marketing & demand generation efforts, increasing engagement, conversion, and pipeline velocity.- Drove $84M in incremental revenue through targeted e-commerce paid promotions & performance marketing.- Optimized lead scoring & routing in Salesforce & Pardot, generating 500+ net new leads per month.- Executed ABM strategies, increasing B2B email engagement by 13% YoY through personalized campaigns.- Launched performance-driven email campaigns, improving click-through rates and engagement by 5% YoY. Show less

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  Concentra

  Mar 2023 - Feb 2025

  Digital Marketing Manager

  - Driving multi-channel demand generation, optimizing email, paid media, SEO, and ABM strategies to accelerate lead generation and conversion.- Developed & launched go-to-market strategies for 30+ travel health locations, integrating paid media, SEO, content syndication, and webinars to maximize brand visibility.- Increased email open rates by 95% through AI-driven automation, A/B testing, and segmentation.- Improved lead generation by 10% YoY, aligning ABM campaigns with sales teams for stronger pipeline acceleration.- Implemented data-driven webinar marketing, increasing audience engagement by 40% in 2024. Show less

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  IssimoCoaching

  Jun 2024 - now

  Small Business Consultant

  I started Issimo Coaching to help creative entrepreneurs and solo business owners build businesses they love—ones that feel aligned, sustainable, and successful on their own terms.Through a mix of coaching and strategy, I work with photographers, designers, content creators, and other creatives to bring clarity to their brand, simplify their marketing, and create strategies that actually work for them.-Helped clients refine their offers, messaging, and marketing strategies so they can attract the right audience and grow with confidence-Developed content plans, email sequences, and launch strategies tailored to each client’s business goals and voice-Provided 1:1 coaching on everything from mindset and positioning to brand storytelling and sales funnels-Supported clients in showing up consistently—online and offline—by creating simple, realistic marketing systems-Used tools like Canva, Showit, and Instagram to help clients build intentional, personality-driven brandsAt the heart of Issimo Coaching is the belief that marketing doesn’t have to feel overwhelming—it just needs to feel like you. Show less

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  TIAA

  Apr 2025 - now

  Senior manager, Marketing Technology & Operations