Matthew Winterholler

Experience

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  University of Wyoming

  May 2017 - Aug 2017

  4-H Intern - Campbell County Extension Office

  • Developed educational events for youth and utilized social media to market the events• Assisted in developing the newsletter utilizing programs such as Canva and InDesign

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  Wyoming State Fair & Events Complex

  Aug 2017 - Aug 2017

  Media Intern

  • Created video content in iMovie for distribution on social media• Interviewed exhibitors, judges and attendees to create a wide-array of content for the Wyoming State Fair’s social media, website and archives

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  National Sorghum Producers

  Dec 2017 - May 2019

  Communications Intern

  • Strengthened government affairs strategy through communications and marketing principles, such as key messages, media releases, and audience analysis.• Supported education and outreach tactics through legislative fly-in app development, legislator meeting confirmations, and follow-up communications and marketing.• Constructed and implemented strategic communications supporting legislative priorities through key messages and materials like one-pagers, presentations, and videos.

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  Wyoming FFA Association & Foundation

  Apr 2018 - Apr 2018

  State Convention Media Intern

  • Wrote press releases, blog posts and personality profiles• Created videos and photos to engage target audience members

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  U.S. House of Representatives

  May 2019 - Aug 2019

  Intern - Committee on Agriculture

  • Analyzed sophisticated issues, gathering input through stakeholder meetings and researching published information. • Built and fostered collaborative relationships, both internally and externally, that assisted in forming public policy and legislative solutions.• Provided communications support, such as speech writing and content development, to ensure committee’s members were prepared for the legislative process.

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  National Cattlemen's Beef Association

  Aug 2019 - Apr 2022

  Associate Director, Issues & Reputation Management

  • Built long-term relationships with stakeholders across the beef industry to support organizational initiatives, like issues and crisis preparedness.• Managed strategy, production, and budget of projects like key message development, public relations campaigns, and stakeholder communications.• Established innovative $400,000 reputation management campaign in outlets like The New York Times tackling tough topics like climage change and sustainability.• Monitored consumer trends and relayed those to stakeholders through newsletters, digital media, and graphics. Show less

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  Dairy MAX Inc.

  Apr 2022 - now

  Communications Manager, Business Development

  • Research and evaluate audiences to drive communications strategies that help grow and promote initiatives within the dairy checkoff.• Implemented opinion leader plan to grow credibility of business development team members among stakeholders like processors, food service businesses, and food banks.• Act as a strategic partner to assist stakeholders in reaching their business goals, such as a $15:1 ROI for food banks investing in dairy promotions.