Karina Lizarde

Experience

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  ITESO Universidad Jesuita de Guadalajara - Centro Cultural de Promoción

  Jan 2010 - Jan 2011

  Visual arts assistant

  Main activities with the coordination of plastic arts:• Planning of cultural activities (monthly).• Updating of information on the plastic arts website (wordpress).• Research of speakers to propose in the activities. • Attendance of workshops, conferences and courses related to plastic arts.

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  USAI, ITESO

  Jan 2012 - Jan 2013

  Área de Diseño

  Collaboration with a multidisciplinary team. My contribution was to develop the brand concept for cultural events, workshops, presentations, and information for the Student Association (USAI)Lesson learned:Developed visual concepts for cultural events, workshops, and student association information, significantly enhancing brand visibility and engagement.

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  Alimentos Naturales Finos S.A DE C.V, ALINA

  Aug 2013 - Dec 2014

  Communication and brand design coordinator

  ALINA, is a 100% Mexican company focused on developing and introducing to the market natural, attractive products with health benefits and excellent quality.• Development of strategies for the group's product lines, including packaging rebranding.• Created content calendars for social media and blog.• Development of communications (internal) for the organizational culture area.Lesson Learned:• Improve product design to expand the market and attract new audiences.Create a brand concept in internal materials, achieving greater visualization of communications and increasing a sense of well-being among employees. Show less

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  XEIPN Canal Once de Televisión Once TV México

  Jan 2015 - May 2016

  Executive Product Assistant

  Canal 11 is a Mexican public television channel, part of the National Polytechnic Institute. Its main station is XEIPN-TDT, located in Mexico City.Main task: Research and content proposal for the documentary series. During the production year, we collaborated as a public channel in co-productions with TAL (Televisión América Latina) with five mini documentary series with different topics, in which I was in charge of the content proposal, as well as the management and planning of the interviews. On the other hand, in this production bar the series “Historias en el Once”, my contribution was the pre-production and management of interviews, as well as planning and iconographic selection to illustrate the programs. My achievements:• Managing and planning complex projects, as well as the ability to create attractive and relevant content, both for consumer products and documentary productions. Show less

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  Puntoasterisco

  May 2016 - Jan 2019

  Social Media Manager

  Puntoasterisco® is a design, branding and digital marketing agency with national and international projection. Integrated by a multidisciplinary team with talents in design, programming, marketing, communication, strategy, innovation, digital marketing and social media.Achievements: • Implemented Design Thinking as a methodology to generate digital strategies for the agency's accounts.• Lead a team of 6 people for the creation of content for the different brands, designers and community manager.• Creation and implementation of product photography area for real content and avoid image banks. Being an area of opportunity for internal growth and skills acquisition. As well as one more service to offer to customers. Show less

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  Imusic school iberoamérica

  Jan 2019 - Jun 2019

  Digital Marketing Manager

  Online music school where you can learn to play instruments at your own pace.- Main task: • Develop and implement the digital advertising strategy to increase the awareness of I-music and its products.• Own the planning and execution of advertising campaigns on Google y Meta Ads • Closely manage digital advertising budget and social media content plan.• Write SEO-friendly content for web pages to increase organic traffic and improve search engine rankings.• Measure and assess results and drive continuous improvement. Show less

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  Back To Blank

  Nov 2019 - Feb 2020

  Marketing Strategist

  Main task:• Scope management: client deliverables and budgets to align strategy • Brand manager: Briefing and alignment with suppliers on client needs and strategy with deliverables, guidelines, etc.• Campaign Implementation: Implement marketing campaigns across multiple channels and measure their effectiveness using relevant metrics and KPIs. • Copywriting: Write compelling copy advertisements and emailing.

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  This is Not an Agency

  Jan 2020 - Jan 2020

  Social Media Manager

  • Social media content creator. • Community manager• Manage sales from Cliengo CRM

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  Deliverisi

  Oct 2020 - Jul 2021

  Growth Marketing Manager

  Deliverisi was a Mexican technological startup that connects local markets to supply food to homes and SMEs in Jalisco.Main task: • Marketing B2C Strategy• Inbound Marketing• Develop and execute email marketing campaigns• Content creation for email marketing, social media, and ads.• Develop sales enablement materials for the commercial teamAchievements:• Standardize database and implement emailing campaigns, creating appropriate content according to each prospect's funnel to convert them into active customers. • Customer retention through mailing and printed card loyalty campaigns, integrating a repurchase coupon to measure the success of each campaign.• Implementing a strategy of alliances with gourmet products and increasing the product catalog, we managed to attract new customers and increase the average ticket. Show less

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  Shanti Nilaya

  Feb 2023 - Jan 2024

  Brand Manager

  Shanti Nilaya is a community that guides in awakening consciousness, spiritual growth, and the transcendence of the human experience through experiences, workshops, and trips.Main task:Coordination and execution of marketing tactics significantly increased our market visibility. The planning and execution of face-to-face events were key to building customer loyalty.

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  Cotidiano Specialty Market

  Jan 2024 - Jul 2024

  Marketing Coordinator

  Main task:Develop and implement integrated marketing, branding, customer experience, and public relations strategies to increase Cotidiano's positioning and recognition, driving business expansion and sales of its products and services.