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Julian Trad

Julian Trad

Media Manager - GM account

Followers of Julian Trad2000 followers
location of Julian TradDubai, United Arab Emirates

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  • Timeline

  • About me

    Founder & CEO of TradeMania - Playground: Trades, Ads, Experiences.

  • Education

    • NDU

      2007 - 2010
      Bachelor Bachelor of Business Administration, Concentration: Financial Engineering

       Member of the Dean’s list: 2 times

    • University of Liverpool

      2013 - 2014
      MSc. in Global Marketing International Marketing -

      postgraduate management degree from the University of Liverpool Management School with AACSB Accreditation

  • Experience

    • Carat

      May 2012 - Nov 2014
      Media Manager - GM account

      • Worked on General Motors account in the Middle East; Took care of Cadillac & GMC as corporate along with the retail's budget. Understood the business objectives & developed advertising strategies.• Expert in TV Planning & worked on several strategic planning documents and presenting it to the client.• Acted as the key invention project leader, integrating and activating Carat resources to bring strategically-based ideas and programs to fruition.• Assigned by the management to be the Research team champion by using Carat resources to analyze the target audience and generate consumer insights to answer client’s briefs.• Developed media strategies, yearly flowcharts and integrated marketing communication for required briefs.• Performed and analyzed competitive reports, brand scans and key reports as part of the marketing objectives and growth.• Created and optimized media plans (TV, Radio, Print, Outdoor & some digital) and ensured all campaigns are executed as planned.• Tracked research and accordingly revised the plans to ensure maximum deliveries for the clients. • Liaised with the client and the creative agencies to meet deadlines.• Presented new creative media contact points to overcome obstacles and suit client briefs. Show less

    • Starcom MediaVest Group

      Nov 2014 - Mar 2019
      Associate Media Director - Samsung Account

    • Wavemaker

      Apr 2019 - Mar 2024

      • Head of Client Servicing

        Apr 2019 - Mar 2024

      • Group Account Director

        Jul 2020 - Oct 2022

      • Media Director - Huawei

        Apr 2019 - Jul 2020

    • TradeMania

      Jun 2022 - now
      Founder & CEO

      At Trademania, we are at the forefront of innovating the trading industry. Proudly, Trademania is now available on both app stores and has gained industry recognition. Our focus on technology, market analysis, and client relations continues to drive Trademania's growth and success in redefining trading standards and fueling our mission to revolutionize the learning experience through gaming.

    • MMP NEO

      Apr 2024 - Sept 2024
      Managing Director

      Empowering brands with solutions that keep them ahead of competitors and redefining their marketing footprint. From programmatic prowess, ecommerce excellence, and captivating gamified experiences. We’ll be leading the digital revolution.

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Julian Trad
      Red Cross Team leader Lebanese Red Corss Aug 2010 After volunteering 4 years in the Lebanese Red cross, i was assigned by the top management to lead a team and be responsible of the shift.