Pinky L.

Experience

• 

  The Pigeonhole

  Jun 2016 - Jul 2016

  Creative Marketing Intern

  I provided marketing support to the editorial team of this digital publishing start-up company. I learned about app development, emerging markets for digital publishing, and the obstacles to achieving publishing contracts. The image I created to market the book Redlegs was so preferred that it replaced the original book cover image on the agency website.My role included:- Managing and compiling media lists for collaboration with bloggers- Writing email copy to outreach to bloggers- Sourcing images for social media promoted posts and tweets- Submitting a marketing plan and content schedule- Creating Photoshop content and copy for social posts and ads- Reviewing The Pigeonhole app and providing feedback in meetings- Reorganising and updating databases to ensure the accuracy of our data- Proofreading and making editorial recommendations to an upcoming publication Show less

• 

  ThoughtShift

  Oct 2016 - now

  Leading client accounts with media budgets of up to $10k/month upon taking leadership of more client accounts, during which I:- Was voted ThoughtShifter of the Year 2019.- Delivered the largest number of billable hours in 2019, at times completing 7 client-facing reports in the first week of the month.- Helped to deliver the best Black Friday ever for an e-commerce client est. 1834, which led to an annual all site revenue YoY increase from $1million to $1.45million. I was responsible for Google Search and Shopping, working with team members who managed Paid Social and SEO.- Helped to not only retain a B2C client that started in July 2019 through last click and assisted combined revenue and ROAS growth in Google Ads from £28.4k and 5.94 ROAS in July to £44.0k and 8.00 ROAS in November, but also secure a 2-year long-term plan for budget growth. I was responsible for Google Search and Shopping and led the strategy and relationship.- Helped to deliver the best revenue intake for 5 years (at least) for a predominantly B2B client through Google Search and Shopping and Microsoft Search and Shopping. I oversaw the SEO work completion, working jointly with SEO to form the strategy, and led the relationship. Annual all site revenue exceeded £1million and SEM revenue exceeded £803k, a 16% YoY increase from £690k. Show less I manage search, display and social advertising on Google Ads, Microsoft Ads and Facebook Ads for business-to-business (B2B) and business-to-consumer (B2C) clients with lead generation and eCommerce goals. I also conduct analysis for search engine optimisation (SEO). Campaigns I have worked on have targeted the UK, EMEA countries and the USA.My role includes:- Planning and managing media budgets of up to $18.8k/month to ensure efficient and effective use of clients' money- Leading client accounts with media budgets of £4k/month, namely ensuring that deadlines are met, handling client comms and assigning work to others in addition to completing work, to prove myself worthy of more responsibility- Creating and delivering strategies to achieve clients' goals- Presenting strategies, reports and reviews in calls and face-to-face meetings to demonstrate the value of our work and to win and keep clients' trust- Auditing ad accounts and checking Google Analytics to identify quick wins and improve performance- Collaborating with team members on integrated SEO, Paid Search, Paid Social and Digital PR accounts to maximise our strategy's potential- Projecting spend and key performance indicator (KPI) estimates to recommend media budget amounts- Creating, updating and training others in processes and templates to maintain the consistency and quality of our work- Researching marketing tools and reporting on digital marketing news to share with and educate the agency and our clients- Supporting team members in Excel to streamline and troubleshoot processes- Managing my time to prevent overdelivery and help the agency remain and become more profitable- Investigating ad accounts of potential new business to deliver insights for sales proposals- Writing case studies to promote achievements and attract new business- Becoming and remaining Google Ads certified to stay aware of Google's best practices and maintain the agency's partner status Show less For this digital marketing agency which specialises in search marketing and is among the top 30 UK agencies in the Drum Digital Census 2016, I completed tasks assigned to me by the Head of Paid Media and managed the campaigns of a lead generation client in the environmental consultancy sector. I also passed the Adwords Fundamentals Exam.I contributed to:- 25 client accounts- Daily advertising account management- Campaign creation and optimisation- Monthly reporting- Audience analysis- Internal production meetings- Team-building activities Show less

  • Paid Media Architect

    Aug 2019 - now

  • Paid Media Consultant

    Jan 2017 - Aug 2019

  • Paid Media Intern

    Oct 2016 - Dec 2016